Molle Water Bottle Holder
FailShoppers spend an estimated $128K a year here, so Molle Water Bottle Holder is a Fail.
- Flapen Score
- 45 / 100Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 4745
- Market size
- $128K/yr355K searches / yr
- 90-day growth
- +13.2%search demand this quarter
- Competition
- 45%top-5 click share · 16 brands · 21 sellers
Flapen Score
Molle Water Bottle Holder against its category
The dotted line is the Sports & Outdoors average. Past it, Molle Water Bottle Holder is stronger. Inside it, weaker.
Market
The Molle Water Bottle Holder market on Amazon at a glance
Shoppers on Amazon United States searched for Molle Water Bottle Holder 355K times last year and spent an estimated $128K. The top 5 brands take 78% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.
- Searches, last 12 months
- 355K
- Growth, 90 days vs prior 90
- +13.2%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $128Ka year
- Peak month
- August2.2× the quietest month
- Top search term
- molle water bottle holder107K searches a year
02 · Price
A sale here is worth $13.29.
Listings sell for $13.29 on average, from $6.03 to $37.41. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $13.29 that is $1K to $3K a year per listing.
- Average price
- $13.29under the $15 to $100 sweet spot
- Price range
- $6.03–$37.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 4.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #334 within Tactical & Personal Defense. It carries 1,321 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 6.9%
- Average rank
- #334in Tactical & Personal Defense
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 1,321per listing
- Listings tracked
- 32
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Molle Water Bottle Holder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
21
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
45%
Top 20: 87%
Open market
15%
- Brand 120%
- Brand 219%
- Brand 319%
- Brand 413%
- Brand 57%
- Brand 67%
- Open — no brand owns it (10 brands, 15%)
Demand
Molle Water Bottle Holder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.2×
Search terms
Top Molle Water Bottle Holder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- molle water bottle holder107K/yr
- water bottle holder for backpack46K/yr
- molle water bottle pouch41K/yr
- backpack water bottle holder27K/yr
- tactical water bottle holder22K/yr
- molle bottle holder18K/yr
- molle water bottle11K/yr
- water bottle attachment for backpack12K/yr
- molle cup holder8K/yr
- molle bottle pouch6K/yr
Reviews and returns
What reviews say buyers love and hate about Molle Water Bottle Holder
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Molle Water Bottle Holder questions
Answered from the same tracked data.









