Michigan Wolverines Apparel
Worth a lookShows a sweet-spot price point ($24.83 avg), but soft demand (-26.6% this quarter) keeps it on the watch list.
Avg price
Incredible$24.83avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Great$9.30–$58.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$704K$704K/yr · 1.5M searches
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Okay1,534.52avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-26.6%90-day search growth — must beat 0% to launch
Is michigan wolverines apparel profitable on Amazon?
According to Flapen's Amazon United States niche tracking, michigan wolverines apparel is a $704K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
michigan wolverines apparel market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 25K–30K
- avg 100–250/product
- Revenue / yr
- $621K–$745K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #9,435
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 97%
- Out of stock
- 5.2%
- Avg brand age
- 59 months
- Avg seller age
- 174 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
28
Top-5 brand share
80%
Top 20: 99%
Top-5 click share
26%
Top 20: 59%
Open market
17%
- LOGOVISION41%
- UGP Campus Apparel22%
- TCK9%
- ZHATS4%
- LEMOISTARS3%
- YouTheFan3%
- Open — no brand owns it (16 brands, 17%)
michigan wolverines apparel demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.6% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 7.7×
Top michigan wolverines apparel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- michigan wolverines apparel451K/yr
- university of michigan188K/yr
- michigan187K/yr
- michigan wolverines282K/yr
- university of michigan apparel65K/yr
- michigan t shirt23K/yr
- michigan shirt38K/yr
- michigan wolverines gifts42K/yr
- university of michigan gifts23K/yr
- u of m gifts17K/yr
Top michigan wolverines apparel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy Large
LOGOVISION$19.624.6★231 rev
LOGOVISION University of Michigan Go Blue Lines Unisex Adult T Shirt Navy X-Large
LOGOVISION$19.724.9★19 rev
TCK Michigan Wolverines Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Blue/Maize Imported Large)
TCK$17.704.8★1,621 rev
LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy Medium
LOGOVISION$19.584.6★231 rev
NCAA Zephyr Michigan Wolverines Mens Scholarship Relaxed Hat Adjustable Team Color
ZHATS$21.074.6★148 rev
Newest
by launch date
LOGOVISION University of Michigan Spirit Pennant Design Unisex Adult T Shirt Navy Medium
LOGOVISION$19.7414 rev
LOGOVISION University of Michigan Spirit Pennant Design Unisex Adult T Shirt Navy Large
LOGOVISION$19.7714 rev
LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy Large
LOGOVISION$19.62231 rev
LOGOVISION University of Michigan Go Blue Lines Unisex Adult T Shirt Navy X-Large
LOGOVISION$19.7219 rev
LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy Medium
LOGOVISION$19.58231 rev
Trending
90-day click momentumLOGOVISION University of Michigan Go Blue Lines Unisex Adult T Shirt Navy Large
LOGOVISION$19.744.9★
TCK Michigan Wolverines Perimeter Crew Socks (Navy/Gold/White Small)
TCK$16.654.7★
LOGOVISION University of Michigan Large Unisex Adult T Shirt Athletic Heather X-Large
LOGOVISION$19.524.6★
LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy Medium
LOGOVISION$19.584.6★
LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy X-Large
LOGOVISION$19.524.6★
What reviews say buyers love and hate about michigan wolverines apparel
What buyers praise and complain about, mined from review topics.What buyers love
“Top tier quality and beautiful set”
“Great fit”
“The colors are bright”
“good value for the money”
“Easy to grip”
“As described”
“Feels like a good thick material”
“It was a gift”
“The material feels comfortable and soft, making it great for all-day wear”
“is very comfortable”
What buyers complain about
“Low quality”
“runs a bit large”
“It's fairly thin”
“The logo was printed crooked”
“the color fades with washing”
“Digital printing doesnt feel like this”
“Not the same material as the exact same shirt bought a year ago”
“Expensive and not worth the money”
“zero durability”
“Design peels off”
Top return reasons
Common michigan wolverines apparel questions
- Is michigan wolverines apparel profitable to sell on Amazon United States?
- The niche generates $704K/yr across 73 tracked products. 5 of 26 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the michigan wolverines apparel niche?
- 22 brands and 28 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in michigan wolverines apparel?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 2.3%.
- When does demand for michigan wolverines apparel peak?
- Demand peaks in Sep–Nov–Dec; the busiest month runs 7.7× the quietest.
- What does it cost to enter the michigan wolverines apparel niche?
- Listings span $9.30–$58.06; the average listing price is $24.83 (sweet spot $15–$100). The average incumbent carries 1,535 reviews — the moat a new listing must climb.