Mini Thermos
FailThe top 5 brands take 98% of clicks, so Mini Thermos is a Fail.
- Flapen Score
- 37 / 100Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 4737
- Market size
- $87K/yr156K searches / yr
- 90-day growth
- -9.6%search demand this quarter
- Competition
- 45%top-5 click share · 7 brands · 457 sellers
Flapen Score
Mini Thermos against its category
The dotted line is the Sports & Outdoors average. Past it, Mini Thermos is stronger. Inside it, weaker.
Market
The Mini Thermos market on Amazon at a glance
Shoppers on Amazon United States searched for Mini Thermos 156K times last year and spent an estimated $87K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.
- Searches, last 12 months
- 156K
- Growth, 90 days vs prior 90
- -9.6%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $87Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- hydro flask 12 oz27K searches a year
02 · Price
A sale here is worth $24.07.
Listings sell for $24.07 on average, from $9.83 to $34.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $24.07 that is $0 to $2K a year per listing.
- Average price
- $24.07inside the $15 to $100 sweet spot
- Price range
- $9.83–$34.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
49% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #338 within Sports Water Bottles. It carries 8,124 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 49%
- Prime listings
- 100%
- Out of stock, average day
- 6.5%
- Average rank
- #338in Sports Water Bottles
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 8,124per listing
- Listings tracked
- 35
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Mini Thermos products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hydro Flask 12 oz Wide Mouth Bottle with Flex Sip Lid White
- Price
- $29.61
- Rating
- 4.6/5
- Reviews
- 4,199
- Age
- 6y ago

Hydro Flask Water Bottle - Insulated Stainless Steel - Wide Mouth Flex Sip Lid Non Spill Leakproof and Refillable in 16 Oz White
- Price
- $21.67
- Rating
- 4.4/5
- Reviews
- 5,882
- Age
- 6y ago

Hydro Flask Kids Water Bottle for School - Stainless Steel and Insulated with Straw Cap - 12 Oz Coconut
- Price
- $23.18
- Rating
- 4.6/5
- Reviews
- 1,974
- Age
- 1y ago

Hydro Flask Kids Water Bottle for School - Stainless Steel and Insulated with Straw Cap - 12 Oz in Anemone Purple
- Price
- $25.21
- Rating
- 4.6/5
- Reviews
- 1,974
- Age
- 2y ago

Hydro Flask 12 oz Wide Mouth Bottle with Flex Sip Lid Black
- Price
- $27.64
- Rating
- 4.6/5
- Reviews
- 4,199
- Age
- 6y ago
Trending
estimated 90-day click momentum
HYDRO FLASK - All Around Tumbler 355 ml (12 oz) with Closable Spill Proof Press-In Lid - Stainless Steel Double Wall Vacuum Insulated - Birch
- Price
- $25.62
- Rating
- 4.4/5
- Reviews
- 542
- Age
- 1y ago

Hydro Flask 12 Oz Wide Flex Sip Lid Agave
- Price
- $29.86
- Rating
- 4.6/5
- Reviews
- 4,199
- Age
- 2y ago

Hydro Flask Micro Bottle - Leak Proof Purse or Pocket Flask - Insulated Mini Water Bottle 6.7 Oz Reef
- Price
- $19.54
- Rating
- 4.7/5
- Reviews
- 2,402
- Age
- 1y ago

Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 12 oz Vanilla Bean
- Price
- $24.24
- Rating
- 4.6/5
- Reviews
- 13,529
- Age
- 1y ago

Hydro Flask Coffee Mug Insulated Stainless Steel Non Spill Leak Resistant Travel Mug 12 Oz Birch Gray
- Price
- $23.52
- Rating
- 4.5/5
- Reviews
- 2,619
- Age
- 1y ago
Newest
by launch date
UpgradedExllena Small Insulated Water Bottle 12 oz/350ml Mini Insulated Water Bottle for Hot & Cold Drinks Perfect Small Water Bottle for Travel Purse...(Sage Green)
- Price
- $15.60
- Rating
- 4.4/5
- Reviews
- 1,024
- Age
- 10mo ago

Hydro Flask Micro Bottle - Insulated Mini Leak Proof Flask for Purse or Pocket in 6.7 Oz Birch Gray
- Price
- $19.58
- Rating
- 4.7/5
- Reviews
- 2,402
- Age
- 11mo ago

Hydro Flask Micro Bottle - Leak Proof Purse or Pocket Flask - Insulated Mini Water Bottle 6.7 Oz Aloe
- Price
- $19.68
- Rating
- 4.7/5
- Reviews
- 2,402
- Age
- 1y ago

Hydro Flask Micro Bottle - Leak Proof Purse or Pocket Flask - Insulated Mini Water Bottle 6.7 Oz Reef
- Price
- $19.54
- Rating
- 4.7/5
- Reviews
- 2,402
- Age
- 1y ago

Hydro Flask Kids Water Bottle for School - Stainless Steel and Insulated with Straw Cap - 12 Oz Coconut
- Price
- $23.18
- Rating
- 4.6/5
- Reviews
- 1,974
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
457
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 85%
Open market
1%
- Hydro Flask79%
- Zojirushi14%
- THERMOS2%
- Exllena2%
- Owala1%
- YETI1%
- Open — no brand owns it (1 brand, 1%)
Demand
Mini Thermos search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Mini Thermos search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hydro flask 12 oz27K/yr
- hydroflask 12 oz water bottle16K/yr
- 12 oz hydroflask16K/yr
- hydroflask 12 oz14K/yr
- 12 oz thermos15K/yr
- zojirushi thermos 12 oz9K/yr
- 12oz hydroflask7K/yr
- zojirushi 12 oz7K/yr
- 12oz thermos7K/yr
- hydroflask 12oz6K/yr
Reviews and returns
What reviews say buyers love and hate about Mini Thermos
We read the reviews and the return reasons for every product selling here.
“Leaks sometimes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Thermos questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









