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Molkky

Maybe

Search demand grew +253.8% this quarter. But shoppers spend an estimated $152K a year here, so Molkky is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 8,101 Sports & Outdoors niches · +15 vs the category median of 47
Market size
$152K/yr51K searches / yr
90-day growth
+253.8%search demand this quarter
Competition
55%top-5 click share · 15 brands · 21 sellers

Flapen Score

Molkky against its category

The dotted line is the Sports & Outdoors average. Past it, Molkky is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Molkky market on Amazon at a glance

Shoppers on Amazon United States searched for Molkky 51K times last year and spent an estimated $152K. The top 5 brands take 57% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +253.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+253.8%
Conversion, latest week
5.5%
Market size, estimated
$152Ka year
Peak month
July8.1× the quietest month
Top search term
molkky yard game20K searches a year

02 · Price

A sale here is worth $54.95.

Listings sell for $54.95 on average, from $24.27 to $179.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $54.95 that is $5K to $14K a year per listing.

Average price
$54.95inside the $15 to $100 sweet spot
Price range
$24.27–$179.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$5K–$14K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #807 within Leisure Sports & Game Room. It carries 382 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
95%
Out of stock, average day
6.9%
Average rank
#807in Leisure Sports & Game Room
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
382per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Molkky products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

21

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

36%

  • Brand 117%
  • Brand 214%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Molkky search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 8.1×

Search terms

Top Molkky search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • molkky yard game20K/yr
  • molkky17K/yr
  • molkky outdoor game4K/yr
  • molkky game6K/yr
  • mlkky4K/yr

Reviews and returns

What reviews say buyers love and hate about Molkky

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Little bit large for kids to handle”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Molkky questions

Answered from the same tracked data.