Michigan Coffee Mug

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months

27K

Growth, 90 days vs prior 90

-1.4%

Conversion, latest week

3.1%

Market size, estimated

$18Ka year

Peak month

December6.0× the quietest month

Top search term

michigan coffee mug13K searches a year

Listings sell for $20.74 on average, from $11.82 to $30.77. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $20.74 that is $0 to $2K a year per listing.

Average price

$20.74inside the $15 to $100 sweet spot

Price range

$11.82–$30.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.8%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #3,404 within Home & Kitchen. It carries 405 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

88%

Out of stock, average day

14.7%

Average rank

#3,404in Home & Kitchen

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

405per listing

Listings tracked

25

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months