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Michigan Shirt

Fail

The top 5 brands take 99% of clicks, so Michigan Shirt is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$39K/yr84K searches / yr
90-day growth
+18.0%search demand this quarter
Competition
42%top-5 click share · 6 brands · 6 sellers

Flapen Score

Michigan Shirt against its category

The dotted line is the Sports & Outdoors average. Past it, Michigan Shirt is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Michigan Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Michigan Shirt 84K times last year and spent an estimated $39K. The top 5 brands take 99% of clicks. Demand peaks in Aug–Sep–Oct–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+18.0%
Conversion, latest week
2.2%
Market size, estimated
$39Ka year
Peak month
September5.7× the quietest month
Top search term
michigan t shirt23K searches a year

02 · Price

A sale here is worth $21.09.

Listings sell for $21.09 on average, from $16.04 to $31.36. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.09 that is $0 to $2K a year per listing.

Average price
$21.09inside the $15 to $100 sweet spot
Price range
$16.04–$31.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #9,976 within T-Shirts. It carries 583 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
3.2%
Average rank
#9,976in T-Shirts
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
583per listing
Listings tracked
34

04 · Newcomers

4 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
4Amazon's first-year sales bar
Average brand age
54 months

Products

Top Michigan Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

6

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

0%

  • Brand 172%
  • Brand 219%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 61%

Demand

Michigan Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Michigan Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • michigan t shirt23K/yr
  • university of michigan t shirt9K/yr
  • university of michigan shirt18K/yr
  • michigan tshirt9K/yr
  • u of m shirt7K/yr
  • michigan football shirt10K/yr
  • michigan t shirts for men3K/yr
  • michigan tshirt men3K/yr

Reviews and returns

What reviews say buyers love and hate about Michigan Shirt

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Size-Overall”
2.9%of orders come back
“runs a bit large”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Michigan Shirt questions

Answered from the same tracked data.