Michigan Beanie
Skip itSoft demand (-74.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.81avg listing price — sweet spot $15–$100
Review moat
Great196.81avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.66–$27.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$15K$15K/yr · 34K searches
Growth
Bad-74.4%90-day search growth — must beat 0% to launch
Is michigan beanie profitable on Amazon?
According to Flapen's Amazon United States niche tracking, michigan beanie is a $15K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
michigan beanie market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $33K–$44K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #25,664
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 88%
- Out of stock
- 10.0%
- Avg brand age
- 50 months
- Avg seller age
- 167 days
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
10
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
11%
- LEMOISTARS32%
- Daxton17%
- ZHATS16%
- UGP Campus Apparel13%
- Underground Printing6%
- Hoiboo5%
- Open — no brand owns it (4 brands, 11%)
michigan beanie demand & seasonality
Weekly Amazon search volume, last 104 weeks — -74.4% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.8×
Top michigan beanie search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- michigan beanie14K/yr
- michigan wolverines beanie8K/yr
- michigan winter hat8K/yr
- michigan beanie hat4K/yr
Top michigan beanie products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Michigan Beanie Hat Winter Knit Men Cuffed Stylish Sport Hats Fashion Women Toque Cap with Pom
LEMOISTARS$14.604.8★299 rev
Daxton Vertical USA Cities Cuffed Beanie Winter Knit Hat Skully Cap for Men Women Michigan Navy Gold
Daxton$19.184.6★787 rev
Michigan Beanie Hat Scarf Set for Men Knit Pompom Beanie Cap Football Fans Fashion Toque Cap Neck Warmer Scarves Winter Gifts for Sport Fans with Stickers
LEMOISTARS$26.934.8★68 rev
UGP Campus Apparel - BN508 - Michigan Wolverines Primary Logo - Sports Team Cuffed Beanie - One Size - Navy
UGP Campus Apparel$27.894.6★58 rev
Michigan Wolverines NCAA Officially Licensed Pom Beanie Patch Switchback Secondary Color
ZHATS$17.204.4★4 rev
Newest
by launch date
3D Embroidered Upside Down City Football Beanie Hat Game Day Gifts for Men Women and Fans Funny Sports Apparel
Generic$7.6613 rev
Collegiate Cuffed Knit Beanie Hats (US Alpha One Size Michigan Navy)
Pro Sport Brand$19.9151 rev
ZOARVEXD Michigan Beanies Football Winter Hat and Neck Gaiter Set for Men & Women Warm Beanie and Neck Warmer Combo Ideal for Winter Gift
ZOARVEXD$20.1388 rev
Michigan Beanie Hat Winter Knit Men Cuffed Stylish Sport Hats Fashion Women Toque Cap with Pom
LEMOISTARS$14.60299 rev
Michigan Beanie Hat Scarf Set for Men Knit Pompom Beanie Cap Football Fans Fashion Toque Cap Neck Warmer Scarves Winter Gifts for Sport Fans with Stickers
LEMOISTARS$26.9368 rev
Trending
90-day click momentum
UGP Campus Apparel - BN508 - Michigan Wolverines Primary Logo - Sports Team Beanie - One Size - Gold
Underground Printing$26.824.4★
Collegiate Cuffed Knit Beanie Hats (US Alpha One Size Michigan Navy)
Pro Sport Brand$19.914.8★
UGP Campus Apparel - BN508 - Michigan Wolverines Primary Logo - Sports Team Cuffed Beanie - One Size - Navy
UGP Campus Apparel$27.894.6★
UGP Campus Apparel - BN508 - Michigan Wolverines Primary Logo - Sports Team Cuffed Beanie - One Size - Gold
Underground Printing$27.284.6★
Michigan Wolverines NCAA Officially Licensed Pom Beanie Patch Switchback Secondary Color
ZHATS$17.204.4★
What reviews say buyers love and hate about michigan beanie
What buyers praise and complain about, mined from review topics.What buyers love
“Exactly what he wanted”
“Super soft son absolutely loves it”
“Bought for my husband and he absolutely loves the fit and style”
“Made very nice”
“comfy, stretchy & double layered for warmth”
“Brightly colored and”
“stretchy”
What buyers complain about
“it was black”
“bad quality”
Top return reasons
Common michigan beanie questions
- Is michigan beanie profitable to sell on Amazon United States?
- The niche generates $15K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -74.4%. Flapen's verdict: Skip it (31/100).
- How competitive is the michigan beanie niche?
- 10 brands and 10 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in michigan beanie?
- Top complaints mined from reviews: Color, Quality-Overall. The return rate is 3.5%.
- When does demand for michigan beanie peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 6.8× the quietest.
- What does it cost to enter the michigan beanie niche?
- Listings span $7.66–$27.89; the average listing price is $21.81 (sweet spot $15–$100). The average incumbent carries 197 reviews — the moat a new listing must climb.