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Minnesota Gophers Apparel

Fail

Shoppers spend an estimated $29K a year here, so Minnesota Gophers Apparel is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$29K/yr109K searches / yr
90-day growth
+7.6%search demand this quarter
Competition
26%top-5 click share · 27 brands · 29 sellers

Flapen Score

Minnesota Gophers Apparel against its category

The dotted line is the Sports & Outdoors average. Past it, Minnesota Gophers Apparel is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minnesota Gophers Apparel market on Amazon at a glance

Shoppers on Amazon United States searched for Minnesota Gophers Apparel 109K times last year and spent an estimated $29K. The top 5 brands take 67% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
+7.6%
Conversion, latest week
1.0%
Market size, estimated
$29Ka year
Peak month
September4.4× the quietest month
Top search term
university of minnesota20K searches a year

02 · Price

A sale here is worth $27.50.

Listings sell for $27.50 on average, from $4.94 to $72.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $27.50 that is $0 to $3K a year per listing.

Average price
$27.50inside the $15 to $100 sweet spot
Price range
$4.94–$72.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #25,046 within T-Shirts. It carries 2,039 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
70%
Out of stock, average day
4.9%
Average rank
#25,046in T-Shirts
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,039per listing
Listings tracked
88

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Minnesota Gophers Apparel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

29

Top-5 brand share

67%

Top 20: 97%

Top-5 click share

26%

Top 20: 53%

Open market

28%

  • Brand 119%
  • Brand 218%
  • Brand 315%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Minnesota Gophers Apparel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Minnesota Gophers Apparel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • university of minnesota20K/yr
  • university of minnesota apparel18K/yr
  • minnesota gophers16K/yr
  • minnesota gophers apparel24K/yr
  • university of minnesota shirt4K/yr
  • mn gophers apparel9K/yr
  • university of minnesota sweatshirt5K/yr
  • mn gophers4K/yr
  • minnesota gophers sweatshirt5K/yr
  • mn gophers apparel women4K/yr

Reviews and returns

What reviews say buyers love and hate about Minnesota Gophers Apparel

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Thickness”
3.8%of orders come back
“it's a little thin”
A buyer, on “Thickness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Minnesota Gophers Apparel questions

Answered from the same tracked data.