Is mizzou apparel profitable to sell on Amazon United States?

The niche generates $41K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -55.4%. Flapen's verdict: Skip it (33/100).

How competitive is the mizzou apparel niche?

9 brands and 10 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in mizzou apparel?

Top complaints mined from reviews: Thickness, Shrinkage Resistance, Size-Overall. The return rate is 10.8% — above our launch gate.

When does demand for mizzou apparel peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 24.1× the quietest.

What does it cost to enter the mizzou apparel niche?

Listings span $18.06–$70.17; the average listing price is $35.97 (sweet spot $15–$100). The average incumbent carries 1,401 reviews — the moat a new listing must climb.

Mizzou Apparel

Skip it

Soft demand (-55.4% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$35.97

avg listing price — sweet spot $15–$100

Price range

Incredible$18.06–$70.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great40%

top-5 click share — an open shelf

Review moat

Good1,401.39

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$41K

$41K/yr · 80K searches

Returns

Bad10.8%

return rate — above 5% kills the launch gate

Growth

Bad-55.4%

90-day search growth — must beat 0% to launch

Signals High Returns

Is mizzou apparel profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mizzou apparel is a $41K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

mizzou apparel market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $45K–$54K; units × avg price
Conversion rate: 1.4%
Avg BSR: #14,418
Page quality: 0%
Prime: 83%
Sponsored: 64%
Out of stock: 1.7%
Avg brand age: 47 months
Avg seller age: 213 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

9 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

40%

Top 20: 78%

Open market

University of Missouri Press50%
Elite Authentics16%
Campus Lab10%
CornBorn9%
Campus Colors9%
chicka-d4%
Open — no brand owns it (3 brands, 4%)

mizzou apparel demand & seasonality

Weekly Amazon search volume, last 104 weeks — -55.4% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 24.1×

Open Trend

Top mizzou apparel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mizzou sweatshirt18K/yr -49.5%0.7% conv.
mizzou hoodie10K/yr -39.5%0.4% conv.
mizzou apparel13K/yr -21.5%0.3% conv.
mizzou mens apparel16K/yr -88.5%0.0% conv.
missouri tigers apparel11K/yr -60.0%0.6% conv.
mizzou sweatshirt women4K/yr -6.4%0.6% conv.
mizzou tigers apparel4K/yr -33.7%0.4% conv.
mizzou hoodie men5K/yr -30.5%1.3% conv.

All search terms

Top mizzou apparel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

University of Missouri Mizzou Official Mizzou Tigers Logo Unisex Adult Pull-Over Hoodie White X-Large

University of Missouri Press$38.024.3★90 rev

Mizzou University of Missouri Official One Color Mizzou Tigers Logo Unisex Adult Pull-Over Hoodie Black Medium

University of Missouri Press$41.274.4★51 rev

Mizzou University of Missouri Official Mizzou Tigers Logo Unisex Adult T-Shirt White Large

University of Missouri Press$18.144.1★56 rev

University of Missouri Mizzou Official Mizzou Tigers Logo Unisex Adult Pull-Over Hoodie White Large

University of Missouri Press$38.194.3★90 rev

University of Missouri Mizzou Official Mizzou Tigers Logo Unisex Adult Pull-Over Hoodie White Medium

University of Missouri Press$37.834.3★90 rev

Newest

by launch date

University of Missouri Mizzou Tigers Lines Pullover Hoodie

Campus Lab$39.730 rev

9mo ago

chicka-d Womens Oversized Original Corded Crew Fleece Sweatshirt NCAA Arch Over Icon Neutral Missouri Tigers Natural Small

chicka-d$51.62132 rev

1y ago

chicka-d Womens Oversized Dropped Shoulder Crewneck Fleece Sweatshirt | NCAA Arch Over Icon Team Color Missouri Tigers Team Color Large

chicka-d$51.41152 rev

1y ago

CornBorn Mizzou Shirt - University of Missouri Tshirt - Missouri Shirts for Men - Horiz Stripe Oval Primary - Gold - Large

CornBorn$22.7549 rev

2y ago

CornBorn Missouri Apparel Men Tee Shirt - Long Sleeve Horiz Stripe Mizzou Tigers - Gold - Large

CornBorn$29.8258 rev

2y ago

What reviews say buyers love and hate about mizzou apparel

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall27%

“Perfect fit”

Quality-Overall25%

“Great quality”

Comfort-Overall17%

“Very comfy”

Thickness10%

“Thick enough and comfy”

Color4%

“Loved the color combination”

Weight Light4%

“lightweight”

Weather Proof4%

“Its thin—perfect for a cool summer evening”

Stretchability/Expandability/Elasticity4%

“Stretches and I love the big sleeves”

What buyers complain about

Thickness17%

“Not the thickest of hoodies”

Shrinkage Resistance13%

“the Shirt has shrunk”

Size-Overall13%

“Shirt is very small, not oversized”

Waist Fit13%

“Barely covers my waist/belly button”

Sleeve Fit13%

“sleeves are closer to 3/4 length now”

Top return reasons

Size-Overall58%

Color8%

Material Quality6%

Length5%

Waist Fit4%

Shape/Style4%

Sleeve Fit4%

Advertised Vs Actual Product3%

Chest Fit1%

Quality-Overall1%

Common mizzou apparel questions

Is mizzou apparel profitable to sell on Amazon United States?: The niche generates $41K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -55.4%. Flapen's verdict: Skip it (33/100).
How competitive is the mizzou apparel niche?: 9 brands and 10 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in mizzou apparel?: Top complaints mined from reviews: Thickness, Shrinkage Resistance, Size-Overall. The return rate is 10.8% — above our launch gate.
When does demand for mizzou apparel peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 24.1× the quietest.
What does it cost to enter the mizzou apparel niche?: Listings span $18.06–$70.17; the average listing price is $35.97 (sweet spot $15–$100). The average incumbent carries 1,401 reviews — the moat a new listing must climb.