Michigan Wolverines Hat

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months

183K

Growth, 90 days vs prior 90

-30.7%

Conversion, latest week

2.3%

Market size, estimated

$112Ka year

Peak month

December4.2× the quietest month

Top search term

michigan hat71K searches a year

Listings sell for $26.17 on average, from $12.49 to $36.10. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $26.17 that is $3K to $7K a year per listing.

Average price

$26.17inside the $15 to $100 sweet spot

Price range

$12.49–$36.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

4.0%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #4,074 within Clothing Accessories. It carries 283 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

94%

Out of stock, average day

11.3%

Average rank

#4,074in Clothing Accessories

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

283per listing

Listings tracked

31

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months