Molle First Aid Kit

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months

125K

Growth, 90 days vs prior 90

-29.9%

Conversion, latest week

1.3%

Market size, estimated

$115Ka year

Peak month

December1.8× the quietest month

Top search term

tactical medical kit29K searches a year

Listings sell for $70.35 on average, from $9.90 to $199.48. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $70.35 that is $0 to $7K a year per listing.

Average price

$70.35inside the $15 to $100 sweet spot

Price range

$9.90–$199.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

0.9%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #71 within Tactical & Personal Defense. It carries 3,916 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

95%

Out of stock, average day

3.9%

Average rank

#71in Tactical & Personal Defense

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

3,916per listing

Listings tracked

19

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

52 months