Michigan Beanie
FailDemand is soft, at -74.4% this quarter, so Michigan Beanie is a Fail.
- Flapen Score
- 31 / 100Ranks 7,543 of 8,101 Sports & Outdoors niches · −16 vs the category median of 4731
- Market size
- $15K/yr34K searches / yr
- 90-day growth
- -74.4%search demand this quarter
- Competition
- 63%top-5 click share · 10 brands · 10 sellers
Flapen Score
Michigan Beanie against its category
The dotted line is the Sports & Outdoors average. Past it, Michigan Beanie is stronger. Inside it, weaker.
Market
The Michigan Beanie market on Amazon at a glance
Shoppers on Amazon United States searched for Michigan Beanie 34K times last year and spent an estimated $15K. The top 5 brands take 84% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -74.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -74.4%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $15Ka year
- Peak month
- November6.8× the quietest month
- Top search term
- michigan beanie14K searches a year
02 · Price
A sale here is worth $21.81.
Listings sell for $21.81 on average, from $7.66 to $27.89. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.81 that is $0 to $2K a year per listing.
- Average price
- $21.81inside the $15 to $100 sweet spot
- Price range
- $7.66–$27.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #25,664 within Clothing Accessories. It carries 197 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 81%
- Out of stock, average day
- 10.0%
- Average rank
- #25,664in Clothing Accessories
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 197per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Michigan Beanie products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Michigan Beanie Hat Winter Knit Men Cuffed Stylish Sport Hats Fashion Women Toque Cap with Pom
- Price
- $14.60
- Rating
- 4.8/5
- Reviews
- 299
- Age
- 1y ago

Daxton Vertical USA Cities Cuffed Beanie Winter Knit Hat Skully Cap for Men Women Michigan Navy Gold
- Price
- $19.18
- Rating
- 4.6/5
- Reviews
- 787
- Age
- 4y ago

Michigan Beanie Hat Scarf Set for Men Knit Pompom Beanie Cap Football Fans Fashion Toque Cap Neck Warmer Scarves Winter Gifts for Sport Fans with Stickers
- Price
- $26.93
- Rating
- 4.8/5
- Reviews
- 68
- Age
- 1y ago

UGP Campus Apparel - BN508 - Michigan Wolverines Primary Logo - Sports Team Cuffed Beanie - One Size - Navy
- Price
- $27.89
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 1y ago

Michigan Wolverines NCAA Officially Licensed Pom Beanie Patch Switchback Secondary Color
- Price
- $17.20
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 2y ago
Trending
estimated 90-day click momentum
UGP Campus Apparel - BN508 - Michigan Wolverines Primary Logo - Sports Team Beanie - One Size - Gold
- Price
- $26.82
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 1y ago

Collegiate Cuffed Knit Beanie Hats (US Alpha One Size Michigan Navy)
- Price
- $19.91
- Rating
- 4.8/5
- Reviews
- 51
- Age
- 11mo ago

UGP Campus Apparel - BN508 - Michigan Wolverines Primary Logo - Sports Team Cuffed Beanie - One Size - Navy
- Price
- $27.89
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 1y ago

UGP Campus Apparel - BN508 - Michigan Wolverines Primary Logo - Sports Team Cuffed Beanie - One Size - Gold
- Price
- $27.28
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 1y ago

Michigan Wolverines NCAA Officially Licensed Pom Beanie Patch Switchback Secondary Color
- Price
- $17.20
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 2y ago
Newest
by launch date
3D Embroidered Upside Down City Football Beanie Hat Game Day Gifts for Men Women and Fans Funny Sports Apparel
- Price
- $7.66
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 9mo ago

Collegiate Cuffed Knit Beanie Hats (US Alpha One Size Michigan Navy)
- Price
- $19.91
- Rating
- 4.8/5
- Reviews
- 51
- Age
- 11mo ago

ZOARVEXD Michigan Beanies Football Winter Hat and Neck Gaiter Set for Men & Women Warm Beanie and Neck Warmer Combo Ideal for Winter Gift
- Price
- $20.13
- Rating
- 4.9/5
- Reviews
- 88
- Age
- 1y ago

Michigan Beanie Hat Winter Knit Men Cuffed Stylish Sport Hats Fashion Women Toque Cap with Pom
- Price
- $14.60
- Rating
- 4.8/5
- Reviews
- 299
- Age
- 1y ago

Michigan Beanie Hat Scarf Set for Men Knit Pompom Beanie Cap Football Fans Fashion Toque Cap Neck Warmer Scarves Winter Gifts for Sport Fans with Stickers
- Price
- $26.93
- Rating
- 4.8/5
- Reviews
- 68
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
10
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
11%
- LEMOISTARS32%
- Daxton17%
- ZHATS16%
- UGP Campus Apparel13%
- Underground Printing6%
- Hoiboo5%
- Open — no brand owns it (4 brands, 11%)
Demand
Michigan Beanie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.8×
Search terms
Top Michigan Beanie search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- michigan beanie14K/yr
- michigan wolverines beanie8K/yr
- michigan winter hat8K/yr
- michigan beanie hat4K/yr
Reviews and returns
What reviews say buyers love and hate about Michigan Beanie
We read the reviews and the return reasons for every product selling here.
“it was black”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Michigan Beanie questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









