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Michigan Sweatshirt

Fail

Demand is soft, at -57.6% this quarter, so Michigan Sweatshirt is a Fail.

Flapen Score
34
34 / 100
Ranks 7,175 of 8,101 Sports & Outdoors niches · −13 vs the category median of 47
Market size
$54K/yr219K searches / yr
90-day growth
-57.6%search demand this quarter
Competition
37%top-5 click share · 13 brands · 10 sellers

Flapen Score

Michigan Sweatshirt against its category

The dotted line is the Sports & Outdoors average. Past it, Michigan Sweatshirt is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Michigan Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Michigan Sweatshirt 219K times last year and spent an estimated $54K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -57.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-57.6%
Conversion, latest week
0.6%
Market size, estimated
$54Ka year
Peak month
December13.2× the quietest month
Top search term
michigan sweatshirt48K searches a year

02 · Price

A sale here is worth $39.41.

Listings sell for $39.41 on average, from $19.52 to $57.04. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $39.41 that is $0 to $4K a year per listing.

Average price
$39.41inside the $15 to $100 sweet spot
Price range
$19.52–$57.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #14,728 within Sweatshirts & Hoodies. It carries 2,239 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
96%
Out of stock, average day
7.5%
Average rank
#14,728in Sweatshirts & Hoodies
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
2,239per listing
Listings tracked
51

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Michigan Sweatshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

10

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

37%

Top 20: 72%

Open market

9%

  • Brand 145%
  • Brand 217%
  • Brand 316%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 9%)

Demand

Michigan Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.2×

Search terms

Top Michigan Sweatshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • michigan sweatshirt48K/yr
  • michigan hoodie48K/yr
  • university of michigan sweatshirt24K/yr
  • university of michigan hoodie10K/yr
  • michigan sweatshirt women13K/yr
  • michigan wolverines hoodie19K/yr
  • michigan wolverines sweatshirt14K/yr
  • michigan hoodies5K/yr
  • u of m sweatshirt6K/yr
  • michigan sweatshirt men8K/yr

Reviews and returns

What reviews say buyers love and hate about Michigan Sweatshirt

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
8.1%of orders come back
“Im a bit larger than I wish at 250 lbs”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Michigan Sweatshirt questions

Answered from the same tracked data.