Military Surplus

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

-24.1%

Conversion, latest week

0.3%

Market size, estimated

$211Ka year

Peak month

December1.8× the quietest month

Top search term

military496K searches a year

Listings sell for $32.66 on average, from $5.71 to $89.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $32.66 that is $0 to $3K a year per listing.

Average price

$32.66inside the $15 to $100 sweet spot

Price range

$5.71–$89.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.2%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #348 within Airsoft. It carries 8,138 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#348in Airsoft

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

8,138per listing

Listings tracked

63

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months