Molkky
Worth a lookShows demand growing +253.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+253.8%90-day search growth — must beat 0% to launch
Avg price
Great$54.95avg listing price — sweet spot $15–$100
Review moat
Great382.11avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Price range
Okay$24.27–$179.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$152K$152K/yr · 51K searches
Is molkky profitable on Amazon?
According to Flapen's Amazon United States niche tracking, molkky is a $152K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 62/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
molkky market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $165K–$220K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #807
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 89%
- Out of stock
- 6.9%
- Avg brand age
- 55 months
- Avg seller age
- 173 days
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
21
Top-5 brand share
57%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
36%
- SWOOC17%
- ApudArmis14%
- Mölkky10%
- Pointyard9%
- GoSports7%
- SpexDarxs7%
molkky demand & seasonality
Weekly Amazon search volume, last 104 weeks — +253.8% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 8.1×
Top molkky search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- molkky yard game20K/yr
- molkky17K/yr
- molkky outdoor game4K/yr
- molkky game6K/yr
- mlkky4K/yr
Top molkky products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set
SWOOC$35.584.4★1,639 rev
ApudArmis Wooden Tossing Game Set Numbered Block Toss Games Set with Scoreboard & Carrying Case - Outdoor Lawn Backyard Beach Game for Adults Family
ApudArmis$37.484.6★224 rev
Mlkky an Outdoor Dexterity Game by Tactic 2+ Players - Board Games for Family 15+ Minutes of Gameplay - Games for Family Game Night - for Teens and Adults Ages 14+ - English Version
Mölkky$179.234.7★2,071 rev
GoSports Skittle Scatter Numbered Block Toss Game with Scoreboard and Tote Bag
GoSports$43.094.7★559 rev
Pointyard Kubb Yard Game Set Viking Chess Outdoor Hevea Hardwood Toss Game for Adults & Families - with 10 Blocks 6 Batons Carrying Bag | Perfect for Backyard Lawn Beach Party BBQ Camping
Pointyard$39.184.8★286 rev
Newest
by launch date
BocceRoll Yard Game Modern Bocce Ball Set with Ramp & Targets | Portable BocceRoll Lawn Game for Backyard & Beach | Premium Wooden Bocce Game for Family & Party Play
BocceRoll$145.6362 rev
Numbered Block Toss Games Wooden Throwing Game Outdoor Backyard Lawn Games (Scoreboard & Carrying Bag)
JacJoe All Pro$28.4346 rev
SpexDarxs 12 Numbered Block Tossing Game Wooden Throwing Set with Scoreboard & Carrying Bag Outdoor Backyard Lawn Games for Teens Adults Family
SpexDarxs$36.95221 rev
Wooden Throwing Game Set 12 Numbered Block Tossing Game with Wooden Box Yard Games Outdoor Backyard Game for Adults Floor Games for Lawn Beach Park
GOTHINK$32.3154 rev
BocceRoll Yard Game Modern Bocce Ball Set with Ramp & Targets | Portable BocceRoll Lawn Game for Backyard & Beach | Premium Wooden Bocce Game for Family & Party Play
BocceRoll$146.6362 rev
Trending
90-day click momentumBocceRoll Yard Game Modern Bocce Ball Set with Ramp & Targets | Portable BocceRoll Lawn Game for Backyard & Beach | Premium Wooden Bocce Game for Family & Party Play
BocceRoll$145.634.3★
Numbered Block Toss Games Wooden Throwing Game Outdoor Backyard Lawn Games (Scoreboard & Carrying Bag)
JacJoe All Pro$28.434.9★
Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set
SWOOC$35.584.4★
BocceRoll Yard Game Modern Bocce Ball Set with Ramp & Targets | Portable BocceRoll Lawn Game for Backyard & Beach | Premium Wooden Bocce Game for Family & Party Play
BocceRoll$146.634.3★
Pointyard Kubb Yard Game Set Viking Chess Outdoor Hevea Hardwood Toss Game for Adults & Families - with 10 Blocks 6 Batons Carrying Bag | Perfect for Backyard Lawn Beach Party BBQ Camping
Pointyard$39.184.8★
What reviews say buyers love and hate about molkky
What buyers praise and complain about, mined from review topics.What buyers love
“Lots of fun”
“Great quality & easy to assembly”
“Simple”
“The pieces are solid wood and well made, and the carrying case is good quality”
“that it is durable”
“I like that it comes with a carrying bag”
“We have used it as several outings and it is easy to assemble and dismantle”
“exactly what I expected”
“Overall, its a great value and perfect for outdoor get-togethers, barbecues, or just casual play at home”
“Simple storage”
What buyers complain about
“Little bit large for kids to handle”
“Beautiful - CURRENTLY TOO EXPENSIVE”
“Hard to stand up wood pins”
“Need assistance with defected product”
“some were hard to read”
“Sadly I waited too long to put it together after purchasing this”
“Attachment issues”
“the rope throws are very flimsy”
“Broken pins”
“even get grass stains”
Top return reasons
Common molkky questions
- Is molkky profitable to sell on Amazon United States?
- The niche generates $152K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +253.8%. Flapen's verdict: Worth a look (62/100).
- How competitive is the molkky niche?
- 15 brands and 21 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in molkky?
- Top complaints mined from reviews: Size-Overall, Value For Money, Wood Quality. The return rate is 2.8%.
- When does demand for molkky peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 8.1× the quietest.
- What does it cost to enter the molkky niche?
- Listings span $24.27–$179.23; the average listing price is $54.95 (sweet spot $15–$100). The average incumbent carries 382 reviews — the moat a new listing must climb.