Michigan State
FailBuyers convert on only 1.1% of searches, so Michigan State is a Fail.
- Flapen Score
- 48 / 100Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 4748
- Market size
- $121K/yr370K searches / yr
- 90-day growth
- -6.2%search demand this quarter
- Competition
- 24%top-5 click share · 34 brands · 44 sellers
Flapen Score
Michigan State against its category
The dotted line is the Sports & Outdoors average. Past it, Michigan State is stronger. Inside it, weaker.
Market
The Michigan State market on Amazon at a glance
Shoppers on Amazon United States searched for Michigan State 370K times last year and spent an estimated $121K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.
- Searches, last 12 months
- 370K
- Growth, 90 days vs prior 90
- -6.2%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $121Ka year
- Peak month
- December5.1× the quietest month
- Top search term
- michigan state121K searches a year
02 · Price
A sale here is worth $28.66.
Listings sell for $28.66 on average, from $5.29 to $59.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $28.66 that is $0 to $3K a year per listing.
- Average price
- $28.66inside the $15 to $100 sweet spot
- Price range
- $5.29–$59.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #31,248 within T-Shirts. It carries 1,568 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 85%
- Out of stock, average day
- 7.8%
- Average rank
- #31,248in T-Shirts
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 1,568per listing
- Listings tracked
- 104
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Michigan State products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MSU Spartans Michigan State Official One Color Logo Unisex Adult T Shirt Hunter Green Large
- Price
- $17.92
- Rating
- 4.4/5
- Reviews
- 491
- Age
- 4y ago

Barnesmith Michigan State University MSU Spartans Hooded Sweatshirt Heritage Hunter Green Small
- Price
- $47.33
- Rating
- 4.6/5
- Reviews
- 7,702
- Age
- 4y ago

Barnesmith Michigan State University MSU Spartans Hooded Sweatshirt Heritage Hunter Green X-Large
- Price
- $42.39
- Rating
- 4.6/5
- Reviews
- 7,702
- Age
- 4y ago

Barnesmith Michigan State University MSU Spartans Hooded Sweatshirt Heritage Charcoal Grey Large
- Price
- $42.38
- Rating
- 4.6/5
- Reviews
- 7,702
- Age
- 4y ago

Barnesmith Michigan State University MSU Spartans Long Sleeve Adult Unisex T-Shirt Heritage Hunter Green X-Large
- Price
- $29.54
- Rating
- 4.6/5
- Reviews
- 2,772
- Age
- 4y ago
Trending
estimated 90-day click momentum
Barnesmith Michigan State University MSU Spartans Hooded Sweatshirt Heritage Hunter Green X-Large
- Price
- $42.39
- Rating
- 4.6/5
- Reviews
- 7,702
- Age
- 4y ago

UGP Campus Apparel AH01 - Michigan State Spartans Basic Block Hoodie - Medium - Forest Green
- Price
- $40.43
- Rating
- 4.6/5
- Reviews
- 1,575
- Age
- 9y ago

UGP Campus Apparel AL01 - Michigan State Spartans Basic Block Long Sleeve - Medium - White
- Price
- $27.37
- Rating
- 4.6/5
- Reviews
- 870
- Age
- 9y ago

UGP Campus Apparel - LS1347 - Michigan State Spartans Thin Script Womens T Shirt - Medium - Forest
- Price
- $20.03
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 4y ago

UGP Campus Apparel AL01 - Michigan State Spartans Basic Block Long Sleeve Large Forest Green
- Price
- $27.03
- Rating
- 4.6/5
- Reviews
- 870
- Age
- 9y ago
Newest
by launch date
Legacy NCAA Officially Licensed Baseball Hat Michigan State Spartans Lightweight Cap for Men & Women Heritage Twill Adjustable (HTA) Stone/Dark Green One Size Fits Most Adjustable Closure
- Price
- $29.37
- Rating
- 4.6/5
- Reviews
- 205
- Age
- 1y ago

Tervis Michigan State Spartans - Overtime Made in USA Double Walled Insulated Tumbler Travel Cup Keeps Drinks Cold & Hot 10oz Classic
- Price
- $16.11
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 1y ago

Michigan State Stickers Decal MSU Merch Gift Spartan Car Water Bottle 14 Pc
- Price
- $12.79
- Rating
- 4.8/5
- Reviews
- 2,018
- Age
- 2y ago

Michigan State Spartans 46 x 60 NCAA Officially Licensed Throw Blanket Super Soft Lightweight Fleece Blanket for Game Day Dorms Couch Travel & Tailgating Comfort
- Price
- $29.36
- Rating
- 4.6/5
- Reviews
- 721
- Age
- 2y ago

Barnesmith Michigan State University MSU Spartans Hooded Sweatshirt Heritage Hunter Green Small
- Price
- $47.33
- Rating
- 4.6/5
- Reviews
- 7,702
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.
Brands
34 falling
Sellers
44
Est. top-5 brand share
64%
Top 20: 92%
Est. top-5 click share
24%
Top 20: 50%
Open market
33%
- Barnesmith25%
- UGP Campus Apparel22%
- Michigan State University10%
- YouTheFan4%
- LOGOVISION4%
- Nudge Printing3%
Demand
Michigan State search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 5.1×
Search terms
Top Michigan State search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- michigan state121K/yr
- michigan state apparel100K/yr
- michigan state gifts30K/yr
- msu35K/yr
- michigan state university16K/yr
- msu apparel7K/yr
- michigan state decor9K/yr
- michigan state spartans13K/yr
- michigan state university apparel8K/yr
- michigan state merch5K/yr
Reviews and returns
What reviews say buyers love and hate about Michigan State
We read the reviews and the return reasons for every product selling here.
“The youth sizes are not true to there size chart shirts are wayyyy to big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Michigan State questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









