Michigan Football
Worth a lookShows a sweet-spot price point ($23.84 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Avg price
Incredible$23.84avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Price range
Great$9.30–$59.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Okay1,613.02avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$118K$118K/yr · 133K searches
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Is michigan football profitable on Amazon?
According to Flapen's Amazon United States niche tracking, michigan football is a $118K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
michigan football market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $95K–$119K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #6,880
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 89%
- Out of stock
- 5.5%
- Avg brand age
- 63 months
- Avg seller age
- 172 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
68
Top-5 brand share
66%
Top 20: 92%
Top-5 click share
29%
Top 20: 63%
Open market
30%
- Northwest30%
- UGP Campus Apparel19%
- LOGOVISION7%
- YouTheFan5%
- LEMOISTARS5%
- TCK4%
michigan football demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 9.3×
Top michigan football search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- u of m gifts17K/yr
- michigan blanket19K/yr
- michigan merch11K/yr
- university of michigan decor7K/yr
- michigan wolverines decor17K/yr
- u of michigan gifts9K/yr
- michigan gifts for men9K/yr
- michigan stuff7K/yr
- university of michigan blanket5K/yr
- michigan wolverines blanket11K/yr
Top michigan football products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Northwest NCAA Michigan Wolverines Micro Raschel Throw Blanket 46 x 60 Inches Halftone Design Soft and Cozy Fan Blanket
Northwest$23.934.6★8,727 rev
UGP Campus Apparel Michigan Wolverines My House is The Big House T-Shirt - X-Large - Sport Grey
UGP Campus Apparel$25.894.7★177 rev
Northwest NCAA Michigan Wolverines Unisex-Adult Fleece Throw Blanket 50 x 60 Painted
Northwest$15.714.6★7,505 rev
Northwest NCAA Michigan Wolverines Raschel Throw Blanket 60 x 80 Basic
Northwest$34.584.7★5,734 rev
Michigan Wolverines 60 x 80 NCAA Officially Licensed Fleece Blanket Oversized Ultra-Soft Bed or Couch Blanket for Dorms TV Nights Tailgating & College Fan Gifts
Northwest$42.794.6★721 rev
Newest
by launch date
LOGOVISION University of Michigan Campus Plaid Spirit Silky Touch Super Soft Throw Blanket 36x58
LOGOVISION$33.6028 rev
Michigan Beanie Hat Winter Knit Men Cuffed Stylish Sport Hats Fashion Women Toque Cap with Pom
LEMOISTARS$14.60299 rev
Michigan Beanie Hat Scarf Set for Men Knit Pompom Beanie Cap Football Fans Fashion Toque Cap Neck Warmer Scarves Winter Gifts for Sport Fans with Stickers
LEMOISTARS$26.9368 rev
TCK Michigan Wolverines Socks Vintage Soft Cotton Sock with Stripes NCAA Licensed | Maize & Blue University of Michigan | College Fan Gameday Apparel for Men & Women | Mens & Womens (Large)
TCK$17.87255 rev
Michigan Wolverines 60 x 80 NCAA Officially Licensed Fleece Blanket Oversized Ultra-Soft Bed or Couch Blanket for Dorms TV Nights Tailgating & College Fan Gifts
Northwest$42.79721 rev
Trending
90-day click momentumUGP Campus Apparel Michigan Wolverines My House is The Big House T-Shirt - X-Large - Sport Grey
UGP Campus Apparel$25.894.7★
UGP Campus Apparel AL03 - Michigan Wolverines Arch Logo Long Sleeve - 2X-Large - Navy
UGP Campus Apparel$29.554.6★
UGP Campus Apparel AS1131 - Michigan Wolverines Football Horizon T-Shirt - X-Large - Navy
UGP Campus Apparel$25.354.6★
Michigan Beanie Hat Winter Knit Men Cuffed Stylish Sport Hats Fashion Women Toque Cap with Pom
LEMOISTARS$14.604.8★
OTM Essentials University of Michigan Faux Leather Phone Wallet Sleeves Sleek Phone Wallet Case Lightweight Accessories for Phones Classic
OTM Essentials$16.084.4★
What reviews say buyers love and hate about michigan football
What buyers praise and complain about, mined from review topics.What buyers love
“The logo is a good quality”
“Great fit”
“Brightly colored and”
“Super soft”
“Good grip”
“Worth the money”
“Exactly as described”
“Made a nice gift”
“Durability is great”
“Cozy”
What buyers complain about
“Apparently quality control of the purchased items before they are shipped to the buyer is weak or nonexistent”
“A little to thin”
“Im a bit larger than I wish at 250 lbs”
“It also gets VERY sweaty. lots of condensation”
“it stopped charging after a week”
“Falling apart straight out of the package”
“I wish I could find this cheaper elsewhere”
“the color fades with washing”
“Poor quality and zero warmth”
“Super thin material”
Top return reasons
Common michigan football questions
- Is michigan football profitable to sell on Amazon United States?
- The niche generates $118K/yr across 65 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the michigan football niche?
- 33 brands and 68 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in michigan football?
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 1.8%.
- When does demand for michigan football peak?
- Demand peaks in Sep–Nov–Dec; the busiest month runs 9.3× the quietest.
- What does it cost to enter the michigan football niche?
- Listings span $9.30–$59.80; the average listing price is $23.84 (sweet spot $15–$100). The average incumbent carries 1,613 reviews — the moat a new listing must climb.