Michigan Tumbler
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.93avg listing price — sweet spot $15–$100
Price range
Great$14.35–$38.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great334.75avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.2%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$14K$14K/yr · 26K searches
Is michigan tumbler profitable on Amazon?
According to Flapen's Amazon United States niche tracking, michigan tumbler is a $14K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
michigan tumbler market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $22K–$29K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #269
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 20.1%
- Avg brand age
- 48 months
- Avg seller age
- 166 days
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
11
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
7%
- Rico Industries26%
- Tervis25%
- Simple Modern18%
- Campus Colors12%
- FANMATS6%
- Hoiboo6%
- Open — no brand owns it (3 brands, 7%)
michigan tumbler demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.4×
Top michigan tumbler search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- michigan tumbler8K/yr
- michigan cup7K/yr
- michigan yeti3K/yr
- michigan wolverines tumbler4K/yr
- michigan wolverines cup4K/yr
Top michigan tumbler products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Simple Modern Officially Licensed Collegiate Michigan Wolverines 30 oz Tumbler with Flip Lid and Straws | Insulated Cup Stainless Steel | Gifts for Men Women | Trek Collection | University of Michigan
Simple Modern$34.274.8★1,004 rev
Rico Industries NCAA Michigan Wolverines Navy 24oz Stainless Steel Tumbler with Lid and Dual Functioning Lid
Rico Industries$30.284.5★162 rev
Michigan Wolverines NCAA 18oz Stainless Steel Insulated Tumbler BPA-Free
Campus Colors$29.864.6★3,045 rev
Tervis Made in USA Double Walled University of Michigan UM Wolverines Insulated Tumbler Cup Keeps Drinks Cold & Hot 24oz Tradition
Tervis$15.564.7★56 rev
Tervis Traveler Michigan Wolverines - MVP Triple Insulated Tumbler Travel Cup Keeps Drinks Cold & Hot 20oz Stainless Steel
Tervis$33.835.0★8 rev
Newest
by launch date
Simple Modern Officially Licensed University of Michigan Wolverines NCAA Mens Basketball Champions Cup | March Madness 30oz Trek Tumbler Flip Lid & Straw | Insulated Stainless Steel | Gifts Men Women
Simple Modern$35.154 rev
The Memory Company Officially Licensed NCAA College Basketball Champs 2026 20oz Navy SS Tumbler DP National Basketball Champs 2026 University of Michigan
The Memory Company$30.947 rev
Rico Industries NCAA Michigan Wolverines 2026 Mens Basketball National Champions 22oz Stainless Steel Tumbler with Lid - Great For Coffee Tea Water or Cocktails
Rico Industries$35.01206 rev
Logo Brands NCAA Michigan Wolverines March Madness National Champions 20 oz Stainless Steel Tumbler - Team Color | 20 Fluid Ounces | Stainless Steel
Logo Brands$32.245 rev
Hoiboo Tumbler 30oz Straight Skinny Portable Handle Car Cups With Anti slip Sleeve Straw Dust Cover Sports Travel Stainless Steel Insulated Gifts for Men Women Fans
Hoiboo$20.3147 rev
Trending
90-day click momentumLogo Brands NCAA Michigan Wolverines March Madness National Champions 20 oz Stainless Steel Tumbler - Team Color | 20 Fluid Ounces | Stainless Steel
Logo Brands$32.245.0★
Rico Industries NCAA Michigan Wolverines 2026 Mens Basketball National Champions 22oz Stainless Steel Tumbler with Lid - Great For Coffee Tea Water or Cocktails
Rico Industries$35.014.6★
FANMATS NCAA Michigan Wolverines Stainless Steel 40 oz Handle Tumbler 40 Fluid Ounces | Team Color | Straw & Lid Included
FANMATS$36.424.7★
Simple Modern Officially Licensed University of Michigan Wolverines NCAA Mens Basketball Champions Cup | March Madness 30oz Trek Tumbler Flip Lid & Straw | Insulated Stainless Steel | Gifts Men Women
Simple Modern$35.155.0★
The Memory Company Officially Licensed NCAA College Basketball Champs 2026 20oz Navy SS Tumbler DP National Basketball Champs 2026 University of Michigan
The Memory Company$30.944.4★
What reviews say buyers love and hate about michigan tumbler
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect size”
“Great quality”
“Great gift”
“It's durable and fits a lot of water, which is perfect for bed time”
“Perfect size, the cup is engraved beautifully easy to hold”
“As pictured”
“it also washes up very easily”
“blue with familiar NCAA logos”
“a design that fits in the cup holder”
“It feels solid and well made”
What buyers complain about
“It also gets VERY sweaty. lots of condensation”
“Does NOT work for HR 215 as listed”
“leaks”
“34.99 not cheap”
“There's no surface to add glue to to try to glue it on”
“Poor design and durability”
“its actually quite large”
Top return reasons
Common michigan tumbler questions
- Is michigan tumbler profitable to sell on Amazon United States?
- The niche generates $14K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +22.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the michigan tumbler niche?
- 9 brands and 11 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in michigan tumbler?
- Top complaints mined from reviews: Sweat Resistance, Compatibility-Overall, Leak-Proof. The return rate is 1.6%.
- When does demand for michigan tumbler peak?
- Demand peaks in Nov–Dec; the busiest month runs 9.4× the quietest.
- What does it cost to enter the michigan tumbler niche?
- Listings span $14.35–$38.04; the average listing price is $28.93 (sweet spot $15–$100). The average incumbent carries 335 reviews — the moat a new listing must climb.