Is michigan wolverines apparel kids profitable to sell on Amazon United States?

The niche generates $11K/yr across 35 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -65.6%. Flapen's verdict: Skip it (33/100).

How competitive is the michigan wolverines apparel kids niche?

7 brands and 9 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in michigan wolverines apparel kids?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 6.2% — above our launch gate.

When does demand for michigan wolverines apparel kids peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 11.0× the quietest.

What does it cost to enter the michigan wolverines apparel kids niche?

Listings span $15.95–$51.33; the average listing price is $26.40 (sweet spot $15–$100). The average incumbent carries 349 reviews — the moat a new listing must climb.

Michigan Wolverines Apparel Kids

Skip it

Soft demand (-65.6% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$26.40

avg listing price — sweet spot $15–$100

Price range

Incredible$15.95–$51.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great349.31

avg incumbent reviews — the moat a new listing must climb

Competition

Great37%

top-5 click share — an open shelf

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad6.2%

return rate — above 5% kills the launch gate

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad$11K

$11K/yr · 36K searches

Growth

Bad-65.6%

90-day search growth — must beat 0% to launch

Signals High Returns

Is michigan wolverines apparel kids profitable on Amazon?

According to Flapen's Amazon United States niche tracking, michigan wolverines apparel kids is a $11K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

michigan wolverines apparel kids market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $20K–$26K; units × avg price
Conversion rate: 1.2%
Avg BSR: #22,228
Page quality: 0%
Prime: 80%
Sponsored: 94%
Out of stock: 9.2%
Avg brand age: 55 months
Avg seller age: 176 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

7 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

37%

Top 20: 79%

Open market

UGP Campus Apparel57%
Wes and Willy25%
Blue 849%
J2 Sport4%
LOGOVISION2%
Outerstuff2%
Open — no brand owns it (1 brand, 1%)

michigan wolverines apparel kids demand & seasonality

Weekly Amazon search volume, last 104 weeks — -65.6% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.0×

Open Trend

Top michigan wolverines apparel kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kids michigan shirt5K/yr -56.9%0.5% conv.
youth michigan shirt4K/yr -63.8%0.5% conv.
michigan wolverines kids3K/yr -37.6%0.0% conv.
michigan wolverines apparel kids9K/yr -79.3%0.9% conv.
michigan wolverines kids apparel3K/yr -68.9%0.0% conv.
michigan wolverines apparel youth3K/yr -71.2%0.7% conv.
kids michigan wolverines apparel6K/yr -73.2%0.0% conv.
michigan wolverines youth1K/yr -52.7%0.0% conv.
youth michigan wolverines apparel3K/yr -96.3%0.0% conv.

All search terms

Top michigan wolverines apparel kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YS03 - Michigan Wolverines Arch Logo Youth T-Shirt - Large - Navy

UGP Campus Apparel$24.214.5★471 rev

Wes and Willy NCAA Kids S/S Organic Cotton Tee Shirt Michigan Wolverines 5 Midnight

Wes and Willy$21.894.8★1,655 rev

Wes and Willy NCAA Kids S/S Organic Cotton Tee Shirt Michigan Wolverines 3T Midnight

Wes and Willy$21.864.8★1,655 rev

UGP Campus Apparel YS03 - Michigan Wolverines Arch Logo Youth T-Shirt - Small - Navy

UGP Campus Apparel$24.244.5★471 rev

J2 Sport University of Michigan Wolverines NCAA Go Blue Slice Youth T-Shirt

J2 Sport$23.644.8★8 rev

Newest

by launch date

UGP Campus Apparel 953D - Michigan Wolverines 2026 Basketball National Champions Retro Shootout - Sports Team Toddler T-Shirt - 2T - Heather

UGP Campus Apparel$31.960 rev

3mo ago

LOGOVISION University of Michigan Mascot Kids T Shirt for Youth Boys and Girls Navy Medium

LOGOVISION$15.952 rev

6mo ago

NCAA Kids Youth 4-20 Official Primary Logo Team Color T-Shirt (US Numeric 8 Regular Michigan Wolverines - Navy Michigan Wolverines)

Outerstuff$17.5022 rev

10mo ago

Wes and Willy NCAA Kids S/S Organic Cotton Tee Shirt Michigan Wolverines7Bold Gold

Wes and Willy$21.991,655 rev

1y ago

Wes and Willy NCAA Kids S/S Cloudy Yarn Tee Michigan Wolverines M Midnight

Wes and Willy$23.99209 rev

3y ago

What reviews say buyers love and hate about michigan wolverines apparel kids

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall33%

“Good fit”

Gifting Purpose17%

“This is a Christmas gift”

Quality-Overall17%

“Great quality”

Color17%

“Go Blue”

Value For Money6%

“Good Price”

What buyers complain about

Size-Overall44%

“Runs Small”

Quality-Overall33%

“Returned, the quality was poor”

Thickness11%

“Thin Material”

Top return reasons

Size-Overall71%

Material Quality5%

Length5%

Print Quality3%

Advertised Vs Actual Product3%

Chest Fit2%

Value For Money2%

Color2%

Quality-Overall2%

Shoulder Fit1%

Common michigan wolverines apparel kids questions

Is michigan wolverines apparel kids profitable to sell on Amazon United States?: The niche generates $11K/yr across 35 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -65.6%. Flapen's verdict: Skip it (33/100).
How competitive is the michigan wolverines apparel kids niche?: 7 brands and 9 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in michigan wolverines apparel kids?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 6.2% — above our launch gate.
When does demand for michigan wolverines apparel kids peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 11.0× the quietest.
What does it cost to enter the michigan wolverines apparel kids niche?: Listings span $15.95–$51.33; the average listing price is $26.40 (sweet spot $15–$100). The average incumbent carries 349 reviews — the moat a new listing must climb.