Michigan Shirt
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$16.04–$31.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.09avg listing price — sweet spot $15–$100
Review moat
Good582.56avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$39K$39K/yr · 84K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Is michigan shirt profitable on Amazon?
According to Flapen's Amazon United States niche tracking, michigan shirt is a $39K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Aug–Sep–Oct–Dec. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
michigan shirt market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $32K–$42K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #9,976
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 94%
- Out of stock
- 3.2%
- Avg brand age
- 54 months
- Avg seller age
- 183 days
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
6
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
42%
Top 20: 85%
Open market
0%
- LOGOVISION72%
- UGP Campus Apparel19%
- Elite Authentics4%
- Vintage Michigan MI Tees - Retro Michigan T-Shirts2%
- Vintage Michigan T-Shirts & Retro MI Tees2%
- ORANDESIGNE1%
michigan shirt demand & seasonality
Weekly Amazon search volume, last 100 weeks — +18.0% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 5.7×
Top michigan shirt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- michigan t shirt23K/yr
- university of michigan t shirt9K/yr
- university of michigan shirt18K/yr
- michigan tshirt9K/yr
- u of m shirt7K/yr
- michigan football shirt10K/yr
- michigan t shirts for men3K/yr
- michigan tshirt men3K/yr
Top michigan shirt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy Large
LOGOVISION$19.624.6★231 rev
LOGOVISION University of Michigan Large Unisex Adult T Shirt Athletic Heather X-Large
LOGOVISION$19.524.6★242 rev
LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy Medium
LOGOVISION$19.584.6★231 rev
UGP Campus Apparel AS03 - Michigan Wolverines Arch Logo T-Shirt - Large - Navy
UGP Campus Apparel$24.404.6★4,121 rev
LOGOVISION University of Michigan Go Blue Lines Unisex Adult T Shirt Navy X-Large
LOGOVISION$19.724.9★19 rev
Newest
by launch date
Michigan - Throwback Design - Classic T-Shirt
Vintage Michigan MI Tees - Retro Michigan T-Shirts$16.454 rev
LOGOVISION University of Michigan Spirit Pennant Design Unisex Adult T Shirt Navy Large
LOGOVISION$19.7714 rev
LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy Large
LOGOVISION$19.62231 rev
LOGOVISION University of Michigan Large Unisex Adult T Shirt Athletic Heather X-Large
LOGOVISION$19.52242 rev
LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy Medium
LOGOVISION$19.58231 rev
Trending
90-day click momentumMichigan - Throwback Design - Classic T-Shirt
Vintage Michigan MI Tees - Retro Michigan T-Shirts$16.454.7★
LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Yellow X-Large
LOGOVISION$19.593.3★
LOGOVISION University of Michigan Go Blue Lines Unisex Adult T Shirt Navy Large
LOGOVISION$19.744.9★
LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy Medium
LOGOVISION$19.584.6★
LOGOVISION University of Michigan Go Blue Lines Unisex Adult T Shirt Navy X-Large
LOGOVISION$19.724.9★
What reviews say buyers love and hate about michigan shirt
What buyers praise and complain about, mined from review topics.What buyers love
“Great fit”
“The colors are bright”
“The quality is very good”
“Feels like a good thick material”
“not worry about a little bit of shrinkage”
“is very comfortable”
“This is a Christmas gift”
“The material feels comfortable and soft, making it great for all-day wear”
“I love the design, too”
“The print quality is solid”
What buyers complain about
“runs a bit large”
“Poor quality screen printing”
“It's fairly thin”
“Apparently quality control of the purchased items before they are shipped to the buyer is weak or nonexistent”
“Digital printing doesnt feel like this”
“Design peels off”
“Super thin material”
“came out maybe a bit above averagely wrinkled”
“Neck stretched out”
“is sure to shrink”
Top return reasons
Common michigan shirt questions
- Is michigan shirt profitable to sell on Amazon United States?
- The niche generates $39K/yr across 34 tracked products. 4 of 24 products launched in the last 360 days are still selling. 90-day search growth is +18.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the michigan shirt niche?
- 6 brands and 6 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in michigan shirt?
- Top complaints mined from reviews: Size-Overall, Print Quality, Thickness. The return rate is 2.9%.
- When does demand for michigan shirt peak?
- Demand peaks in Aug–Sep–Oct–Dec; the busiest month runs 5.7× the quietest.
- What does it cost to enter the michigan shirt niche?
- Listings span $16.04–$31.36; the average listing price is $21.09 (sweet spot $15–$100). The average incumbent carries 583 reviews — the moat a new listing must climb.