Milwaukee Cooler
FailBuyers convert on only 0.7% of searches, so Milwaukee Cooler is a Fail.
- Flapen Score
- 41 / 100Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 4741
- Market size
- $297K/yr294K searches / yr
- 90-day growth
- +24.5%search demand this quarter
- Competition
- 46%top-5 click share · 12 brands · 131 sellers
Flapen Score
Milwaukee Cooler against its category
The dotted line is the Sports & Outdoors average. Past it, Milwaukee Cooler is stronger. Inside it, weaker.
Market
The Milwaukee Cooler market on Amazon at a glance
Shoppers on Amazon United States searched for Milwaukee Cooler 294K times last year and spent an estimated $297K. The top 5 brands take 87% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $297K a year.
- Searches, last 12 months
- 294K
- Growth, 90 days vs prior 90
- +24.5%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $297Ka year
- Peak month
- June1.6× the quietest month
- Top search term
- milwaukee cooler66K searches a year
02 · Price
A sale here is worth $140.09.
Listings sell for $140.09 on average, from $24.12 to $495.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $140.09 that is $0 to $14K a year per listing.
- Average price
- $140.09above the $15 to $100 sweet spot
- Price range
- $24.12–$495.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$14K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
48% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #1,273 within Camp Kitchen. It carries 5,891 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 41%
- Out of stock, average day
- 14.8%
- Average rank
- #1,273in Camp Kitchen
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 5,891per listing
- Listings tracked
- 29
04 · Newcomers
3 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Milwaukee Cooler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
New 48-22-8302 for Milwaukee PACKOUT Heavy Duty Cooler 5 Compartments Leak-Proof Liner Length 9.8 in Width 14.6 in Height 16.8 in
- Price
- $102.36
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

Milwaukee 4932464835 20 Liters Insulated Jobsite Cooler Bag Up to 24 hours Red/Black
- Price
- $83.76
- Rating
- 4.7/5
- Reviews
- 954
- Age
- 7y ago

Milwaukee 932471132 Packout Jobsite Cooler Red
- Price
- $82.07
- Rating
- 4.7/5
- Reviews
- 355
- Age
- 7y ago

48-22-8460 For Milwaukee 48-22-8460 PACKOUT 16QT Impact-Resistant Compact Cooler 20oz Capacity
- Price
- $157.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Milwaukee Jobsite Cooler
- Price
- $83.70
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 2y ago
Trending
estimated 90-day click momentum
48-22-8460 For Milwaukee 48-22-8460 PACKOUT 16QT Impact-Resistant Compact Cooler 20oz Capacity
- Price
- $157.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

48-22-8250 for MiIwaukee 21.65-Quart Holds Ice 24hrs Red Heavy Duty Ballistic Jobsite Cooler
- Price
- $47.08
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

MOZETO Laptop Lunch Backpack for Men Tactical Inspired Utility Anti-Theft Work Bag with Cooler Compartment Lunchbox (Black 17 Inch)
- Price
- $38.89
- Rating
- 4.5/5
- Reviews
- 408
- Age
- 2y ago

BERTASCHE Lunch Backpack Laptop Backpack 15.6 inch Work Backpack w/Insulated Cooler Lunch box for Men Women Tactical Casual Daypack for Commuter Picnic College Black
- Price
- $41.11
- Rating
- 4.4/5
- Reviews
- 749
- Age
- 10mo ago

New 48-22-8302 for Milwaukee PACKOUT Heavy Duty Cooler 5 Compartments Leak-Proof Liner Length 9.8 in Width 14.6 in Height 16.8 in
- Price
- $102.36
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
Newest
by launch date
48-22-8460 For Milwaukee 48-22-8460 PACKOUT 16QT Impact-Resistant Compact Cooler 20oz Capacity
- Price
- $157.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

New 48-22-8302 for Milwaukee PACKOUT Heavy Duty Cooler 5 Compartments Leak-Proof Liner Length 9.8 in Width 14.6 in Height 16.8 in
- Price
- $102.36
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

48-22-8462 Tool Box for Milwaukee Impact Resistant Polymer Body Cooler
- Price
- $495.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

48-22-8462 for Milwaukee Cooler Tool Box
- Price
- $464.13
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

BERTASCHE Lunch Backpack Laptop Backpack 15.6 inch Work Backpack w/Insulated Cooler Lunch box for Men Women Tactical Casual Daypack for Commuter Picnic College Black
- Price
- $41.11
- Rating
- 4.4/5
- Reviews
- 749
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
131
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 90%
Open market
10%
- Milwaukee46%
- Generic15%
- RBXF13%
- MAKE MONEY YOUR PARTNER7%
- KLEIN TOOLS6%
- BYOGI3%
- Open — no brand owns it (6 brands, 10%)
Demand
Milwaukee Cooler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Milwaukee Cooler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- milwaukee cooler66K/yr
- milwaukee lunch box72K/yr
- milwaukee packout cooler42K/yr
- packout cooler13K/yr
- milwaukee cooler packout15K/yr
- milwaukee lunch bag18K/yr
- lonchera milwaukee12K/yr
- hielera milwaukee6K/yr
- milwaukee packout lunch box7K/yr
- milwaukee ice chest5K/yr
Reviews and returns
What reviews say buyers love and hate about Milwaukee Cooler
We read the reviews and the return reasons for every product selling here.
“Nothing fits”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milwaukee Cooler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









