Michigan Sweatshirt
FailDemand is soft, at -57.6% this quarter, so Michigan Sweatshirt is a Fail.
- Flapen Score
- 34 / 100Ranks 7,175 of 8,101 Sports & Outdoors niches · −13 vs the category median of 4734
- Market size
- $54K/yr219K searches / yr
- 90-day growth
- -57.6%search demand this quarter
- Competition
- 37%top-5 click share · 13 brands · 10 sellers
Flapen Score
Michigan Sweatshirt against its category
The dotted line is the Sports & Outdoors average. Past it, Michigan Sweatshirt is stronger. Inside it, weaker.
Market
The Michigan Sweatshirt market on Amazon at a glance
Shoppers on Amazon United States searched for Michigan Sweatshirt 219K times last year and spent an estimated $54K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -57.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 219K
- Growth, 90 days vs prior 90
- -57.6%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $54Ka year
- Peak month
- December13.2× the quietest month
- Top search term
- michigan sweatshirt48K searches a year
02 · Price
A sale here is worth $39.41.
Listings sell for $39.41 on average, from $19.52 to $57.04. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $39.41 that is $0 to $4K a year per listing.
- Average price
- $39.41inside the $15 to $100 sweet spot
- Price range
- $19.52–$57.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 8.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #14,728 within Sweatshirts & Hoodies. It carries 2,239 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 96%
- Out of stock, average day
- 7.5%
- Average rank
- #14,728in Sweatshirts & Hoodies
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 2,239per listing
- Listings tracked
- 51
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Michigan Sweatshirt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
UGP Campus Apparel AH03 - Michigan Wolverines Arch Logo Hoodie - Medium - Navy
- Price
- $50.31
- Rating
- 4.6/5
- Reviews
- 2,932
- Age
- 9y ago

UGP Campus Apparel AH03 - Michigan Wolverines Arch Logo Hoodie - Large - Navy
- Price
- $50.07
- Rating
- 4.6/5
- Reviews
- 2,932
- Age
- 9y ago

UGP Campus Apparel AW03 - Michigan Wolverines Arch Logo CREW SWEATSHIRT - X-Large - Navy
- Price
- $43.82
- Rating
- 4.7/5
- Reviews
- 543
- Age
- 6y ago

UGP Campus Apparel AL03 - Michigan Wolverines Arch Logo Long Sleeve - 2X-Large - Navy
- Price
- $29.55
- Rating
- 4.6/5
- Reviews
- 2,598
- Age
- 9y ago

AW03 - Michigan Wolverines Arch Logo CREW SWEATSHIRT - Medium - Navy
- Price
- $43.05
- Rating
- 4.7/5
- Reviews
- 543
- Age
- 6y ago
Trending
estimated 90-day click momentum
HDQHDQ WomensGraphic Sweatshirts Cute Crewneck Sweatshirt Casual Long Sleeve Pullover Tops Grey MI Small
- Price
- $19.52
- Rating
- 3.4/5
- Reviews
- 7
- Age
- 8mo ago

UGP Campus Apparel AW03 - Michigan Wolverines Arch Logo CREW SWEATSHIRT - X-Large - Navy
- Price
- $43.82
- Rating
- 4.7/5
- Reviews
- 543
- Age
- 6y ago

UGP Campus Apparel AW01 - Michigan Wolverines Basic Block Crewneck Sweatshirt - 2X-Large - Navy
- Price
- $41.22
- Rating
- 4.6/5
- Reviews
- 537
- Age
- 8y ago

Barnesmith University of Michigan UMich U-M Wolverines Hooded Sweatshirt Heritage Charcoal Grey Small
- Price
- $35.94
- Rating
- 4.6/5
- Reviews
- 7,702
- Age
- 4y ago

Barnesmith University of Michigan UMich U-M Wolverines Crewneck Sweatshirt Heritage Charcoal Grey X-Large
- Price
- $35.50
- Rating
- 4.7/5
- Reviews
- 8,641
- Age
- 4y ago
Newest
by launch date
HDQHDQ WomensGraphic Sweatshirts Cute Crewneck Sweatshirt Casual Long Sleeve Pullover Tops Grey MI Small
- Price
- $19.52
- Rating
- 3.4/5
- Reviews
- 7
- Age
- 8mo ago

Michigan Wolverines Arch Over Gray Officially Licensed Pullover Hoodie
- Price
- $39.22
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 11mo ago

Avanova Women Michigan Graphic V Neck Sweatshirt Drop Shoulder Fall Pullover Top Grey Mi Large
- Price
- $31.54
- Rating
- 4.4/5
- Reviews
- 175
- Age
- 1y ago

Hilinker Womens Graphic Off Shoulder Sweatshirt Oversized Pullover Cute Long Sleeve Tops Grey Michigan Large
- Price
- $26.82
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 1y ago

MICHIGAN - Throwback Varsity Design - Classic Pullover Hoodie
- Price
- $30.20
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
13 falling
Sellers
10
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
37%
Top 20: 72%
Open market
9%
- UGP Campus Apparel45%
- Underground Printing17%
- Barnesmith16%
- Hilinker5%
- Elite Authentics4%
- Avanova3%
- Open — no brand owns it (7 brands, 9%)
Demand
Michigan Sweatshirt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.2×
Search terms
Top Michigan Sweatshirt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- michigan sweatshirt48K/yr
- michigan hoodie48K/yr
- university of michigan sweatshirt24K/yr
- university of michigan hoodie10K/yr
- michigan sweatshirt women13K/yr
- michigan wolverines hoodie19K/yr
- michigan wolverines sweatshirt14K/yr
- michigan hoodies5K/yr
- u of m sweatshirt6K/yr
- michigan sweatshirt men8K/yr
Reviews and returns
What reviews say buyers love and hate about Michigan Sweatshirt
We read the reviews and the return reasons for every product selling here.
“Im a bit larger than I wish at 250 lbs”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Michigan Sweatshirt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









