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Michigan Tumbler

Fail

Shoppers spend an estimated $14K a year here, so Michigan Tumbler is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$14K/yr26K searches / yr
90-day growth
+22.2%search demand this quarter
Competition
61%top-5 click share · 9 brands · 11 sellers

Flapen Score

Michigan Tumbler against its category

The dotted line is the Sports & Outdoors average. Past it, Michigan Tumbler is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Michigan Tumbler market on Amazon at a glance

Shoppers on Amazon United States searched for Michigan Tumbler 26K times last year and spent an estimated $14K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+22.2%
Conversion, latest week
1.9%
Market size, estimated
$14Ka year
Peak month
December9.4× the quietest month
Top search term
michigan tumbler8K searches a year

02 · Price

A sale here is worth $28.93.

Listings sell for $28.93 on average, from $14.35 to $38.04. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $28.93 that is $0 to $3K a year per listing.

Average price
$28.93inside the $15 to $100 sweet spot
Price range
$14.35–$38.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #269 within Home & Kitchen. It carries 335 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
20.1%
Average rank
#269in Home & Kitchen
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
335per listing
Listings tracked
16

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Michigan Tumbler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

11

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

7%

  • Brand 126%
  • Brand 225%
  • Brand 318%
  • Brand 412%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (3 brands, 7%)

Demand

Michigan Tumbler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top Michigan Tumbler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • michigan tumbler8K/yr
  • michigan cup7K/yr
  • michigan yeti3K/yr
  • michigan wolverines tumbler4K/yr
  • michigan wolverines cup4K/yr

Reviews and returns

What reviews say buyers love and hate about Michigan Tumbler

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Sweat Resistance”
1.6%of orders come back
“It also gets VERY sweaty. lots of condensation”
A buyer, on “Sweat Resistance”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Michigan Tumbler questions

Answered from the same tracked data.