Mlb
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$28.62avg listing price — sweet spot $15–$100
Price range
Great$6.99–$91.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$142K$142K/yr · 2.1M searches
Review moat
Okay3,638.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Is mlb profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mlb is a $142K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
mlb market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $172K–$229K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #1,327
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 67%
- Out of stock
- 3.9%
- Avg brand age
- 43 months
- Avg seller age
- 159 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
147
Top-5 brand share
64%
Top 20: 97%
Top-5 click share
33%
Top 20: 74%
Open market
29%
- 4729%
- SUPBOMM11%
- Rawlings9%
- Franklin Sports9%
- New Era7%
- Outerstuff7%
mlb demand & seasonality
Weekly Amazon search volume, last 15 weeks — +18.3% search growth over the last 90 days.Top mlb products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SUPBOMM Baseball Rope Necklaces League Team Colors Braided Necklace Baseball Team Gifts Yankees
SUPBOMM$7.684.5★283 rev
47 New York Yankees Adjustable Cap Clean Up MLB Brown One Size
47$36.534.7★1,704 rev
Rawlings | Official League Recreational Use Practice Baseballs | Youth/8U | OLB3 | Bucket | 24 Count
Rawlings$49.364.7★6,529 rev
47 New York Yankees Thorn Clean Up Dad Hat Baseball Cap - Black/Rose
47$38.874.7★380 rev
Franklin Sports MLB Kids Soft Foam Baseballs - (3) Official Size Soft Foam Practice Baseballs for Kids - Perfect for Hitting and Indoor or Outdoor Play - 3 Pack - Official MLB Licensed Product
Franklin Sports$11.664.7★2,114 rev
Newest
by launch date
FOCO New York Yankees X-Large Slides for Men MLB Molded EVA Foam Sandals | Water Resistant Officially Licensed
FOCO$32.312 rev
Kaleduo Baseball Fans Car Keychain Keyring Leather Car Key Chain Compatible with New York Yankees Baseball Fans Delicate Gifts for Men Women NY Yankees
Kaleduo$11.02349 rev
2PCS Car Cup Holder Coaster Auto Cup Holder Insert Coaster for New York Yankees Baseball Fans Non-Slip Car Drink Holder Coaster Car Interior Accessories NY Yankees
Kaleduo$11.19375 rev
SUPBOMM Baseball Rope Necklaces League Team Colors Braided Necklace Baseball Team Gifts Yankees
SUPBOMM$7.68283 rev
Youth New York 99 Baseball Jerseys Stitched Shirts Hip Hop Kids Uniforms for Xmas Party Gift (Gray X-Small)
Wenhbeirg$28.8393 rev
Trending
90-day click momentumFOCO New York Yankees X-Large Slides for Men MLB Molded EVA Foam Sandals | Water Resistant Officially Licensed
FOCO$32.315.0★
Youth New York 99 Baseball Jerseys Stitched Shirts Hip Hop Kids Uniforms for Xmas Party Gift (Gray X-Small)
Wenhbeirg$28.834.5★
Outerstuff Shohei Ohtani Los Angeles Dodgers MLB Kids Youth 8-20 Blue Alternate Player Jersey (US Numeric 14 16 Regular Shohei Ohtani Los Angeles Dodgers Blue)
Outerstuff$91.654.6★
Youth New York 99 Baseball Jerseys Stitched Shirts Hip Hop Kids Uniforms for Xmas Party Gift (Gray Small)
Wenhbeirg$29.214.5★
Franklin Sports MLB Batting Gloves - CFX Pro Adult + Youth Batting Gloves Pair - Baseball + Softball Gear - Premium Pro-Quality Leather - Carolina Blue Highlight - Adult Large
Franklin Sports$40.534.6★
What reviews say buyers love and hate about mlb
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, arrives in perfect condition”
“Fits great”
“Vibrant colors”
“Price is affordable”
“It is comfortable”
“as advertised”
“Love it great material and very comfortable”
“Birthday Present”
“Good hat holds shape”
“Its adjustable”
What buyers complain about
“so not game quality”
“size up”
“Not lasting”
“Color is not as shown”
“Does not justify the price at all”
“Dirty”
“Capacity is not as advertised”
“Nice pendant, cheap chain”
“it may take some time to take it off”
“Not UV resistant”
Top return reasons
Common mlb questions
- Is mlb profitable to sell on Amazon United States?
- The niche generates $142K/yr across 49 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the mlb niche?
- 25 brands and 147 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in mlb?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 3.4%.
- What does it cost to enter the mlb niche?
- Listings span $6.99–$91.65; the average listing price is $28.62 (sweet spot $15–$100). The average incumbent carries 3,638 reviews — the moat a new listing must climb.