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Molle Phone Holder

Maybe

The top 5 brands take only 41% of clicks. But demand is soft, at -8.5% this quarter, so Molle Phone Holder is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 8,101 Sports & Outdoors niches · +8 vs the category median of 47
Market size
$146K/yr289K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
32%top-5 click share · 32 brands · 38 sellers

Flapen Score

Molle Phone Holder against its category

The dotted line is the Sports & Outdoors average. Past it, Molle Phone Holder is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Molle Phone Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Molle Phone Holder 289K times last year and spent an estimated $146K. The top 5 brands take 41% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months
289K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
2.5%
Market size, estimated
$146Ka year
Peak month
March1.2× the quietest month
Top search term
molle phone holder50K searches a year

02 · Price

A sale here is worth $20.61.

Listings sell for $20.61 on average, from $7.03 to $104.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $20.61 that is $2K to $5K a year per listing.

Average price
$20.61inside the $15 to $100 sweet spot
Price range
$7.03–$104.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #337 within Tactical & Personal Defense. It carries 1,001 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#337in Tactical & Personal Defense
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,001per listing
Listings tracked
52

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Molle Phone Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

32 rising

Sellers

38

Top-5 brand share

41%

Top 20: 90%

Top-5 click share

32%

Top 20: 70%

Open market

53%

  • Brand 111%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Molle Phone Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Molle Phone Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • molle phone holder50K/yr
  • molle phone pouch40K/yr
  • tactical phone holder30K/yr
  • tactical phone pouch19K/yr
  • molle cell phone pouch18K/yr
  • tactical phone case18K/yr
  • plate carrier phone mount20K/yr
  • atak phone mount plate carrier13K/yr
  • tactical phone holder for vest7K/yr
  • molle phone mount14K/yr

Reviews and returns

What reviews say buyers love and hate about Molle Phone Holder

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
3.3%of orders come back
“where it doesn't fit”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Molle Phone Holder questions

Answered from the same tracked data.