Is michigan wolverines hat profitable to sell on Amazon United States?

The niche generates $112K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (45/100).

How competitive is the michigan wolverines hat niche?

14 brands and 23 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in michigan wolverines hat?

Top complaints mined from reviews: Color, Advertised Vs Actual Product, Ethical Trade/Fair Trade. The return rate is 4.0%.

When does demand for michigan wolverines hat peak?

Demand peaks in Sep–Oct–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the michigan wolverines hat niche?

Listings span $12.49–$36.10; the average listing price is $26.17 (sweet spot $15–$100). The average incumbent carries 283 reviews — the moat a new listing must climb.

Michigan Wolverines Hat

Skip it

Soft demand (-30.7% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$26.17

avg listing price — sweet spot $15–$100

Review moat

Great283.45

avg incumbent reviews — the moat a new listing must climb

Price range

Great$12.49–$36.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay$112K

$112K/yr · 183K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-30.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

Is michigan wolverines hat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, michigan wolverines hat is a $112K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 45/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

michigan wolverines hat market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $131K–$157K; units × avg price
Conversion rate: 2.3%
Avg BSR: #4,074
Page quality: 0%
Prime: 94%
Sponsored: 71%
Out of stock: 11.3%
Avg brand age: 44 months
Avg seller age: 171 days

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

43%

Top 20: 85%

Open market

25%

ZHATS18%
Pro Sport Brand15%
Desert Cactus13%
Legacy12%
The Game10%
LEMOISTARS8%

michigan wolverines hat demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top michigan wolverines hat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

michigan hat71K/yr -25.6%1.8% conv.
michigan wolverines hat53K/yr -41.0%1.1% conv.
university of michigan hat19K/yr -34.6%2.8% conv.
michigan hats for men11K/yr -7.1%1.8% conv.
michigan hats7K/yr -18.9%1.1% conv.
michigan wolverines hats6K/yr -4.2%0.7% conv.
michigan baseball cap4K/yr -4.4%1.8% conv.
u of m hat5K/yr -40.1%2.7% conv.
michigan wolverine hats5K/yr -75.3%1.8% conv.
michigan football hat3K/yr -9.7%1.1% conv.

All search terms

Top michigan wolverines hat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NCAA Zephyr Michigan Wolverines Mens Scholarship Relaxed Hat Adjustable Team Color

ZHATS$21.074.6★148 rev

The Game NCAA Michigan Wolverines Hat Unisex One Size Adjustable

The Game$19.254.8★707 rev

Michigan Beanie Hat Winter Knit Men Cuffed Stylish Sport Hats Fashion Women Toque Cap with Pom

LEMOISTARS$14.604.8★299 rev

Collegiate Mesh Offroad Adjustable Hats (US Alpha One Size Michigan)

Pro Sport Brand$24.584.2★99 rev

Desert Cactus University of Michigan Baseball Hat Wolverines UM U of M Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style A1) Blue

Desert Cactus$29.374.6★77 rev

Newest

by launch date

UGP Campus Apparel HT953E - Michigan Wolverines 2026 Basketball National Champions Simple Path - Sports Team Dad Hat - One Size - Navy

UGP Campus Apparel$34.287 rev

3mo ago

UGP Campus Apparel HT953E - Michigan Wolverines 2026 Basketball National Champions Simple Path - Sports Team Dad Hat - One Size - Yellow

UGP Campus Apparel$35.287 rev

3mo ago

HUIGONGSHOU Sport Baseball Cap for Men Women Embroidery Unisex Hats Athletic Outdoor Casual Adjustable Caps

HUIGONGSHOU$17.3323 rev

7mo ago

Michigan Beanie Hat Winter Knit Men Cuffed Stylish Sport Hats Fashion Women Toque Cap with Pom

LEMOISTARS$14.60299 rev

1y ago

Collegiate Primary Color Team Arch Adjustable Hats (US Alpha One Size Michigan)

Pro Sport Brand$24.5047 rev

1y ago

What reviews say buyers love and hate about michigan wolverines hat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Great looking hat and good quality”

Size-Overall24%

“Fit well”

Color8%

“Go Blue”

Material Quality8%

“the fabric will likely be cool in warm weather”

Comfort-Overall5%

“Comfortable and looks good”

Product Condition4%

“it comes out looking brand new”

Durability4%

“durable”

Value For Money3%

“Great value”

Advertised Vs Actual Product3%

“It looks like that”

Gifting Purpose2%

“Bought for a gift”

What buyers complain about

Color25%

“Should have gotten another color”

Advertised Vs Actual Product8%

“Definitely not washed like it shows in the photo”

Ethical Trade/Fair Trade8%

“Supplier is not to be trusted”

Washability8%

“Definitely not washed like it shows in the photo”

Shape/Style8%

“The hat had no support to give it shape”

Size-Overall6%

“it won't fit”

Quality-Overall6%

“Not fanatics quality”

Value For Money6%

“little high priced,”

Top return reasons

Size-Overall53%

Color14%

Advertised Vs Actual Product7%

Quality-Overall4%

Shape/Style4%

Material Quality4%