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Mini Thermos

Fail

The top 5 brands take 98% of clicks, so Mini Thermos is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$87K/yr156K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
45%top-5 click share · 7 brands · 457 sellers

Flapen Score

Mini Thermos against its category

The dotted line is the Sports & Outdoors average. Past it, Mini Thermos is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Thermos market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Thermos 156K times last year and spent an estimated $87K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
2.3%
Market size, estimated
$87Ka year
Peak month
December1.9× the quietest month
Top search term
hydro flask 12 oz27K searches a year

02 · Price

A sale here is worth $24.07.

Listings sell for $24.07 on average, from $9.83 to $34.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $24.07 that is $0 to $2K a year per listing.

Average price
$24.07inside the $15 to $100 sweet spot
Price range
$9.83–$34.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

49% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #338 within Sports Water Bottles. It carries 8,124 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#338in Sports Water Bottles
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
8,124per listing
Listings tracked
35

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Mini Thermos products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

457

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

45%

Top 20: 85%

Open market

1%

  • Brand 179%
  • Brand 214%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Mini Thermos search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Mini Thermos search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydro flask 12 oz27K/yr
  • hydroflask 12 oz water bottle16K/yr
  • 12 oz hydroflask16K/yr
  • hydroflask 12 oz14K/yr
  • 12 oz thermos15K/yr
  • zojirushi thermos 12 oz9K/yr
  • 12oz hydroflask7K/yr
  • zojirushi 12 oz7K/yr
  • 12oz thermos7K/yr
  • hydroflask 12oz6K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Thermos

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Leak-Proof”
3.4%of orders come back
“Leaks sometimes”
A buyer, on “Leak-Proof”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mini Thermos questions

Answered from the same tracked data.