Michigan Wolverines Apparel

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $704K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-26.6%

Conversion, latest week

1.9%

Market size, estimated

$704Ka year

Peak month

December7.7× the quietest month

Top search term

michigan wolverines apparel451K searches a year

Listings sell for $24.83 on average, from $9.30 to $58.06. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At $24.83 that is $2K to $6K a year per listing.

Average price

$24.83inside the $15 to $100 sweet spot

Price range

$9.30–$58.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

2.3%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #9,435 within T-Shirts. It carries 1,535 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

97%

Out of stock, average day

5.2%

Average rank

#9,435in T-Shirts

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

1,535per listing

Listings tracked

73

26 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

26

Successful launches

5Amazon's first-year sales bar

Average brand age

59 months