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Michigan State Sweatshirt

Fail

Demand is soft, at -39.8% this quarter, so Michigan State Sweatshirt is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$63K/yr208K searches / yr
90-day growth
-39.8%search demand this quarter
Competition
16%top-5 click share · 18 brands · 21 sellers

Flapen Score

Michigan State Sweatshirt against its category

The dotted line is the Sports & Outdoors average. Past it, Michigan State Sweatshirt is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Michigan State Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Michigan State Sweatshirt 208K times last year and spent an estimated $63K. The top 5 brands take 87% of clicks. Demand peaks in Sep–Oct–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-39.8%
Conversion, latest week
1.0%
Market size, estimated
$63Ka year
Peak month
October8.6× the quietest month
Top search term
michigan state shirt29K searches a year

02 · Price

A sale here is worth $30.24.

Listings sell for $30.24 on average, from $13.38 to $59.40. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $30.24 that is $0 to $3K a year per listing.

Average price
$30.24inside the $15 to $100 sweet spot
Price range
$13.38–$59.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #23,884 within Sweatshirts & Hoodies. It carries 1,455 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
82%
Out of stock, average day
7.0%
Average rank
#23,884in Sweatshirts & Hoodies
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,455per listing
Listings tracked
139

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Michigan State Sweatshirt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 16% of clicks, no more. An open shelf where new products get seen.

$0$1K$3K$4K$5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

21

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

16%

Top 20: 43%

Open market

10%

  • UGP Campus Apparel34%
  • Barnesmith19%
  • LOGOVISION17%
  • Michigan State University12%
  • Nudge Printing5%
  • Elite Authentics3%
  • Open — no brand owns it (12 brands, 10%)

Demand

Michigan State Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 8.6×

Search terms

Top Michigan State Sweatshirt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • michigan state shirt29K/yr
  • michigan state sweatshirt33K/yr
  • michigan state t shirt8K/yr
  • msu shirt8K/yr
  • michigan state hoodie20K/yr
  • michigan state tshirt4K/yr
  • michigan state apparel women52K/yr
  • michigan state womens apparel6K/yr
  • msu sweatshirt11K/yr
  • msu womens apparel22K/yr

Reviews and returns

What reviews say buyers love and hate about Michigan State Sweatshirt

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
8.3%of orders come back
“The youth sizes are not true to there size chart shirts are wayyyy to big”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Michigan State Sweatshirt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data