Is michigan state profitable to sell on Amazon United States?

The niche generates $121K/yr across 104 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (48/100).

How competitive is the michigan state niche?

34 brands and 44 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in michigan state?

Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 3.2%.

When does demand for michigan state peak?

Demand peaks in Sep–Oct–Dec; the busiest month runs 5.1× the quietest.

What does it cost to enter the michigan state niche?

Listings span $5.29–$59.40; the average listing price is $28.66 (sweet spot $15–$100). The average incumbent carries 1,568 reviews — the moat a new listing must climb.

Michigan State

Skip it

Weak search conversion (1.1%) — this niche doesn't clear our bar today.

Avg price

Incredible$28.66

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Price range

Great$5.29–$59.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,567.56

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Market size

Okay$121K

$121K/yr · 370K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Is michigan state profitable on Amazon?

According to Flapen's Amazon United States niche tracking, michigan state is a $121K/yr Amazon United States market (370K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

michigan state market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $172K–$229K; units × avg price
Conversion rate: 1.1%
Avg BSR: #31,248
Page quality: 0%
Prime: 85%
Sponsored: 90%
Out of stock: 7.8%
Avg brand age: 64 months
Avg seller age: 178 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

64%

Top 20: 92%

Top-5 click share

24%

Top 20: 50%

Open market

33%

Barnesmith25%
UGP Campus Apparel22%
Michigan State University10%
YouTheFan4%
LOGOVISION4%
Nudge Printing3%

michigan state demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 5.1×

Open Trend

Top michigan state search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

michigan state121K/yr -4.0%1.4% conv.
michigan state apparel100K/yr -26.5%0.8% conv.
michigan state gifts30K/yr +34.9%2.2% conv.
msu35K/yr -27.8%1.0% conv.
michigan state university16K/yr +55.7%1.1% conv.
msu apparel7K/yr +38.4%0.5% conv.
michigan state decor9K/yr +49.4%0.9% conv.
michigan state spartans13K/yr -12.7%1.2% conv.
michigan state university apparel8K/yr +16.0%0.7% conv.
michigan state merch5K/yr +72.8%1.3% conv.

All search terms

Top michigan state products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MSU Spartans Michigan State Official One Color Logo Unisex Adult T Shirt Hunter Green Large

Michigan State University$17.924.4★491 rev

Barnesmith Michigan State University MSU Spartans Hooded Sweatshirt Heritage Hunter Green Small

Barnesmith$47.334.6★7,702 rev

Barnesmith Michigan State University MSU Spartans Hooded Sweatshirt Heritage Hunter Green X-Large

Barnesmith$42.394.6★7,702 rev

Barnesmith Michigan State University MSU Spartans Hooded Sweatshirt Heritage Charcoal Grey Large

Barnesmith$42.384.6★7,702 rev

Barnesmith Michigan State University MSU Spartans Long Sleeve Adult Unisex T-Shirt Heritage Hunter Green X-Large

Barnesmith$29.544.6★2,772 rev

Newest

by launch date

Legacy NCAA Officially Licensed Baseball Hat Michigan State Spartans Lightweight Cap for Men & Women Heritage Twill Adjustable (HTA) Stone/Dark Green One Size Fits Most Adjustable Closure

Legacy$29.37205 rev

1y ago

Tervis Michigan State Spartans - Overtime Made in USA Double Walled Insulated Tumbler Travel Cup Keeps Drinks Cold & Hot 10oz Classic

Tervis$16.1112 rev

1y ago

Michigan State Stickers Decal MSU Merch Gift Spartan Car Water Bottle 14 Pc

PartyKandy$12.792,018 rev

2y ago

Michigan State Spartans 46 x 60 NCAA Officially Licensed Throw Blanket Super Soft Lightweight Fleece Blanket for Game Day Dorms Couch Travel & Tailgating Comfort

Northwest$29.36721 rev

2y ago

Barnesmith Michigan State University MSU Spartans Hooded Sweatshirt Heritage Hunter Green Small

Barnesmith$47.337,702 rev

4y ago

What reviews say buyers love and hate about michigan state

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“Nice quality and quick ship”

Size-Overall17%

“Great fit”

Color8%

“the colors look great”

Material Quality8%

“I like how its 100 percent cotton”

Durability4%

“Looks great, durable, colors are perfect”

Advertised Vs Actual Product4%

“Works as it should”

Image/Picture Clarity4%

“Perfect for senior pictures”

Design-Overall3%

“especially for someone who would appreciate the character design”

Comfort-Overall3%

“So comfy love it”

Value For Money2%

“Price is good”

What buyers complain about

Size-Overall18%

“The youth sizes are not true to there size chart shirts are wayyyy to big”

Durability17%

“was torn apart by wind”

Advertised Vs Actual Product7%

“Spelled wrong”

Functionality-Overall7%

“Not working”

Material Quality7%

“Poor Fabric”

Quality-Overall6%

“Seems very cheap”

Display-Overall4%

“presentation lacking”

Machine Wash Suitability4%

“Shirt doesnt hold shape well after washing”

Product Condition4%

“Arrived looking worn and used”

Feet Fit4%

“Not sized for athletic legs”

Top return reasons

Size-Overall56%

Advertised Vs Actual Product7%

Material Quality7%

Color5%

Quality-Overall4%

Defective Material/Parts3%

Thin2%