Michigan Coffee Mug
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.74avg listing price — sweet spot $15–$100
Price range
Great$11.82–$30.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great404.6avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$18K$18K/yr · 27K searches
Is michigan coffee mug profitable on Amazon?
According to Flapen's Amazon United States niche tracking, michigan coffee mug is a $18K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
michigan coffee mug market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $21K–$26K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #3,404
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 84%
- Out of stock
- 14.7%
- Avg brand age
- 55 months
- Avg seller age
- 194 days
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
21
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
44%
Top 20: 92%
Open market
18%
- RFSJ INC.33%
- Xplorer Maps13%
- The Memory Company11%
- Primitives by Kathy10%
- Boelter Brands9%
- Logo Brands6%
- Open — no brand owns it (6 brands, 18%)
michigan coffee mug demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.0×
Top michigan coffee mug search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- michigan coffee mug13K/yr
- michigan mug9K/yr
- michigan wolverines coffee mug5K/yr
Top michigan coffee mug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Xplorer Maps Michigan Map Ceramic Mug (16oz) BPA-Free Coffee Cup for Hot & Cold Drinks Perfect for Office Home or Gift
Xplorer Maps$20.014.5★509 rev
Primitives by Kathy 33553 Stoneware Coffee Mug Michigan
Primitives by Kathy$11.824.7★155 rev
RFSJ INC. Michigan Wolverines Ceramic 16oz Sculpted Mug Official Team Logo Coffee Cup Handwash Recommended Includes One Mug
RFSJ INC.$27.844.6★1,781 rev
RFSJ INC. Michigan Wolverines Ceramic 16oz Relief Mug Official 3D Logo Coffee Cup Handwash Recommended Individually Boxed
RFSJ INC.$27.804.8★873 rev
Michigan Wolverines Sculpted Coffee Mug 14oz
Boelter Brands$23.834.8★366 rev
Newest
by launch date
Lotacy Michigan 2D Printed Coffee Mug Cup 11oz Michigan State Gifts Souvenirs With Symbols Collage
Lotacy$11.891 rev
RFSJ Michigan Wolverines Ceramic 20 oz Campus Colors Mug Official Team Logo Coffee Cup Handwash Recommended Includes One Mug
RFSJ INC.$28.2630 rev
Lotacy Michigan Symbols Colorful Coffee Mug 11 oz Michigan Souvenirs And Gifts For Men Women
Lotacy$11.9816 rev
OrnamentallyYou State Travel Landmark Mugs 12 oz Ceramic Coffee Cups U.S. Souvenir Gift for Tourists (Artistic Michigan State Themes and Landmarks Mug)
OrnamentallyYou$14.6625 rev
RFSJ INC. Michigan Wolverines Ceramic Relief (3D) Coffee Mug Official Logo Team Colors 23oz
RFSJ INC.$30.75154 rev
Trending
90-day click momentumLotacy Michigan 2D Printed Coffee Mug Cup 11oz Michigan State Gifts Souvenirs With Symbols Collage
Lotacy$11.895.0★
Logo Brands NCAA Michigan Wolverines 15 oz Stripe Coffee Mug 15 Fluid Ounces | Ceramic | Officially Licensed | Vintage Team Logo | Great Gift
Logo Brands$18.654.6★
Logo Brands NCAA Michigan Wolverines March Madness National Champions 15 oz Ceramic Coffee Mug | 15 Fluid oz | Ceramic | Victory Score Design
Logo Brands$15.744.5★
The Memory Company | Licensed NCAA 15oz Speckle Curved Mug with Logo University of Michigan
The Memory Company$14.630.0★
Xplorer Maps Michigan Map Ceramic Mug (16oz) BPA-Free Coffee Cup for Hot & Cold Drinks Perfect for Office Home or Gift
Xplorer Maps$20.014.5★
What reviews say buyers love and hate about michigan coffee mug
What buyers praise and complain about, mined from review topics.What buyers love
“The size”
“Bold colors”
“Great gift”
“Very good quality”
“keeps it at a very satisfactory temperature”
“Quality and durability great”
“sturdiness”
“Perfect size, the cup is engraved beautifully easy to hold”
“Great grip, large mug, excellent quality”
“value for money”
What buyers complain about
“Total waste of money”
“My only regret is that I did not realize I could not microwave it”
“leaks”
“We could not appreciate the merging of maize and blue, which turned to green. MSU's color”
“its actually quite large”
Top return reasons
Common michigan coffee mug questions
- Is michigan coffee mug profitable to sell on Amazon United States?
- The niche generates $18K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the michigan coffee mug niche?
- 12 brands and 21 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in michigan coffee mug?
- Top complaints mined from reviews: Value For Money, Microwave Safe, Leak-Proof. The return rate is 1.8%.
- When does demand for michigan coffee mug peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.0× the quietest.
- What does it cost to enter the michigan coffee mug niche?
- Listings span $11.82–$30.77; the average listing price is $20.74 (sweet spot $15–$100). The average incumbent carries 405 reviews — the moat a new listing must climb.