Michigan State Hat
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.59avg listing price — sweet spot $15–$100
Price range
Great$14.05–$46.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great297.15avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Market size
Bad$19K$19K/yr · 51K searches
Is michigan state hat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, michigan state hat is a $19K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
michigan state hat market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $32K–$38K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #5,994
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 62%
- Out of stock
- 12.4%
- Avg brand age
- 50 months
- Avg seller age
- 180 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
22 flat
Sellers
29
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
35%
Top 20: 73%
Open market
34%
- Campus Lab14%
- Elite Authentics13%
- Desert Cactus12%
- Branded Bills10%
- Fantastic Tees9%
- ZHATS7%
michigan state hat demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.Peak months: Sep, Oct, Dec · busiest ÷ quietest = 2.4×
Top michigan state hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- michigan state hat31K/yr
- spartan hat12K/yr
- msu hat8K/yr
Top michigan state hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Campus Lab Official Michigan State University Team Logo Adjustable Snapback Trucker Hat - Unisex for Men and Women Hunter Green
Campus Lab$19.824.5★87 rev
Michigan State Spartans Arch Over Officially Licensed Adjustable Baseball Hat
Elite Authentics$21.735.0★3 rev
Desert Cactus Michigan State University Baseball Hat Spartans MSU Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style B1) Green
Desert Cactus$28.784.8★13 rev
USA Spartan Mens Stealth Trucker Hat (Black/Black Hat One Size)
Fantastic Tees$26.174.2★25 rev
Branded Bills Officially Licensed x Michigan State Spartans White 5-Panel Michigan State Spartan PVC
Branded Bills$36.164.3★88 rev
Newest
by launch dateUSA Spartan Mens Stealth Trucker Hat (Black/Black Hat One Size)
Fantastic Tees$26.1725 rev
USA Spartan Red Line Mens Stealth Trucker Hat (Black/Black Hat One Size)
Fantastic Tees$26.1225 rev
Branded Bills Officially Licensed x Michigan State Spartans White 5-Panel Michigan State Spartan PVC
Branded Bills$36.1688 rev
Branded Bills Officially Licensed x Michigan State Spartans Black 5-Panel Michigan State Spartan PVC
Branded Bills$37.5388 rev
Branded Bills Officially Licensed x Michigan State Spartans Desert 5-Panel Michigan State Spartan PVC
Branded Bills$34.3788 rev
Trending
90-day click momentum
Spartan - Trucker Mesh Hat Olive
HIGHLAND TACTICAL$14.054.5★
USA Spartan Red Line Mens Stealth Trucker Hat (Black/Black Hat One Size)
Fantastic Tees$26.124.2★
Michigan State Spartans Icon Officially Licensed Adjustable Baseball Hat
Elite Authentics$21.924.7★
Michigan State Spartans Arch Over Officially Licensed Adjustable Baseball Hat
Elite Authentics$21.735.0★
Campus Lab Official Michigan State University Team Logo Adjustable Snapback Trucker Hat - Unisex for Men and Women Hunter Green
Campus Lab$19.824.5★
What reviews say buyers love and hate about michigan state hat
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfect”
“Nice quality hat”
“Exactly what I expected”
“its really affordable”
“Simple and effective”
“The hats material is good quality and feels anything”
“its comfortable”
“Color hasnt faded either”
“will last for a reasonable amount of time if you take care of it i think”
“Sharp Looking”
What buyers complain about
“the hat isn't very comfortable”
“you should know its cheap as hell”
“Terrible material”
“looks sharp, not the most comfortable Can be itchy”
“Broken in less than 5 minutes”
“Very flimsy and cheaply made”
Top return reasons
Common michigan state hat questions
- Is michigan state hat profitable to sell on Amazon United States?
- The niche generates $19K/yr across 53 tracked products. 90-day search growth is -16.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the michigan state hat niche?
- 22 brands and 29 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in michigan state hat?
- Top complaints mined from reviews: Comfort-Overall, Quality-Overall, Material Quality. The return rate is 4.8%.
- When does demand for michigan state hat peak?
- Demand peaks in Sep–Oct–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the michigan state hat niche?
- Listings span $14.05–$46.99; the average listing price is $25.59 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.