Michigan Shirt
FailThe top 5 brands take 99% of clicks, so Michigan Shirt is a Fail.
- Flapen Score
- 44 / 100Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 4744
- Market size
- $39K/yr84K searches / yr
- 90-day growth
- +18.0%search demand this quarter
- Competition
- 42%top-5 click share · 6 brands · 6 sellers
Flapen Score
Michigan Shirt against its category
The dotted line is the Sports & Outdoors average. Past it, Michigan Shirt is stronger. Inside it, weaker.
Market
The Michigan Shirt market on Amazon at a glance
Shoppers on Amazon United States searched for Michigan Shirt 84K times last year and spent an estimated $39K. The top 5 brands take 99% of clicks. Demand peaks in Aug–Sep–Oct–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- +18.0%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $39Ka year
- Peak month
- September5.7× the quietest month
- Top search term
- michigan t shirt23K searches a year
02 · Price
A sale here is worth $21.09.
Listings sell for $21.09 on average, from $16.04 to $31.36. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.09 that is $0 to $2K a year per listing.
- Average price
- $21.09inside the $15 to $100 sweet spot
- Price range
- $16.04–$31.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #9,976 within T-Shirts. It carries 583 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 97%
- Out of stock, average day
- 3.2%
- Average rank
- #9,976in T-Shirts
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 583per listing
- Listings tracked
- 34
04 · Newcomers
4 of last year's 24 launches cleared the first-year sales bar.
24 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 24
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Michigan Shirt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy Large
- Price
- $19.62
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 6mo ago

LOGOVISION University of Michigan Large Unisex Adult T Shirt Athletic Heather X-Large
- Price
- $19.52
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 6mo ago

LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy Medium
- Price
- $19.58
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 6mo ago

UGP Campus Apparel AS03 - Michigan Wolverines Arch Logo T-Shirt - Large - Navy
- Price
- $24.40
- Rating
- 4.6/5
- Reviews
- 4,121
- Age
- 9y ago

LOGOVISION University of Michigan Go Blue Lines Unisex Adult T Shirt Navy X-Large
- Price
- $19.72
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Michigan - Throwback Design - Classic T-Shirt
- Price
- $16.45
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3mo ago

LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Yellow X-Large
- Price
- $19.59
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 6mo ago

LOGOVISION University of Michigan Go Blue Lines Unisex Adult T Shirt Navy Large
- Price
- $19.74
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 6mo ago

LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy Medium
- Price
- $19.58
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 6mo ago

LOGOVISION University of Michigan Go Blue Lines Unisex Adult T Shirt Navy X-Large
- Price
- $19.72
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 6mo ago
Newest
by launch date
Michigan - Throwback Design - Classic T-Shirt
- Price
- $16.45
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3mo ago

LOGOVISION University of Michigan Spirit Pennant Design Unisex Adult T Shirt Navy Large
- Price
- $19.77
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 5mo ago

LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy Large
- Price
- $19.62
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 6mo ago

LOGOVISION University of Michigan Large Unisex Adult T Shirt Athletic Heather X-Large
- Price
- $19.52
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 6mo ago

LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy Medium
- Price
- $19.58
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
6
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 85%
Open market
0%
- LOGOVISION72%
- UGP Campus Apparel19%
- Elite Authentics4%
- Vintage Michigan MI Tees - Retro Michigan T-Shirts2%
- Vintage Michigan T-Shirts & Retro MI Tees2%
- ORANDESIGNE1%
Demand
Michigan Shirt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 5.7×
Search terms
Top Michigan Shirt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- michigan t shirt23K/yr
- university of michigan t shirt9K/yr
- university of michigan shirt18K/yr
- michigan tshirt9K/yr
- u of m shirt7K/yr
- michigan football shirt10K/yr
- michigan t shirts for men3K/yr
- michigan tshirt men3K/yr
Reviews and returns
What reviews say buyers love and hate about Michigan Shirt
We read the reviews and the return reasons for every product selling here.
“runs a bit large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Michigan Shirt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









