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Michigan State Hat

Fail

Shoppers spend an estimated $19K a year here, so Michigan State Hat is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$19K/yr51K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
35%top-5 click share · 22 brands · 29 sellers

Flapen Score

Michigan State Hat against its category

The dotted line is the Sports & Outdoors average. Past it, Michigan State Hat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Michigan State Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Michigan State Hat 51K times last year and spent an estimated $19K. The top 5 brands take 59% of clicks. Demand peaks in Sep–Oct–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
1.5%
Market size, estimated
$19Ka year
Peak month
September2.4× the quietest month
Top search term
michigan state hat31K searches a year

02 · Price

A sale here is worth $25.59.

Listings sell for $25.59 on average, from $14.05 to $46.99. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $25.59 that is $0 to $3K a year per listing.

Average price
$25.59inside the $15 to $100 sweet spot
Price range
$14.05–$46.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #5,994 within Clothing Accessories. It carries 297 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
79%
Out of stock, average day
12.4%
Average rank
#5,994in Clothing Accessories
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
297per listing
Listings tracked
53

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Michigan State Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

22 flat

Sellers

29

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

35%

Top 20: 73%

Open market

34%

  • Brand 114%
  • Brand 213%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 67%

Demand

Michigan State Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Michigan State Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • michigan state hat31K/yr
  • spartan hat12K/yr
  • msu hat8K/yr

Reviews and returns

What reviews say buyers love and hate about Michigan State Hat

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Comfort-Overall”
4.8%of orders come back
“the hat isn't very comfortable”
A buyer, on “Comfort-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Michigan State Hat questions

Answered from the same tracked data.