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Military Sleeping Bag

Fail

Demand is soft, at -22.8% this quarter, so Military Sleeping Bag is a Fail.

Flapen Score
31
31 / 100
Ranks 7,543 of 8,101 Sports & Outdoors niches · −16 vs the category median of 47
Market size
$117K/yr81K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
65%top-5 click share · 17 brands · 34 sellers

Flapen Score

Military Sleeping Bag against its category

The dotted line is the Sports & Outdoors average. Past it, Military Sleeping Bag is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Military Sleeping Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Military Sleeping Bag 81K times last year and spent an estimated $117K. The top 5 brands take 80% of clicks. Demand peaks in Oct. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
1.2%
Market size, estimated
$117Ka year
Peak month
October1.7× the quietest month
Top search term
military sleeping bag28K searches a year

02 · Price

A sale here is worth $120.39.

Listings sell for $120.39 on average, from $24.10 to $342.71. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $120.39 that is $0 to $12K a year per listing.

Average price
$120.39above the $15 to $100 sweet spot
Price range
$24.10–$342.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #384 within Sleeping Bags & Camp Bedding. It carries 2,131 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
88%
Out of stock, average day
0.9%
Average rank
#384in Sleeping Bags & Camp Bedding
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,131per listing
Listings tracked
24

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Military Sleeping Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

34

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

65%

Top 20: 97%

Open market

16%

  • Brand 133%
  • Brand 215%
  • Brand 314%
  • Brand 413%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (11 brands, 16%)

Demand

Military Sleeping Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Military Sleeping Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • military sleeping bag28K/yr
  • army sleeping bag11K/yr
  • sleep system7K/yr
  • military sleep system7K/yr
  • sleeping bag military4K/yr
  • army sleep system4K/yr
  • military sleeping bag system8K/yr
  • tactical sleeping bag6K/yr
  • sleeping system3K/yr
  • modular sleep system3K/yr

Reviews and returns

What reviews say buyers love and hate about Military Sleeping Bag

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Warmth”
16%of negative reviews mention “Size-Overall”
4.3%of orders come back
“Its very long”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Military Sleeping Bag questions

Answered from the same tracked data.