Mini Survival Kit

Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months

420K

Growth, 90 days vs prior 90

+33.8%

Conversion, latest week

0.3%

Market size, estimated

$101Ka year

Peak month

July1.7× the quietest month

Top search term

coleman305K searches a year

Listings sell for $77.65 on average, from $4.78 to $590.04. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $77.65 that is $0 to $8K a year per listing.

Average price

$77.65inside the $15 to $100 sweet spot

Price range

$4.78–$590.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

3.1%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #1,250 within Camp Kitchen. It carries 3,269 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

70%

Out of stock, average day

4.5%

Average rank

#1,250in Camp Kitchen

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

3,269per listing

Listings tracked

74

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

7Amazon's first-year sales bar

Average brand age

47 months