Michigan Tumbler
FailShoppers spend an estimated $14K a year here, so Michigan Tumbler is a Fail.
- Flapen Score
- 43 / 100Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 4743
- Market size
- $14K/yr26K searches / yr
- 90-day growth
- +22.2%search demand this quarter
- Competition
- 61%top-5 click share · 9 brands · 11 sellers
Flapen Score
Michigan Tumbler against its category
The dotted line is the Sports & Outdoors average. Past it, Michigan Tumbler is stronger. Inside it, weaker.
Market
The Michigan Tumbler market on Amazon at a glance
Shoppers on Amazon United States searched for Michigan Tumbler 26K times last year and spent an estimated $14K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- +22.2%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $14Ka year
- Peak month
- December9.4× the quietest month
- Top search term
- michigan tumbler8K searches a year
02 · Price
A sale here is worth $28.93.
Listings sell for $28.93 on average, from $14.35 to $38.04. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $28.93 that is $0 to $3K a year per listing.
- Average price
- $28.93inside the $15 to $100 sweet spot
- Price range
- $14.35–$38.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #269 within Home & Kitchen. It carries 335 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 20.1%
- Average rank
- #269in Home & Kitchen
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 335per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Michigan Tumbler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Simple Modern Officially Licensed Collegiate Michigan Wolverines 30 oz Tumbler with Flip Lid and Straws | Insulated Cup Stainless Steel | Gifts for Men Women | Trek Collection | University of Michigan
- Price
- $34.27
- Rating
- 4.8/5
- Reviews
- 1,004
- Age
- 2y ago

Rico Industries NCAA Michigan Wolverines Navy 24oz Stainless Steel Tumbler with Lid and Dual Functioning Lid
- Price
- $30.28
- Rating
- 4.5/5
- Reviews
- 162
- Age
- 1y ago

Michigan Wolverines NCAA 18oz Stainless Steel Insulated Tumbler BPA-Free
- Price
- $29.86
- Rating
- 4.6/5
- Reviews
- 3,045
- Age
- 4y ago

Tervis Made in USA Double Walled University of Michigan UM Wolverines Insulated Tumbler Cup Keeps Drinks Cold & Hot 24oz Tradition
- Price
- $15.56
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 6y ago

Tervis Traveler Michigan Wolverines - MVP Triple Insulated Tumbler Travel Cup Keeps Drinks Cold & Hot 20oz Stainless Steel
- Price
- $33.83
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 1y ago
Trending
estimated 90-day click momentum
Logo Brands NCAA Michigan Wolverines March Madness National Champions 20 oz Stainless Steel Tumbler - Team Color | 20 Fluid Ounces | Stainless Steel
- Price
- $32.24
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago

Rico Industries NCAA Michigan Wolverines 2026 Mens Basketball National Champions 22oz Stainless Steel Tumbler with Lid - Great For Coffee Tea Water or Cocktails
- Price
- $35.01
- Rating
- 4.6/5
- Reviews
- 206
- Age
- 3mo ago

FANMATS NCAA Michigan Wolverines Stainless Steel 40 oz Handle Tumbler 40 Fluid Ounces | Team Color | Straw & Lid Included
- Price
- $36.42
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 1y ago

Simple Modern Officially Licensed University of Michigan Wolverines NCAA Mens Basketball Champions Cup | March Madness 30oz Trek Tumbler Flip Lid & Straw | Insulated Stainless Steel | Gifts Men Women
- Price
- $35.15
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

The Memory Company Officially Licensed NCAA College Basketball Champs 2026 20oz Navy SS Tumbler DP National Basketball Champs 2026 University of Michigan
- Price
- $30.94
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 3mo ago
Newest
by launch date
Simple Modern Officially Licensed University of Michigan Wolverines NCAA Mens Basketball Champions Cup | March Madness 30oz Trek Tumbler Flip Lid & Straw | Insulated Stainless Steel | Gifts Men Women
- Price
- $35.15
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

The Memory Company Officially Licensed NCAA College Basketball Champs 2026 20oz Navy SS Tumbler DP National Basketball Champs 2026 University of Michigan
- Price
- $30.94
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 3mo ago

Rico Industries NCAA Michigan Wolverines 2026 Mens Basketball National Champions 22oz Stainless Steel Tumbler with Lid - Great For Coffee Tea Water or Cocktails
- Price
- $35.01
- Rating
- 4.6/5
- Reviews
- 206
- Age
- 3mo ago

Logo Brands NCAA Michigan Wolverines March Madness National Champions 20 oz Stainless Steel Tumbler - Team Color | 20 Fluid Ounces | Stainless Steel
- Price
- $32.24
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago

Hoiboo Tumbler 30oz Straight Skinny Portable Handle Car Cups With Anti slip Sleeve Straw Dust Cover Sports Travel Stainless Steel Insulated Gifts for Men Women Fans
- Price
- $20.31
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
11
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
7%
- Rico Industries26%
- Tervis25%
- Simple Modern18%
- Campus Colors12%
- FANMATS6%
- Hoiboo6%
- Open — no brand owns it (3 brands, 7%)
Demand
Michigan Tumbler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.4×
Search terms
Top Michigan Tumbler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- michigan tumbler8K/yr
- michigan cup7K/yr
- michigan yeti3K/yr
- michigan wolverines tumbler4K/yr
- michigan wolverines cup4K/yr
Reviews and returns
What reviews say buyers love and hate about Michigan Tumbler
We read the reviews and the return reasons for every product selling here.
“It also gets VERY sweaty. lots of condensation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Michigan Tumbler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









