Michigan Sweatshirt
Skip itSoft demand (-57.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$39.41avg listing price — sweet spot $15–$100
Price range
Incredible$19.52–$57.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Okay2,239.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$54K$54K/yr · 219K searches
Returns
Bad8.1%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-57.6%90-day search growth — must beat 0% to launch
Is michigan sweatshirt profitable on Amazon?
According to Flapen's Amazon United States niche tracking, michigan sweatshirt is a $54K/yr Amazon United States market (219K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
michigan sweatshirt market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $99K–$118K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #14,728
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 84%
- Out of stock
- 7.5%
- Avg brand age
- 41 months
- Avg seller age
- 195 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
10
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
37%
Top 20: 72%
Open market
9%
- UGP Campus Apparel45%
- Underground Printing17%
- Barnesmith16%
- Hilinker5%
- Elite Authentics4%
- Avanova3%
- Open — no brand owns it (7 brands, 9%)
michigan sweatshirt demand & seasonality
Weekly Amazon search volume, last 104 weeks — -57.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.2×
Top michigan sweatshirt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- michigan sweatshirt48K/yr
- michigan hoodie48K/yr
- university of michigan sweatshirt24K/yr
- university of michigan hoodie10K/yr
- michigan sweatshirt women13K/yr
- michigan wolverines hoodie19K/yr
- michigan wolverines sweatshirt14K/yr
- michigan hoodies5K/yr
- u of m sweatshirt6K/yr
- michigan sweatshirt men8K/yr
Top michigan sweatshirt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UGP Campus Apparel AH03 - Michigan Wolverines Arch Logo Hoodie - Medium - Navy
Underground Printing$50.314.6★2,932 rev
UGP Campus Apparel AH03 - Michigan Wolverines Arch Logo Hoodie - Large - Navy
UGP Campus Apparel$50.074.6★2,932 rev
UGP Campus Apparel AW03 - Michigan Wolverines Arch Logo CREW SWEATSHIRT - X-Large - Navy
UGP Campus Apparel$43.824.7★543 rev
UGP Campus Apparel AL03 - Michigan Wolverines Arch Logo Long Sleeve - 2X-Large - Navy
UGP Campus Apparel$29.554.6★2,598 rev
AW03 - Michigan Wolverines Arch Logo CREW SWEATSHIRT - Medium - Navy
UGP Campus Apparel$43.054.7★543 rev
Newest
by launch date
HDQHDQ WomensGraphic Sweatshirts Cute Crewneck Sweatshirt Casual Long Sleeve Pullover Tops Grey MI Small
HDQHDQ$19.527 rev
Michigan Wolverines Arch Over Gray Officially Licensed Pullover Hoodie
Elite Authentics$39.227 rev
Avanova Women Michigan Graphic V Neck Sweatshirt Drop Shoulder Fall Pullover Top Grey Mi Large
Avanova$31.54175 rev
Hilinker Womens Graphic Off Shoulder Sweatshirt Oversized Pullover Cute Long Sleeve Tops Grey Michigan Large
Hilinker$26.8236 rev
MICHIGAN - Throwback Varsity Design - Classic Pullover Hoodie
Vintage Michigan Graphic Designs and Apparel$30.2024 rev
Trending
90-day click momentumHDQHDQ WomensGraphic Sweatshirts Cute Crewneck Sweatshirt Casual Long Sleeve Pullover Tops Grey MI Small
HDQHDQ$19.523.4★
UGP Campus Apparel AW03 - Michigan Wolverines Arch Logo CREW SWEATSHIRT - X-Large - Navy
UGP Campus Apparel$43.824.7★
UGP Campus Apparel AW01 - Michigan Wolverines Basic Block Crewneck Sweatshirt - 2X-Large - Navy
UGP Campus Apparel$41.224.6★
Barnesmith University of Michigan UMich U-M Wolverines Hooded Sweatshirt Heritage Charcoal Grey Small
Barnesmith$35.944.6★
Barnesmith University of Michigan UMich U-M Wolverines Crewneck Sweatshirt Heritage Charcoal Grey X-Large
Barnesmith$35.504.7★
What reviews say buyers love and hate about michigan sweatshirt
What buyers praise and complain about, mined from review topics.What buyers love
“The logo is a good quality”
“It fit perfect”
“it looks great comfortable”
“Soft”
“Item was as advertised”
“Good quality and nice design”
“I like the screen print very much as opposed to a press on sticker which simply gets hot in the sun”
“lightweight”
“Washes well as it is very durable”
“Sizes run true and its warm and cozy”
What buyers complain about
“Im a bit larger than I wish at 250 lbs”
“Cheap material”
“Letters peeling off fast”
“Quality not good”
“stretched out and then washed how many letters will last after drying”
“after washing it it probably shrunk an entire size”
“it still shrunk after one accidental dry”
“I wouldnt recommend drying it I even sized 2 sizes up”
Top return reasons
Common michigan sweatshirt questions
- Is michigan sweatshirt profitable to sell on Amazon United States?
- The niche generates $54K/yr across 51 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -57.6%. Flapen's verdict: Skip it (34/100).
- How competitive is the michigan sweatshirt niche?
- 13 brands and 10 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in michigan sweatshirt?
- Top complaints mined from reviews: Size-Overall, Material Quality, Print Quality. The return rate is 8.1% — above our launch gate.
- When does demand for michigan sweatshirt peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 13.2× the quietest.
- What does it cost to enter the michigan sweatshirt niche?
- Listings span $19.52–$57.04; the average listing price is $39.41 (sweet spot $15–$100). The average incumbent carries 2,239 reviews — the moat a new listing must climb.