Michael Jordan Cards
Skip itPrices mostly outside the sweet spot ($8.80–$755.89) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great179.48avg incumbent reviews — the moat a new listing must climb
Avg price
Great$70.03avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$193K$193K/yr · 160K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Price range
Bad$8.80–$755.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Is michael jordan cards profitable on Amazon?
According to Flapen's Amazon United States niche tracking, michael jordan cards is a $193K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jun. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
michael jordan cards market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $175K–$210K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #244
- Page quality
- 0%
- Prime
- 13%
- Sponsored
- 61%
- Out of stock
- 3.6%
- Avg brand age
- 55 months
- Avg seller age
- 168 days
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
23
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
53%
Top 20: 96%
Open market
18%
- WCG47%
- Topps12%
- Kruk Cards Buying and Selling Since 19878%
- Hoops5%
- Fleer Ultra5%
- Generic4%
michael jordan cards demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.8×
Top michael jordan cards search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- michael jordan cards82K/yr
- michael jordan card22K/yr
- michael jordan rookie card19K/yr
- michael jordan basketball cards12K/yr
- 1986 fleer basketball cards11K/yr
- michael jordan psa 106K/yr
- michael jordan baseball cards6K/yr
- michael jordan basketball card4K/yr
Top michael jordan cards products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
1998 Michael Jordan Fleer 86 Rookie Overstamp Signature Series 23KT Gold Card Prism Holo Refractor - Graded Gem-Mint 10
WCG$19.944.6★414 rev
Michael Jordan MJ (5) Assorted Basketball Cards Bundle - Chicago Bulls Trading Cards - MVP # 23
Topps$31.214.7★270 rev
Michael Jordan Original 1996-97 Fleer Decade of Excellence 10th Anniversay Rookie Card #4 - Graded GEM Mint 10
WCG$42.054.6★34 rev
1998 Michael Jordan Fleer 86 Rookie Gold Card R/W/B RED PRIZM Holo Refractor Signature Series - Graded Gem Mint 10
WCG$19.494.7★66 rev
Kobe Bryant Gold & Michael Jordan Decade Fleer Rookie Cards Set - Gem-Mint 10 Condition (Set of 2)
WCG$47.144.6★140 rev
Newest
by launch date
Michael Jordan PSA 10 Graded Basketball Card Mystery Pack
HOFSM.COM Hall of Fame Sports Memorabilia$249.902 rev
HOFSM.COM Hall of Fame Sports Memorabilia - Graded 1996 Fleer Ultra Michael Jordan #U4 Decade of Excellence Rookie Reprint Basketball Card PSA 10 Gem Mint
HOFSM.COM Hall of Fame Sports Memorabilia$755.891 rev
1996-97 Michael Jordan SKYBOX EX-2000 Credentials Gold Card Holographic Prism Refractor Signature Series- Graded Gem Mint 10
WCG$18.2744 rev
1998 Michael Jordan Fleer 86 Rookie Overstamp Signature Series 23KT Gold Card Prism Holo Refractor - Graded Gem-Mint 10
WCG$19.94414 rev
1998 Michael Jordan Fleer 86 Rookie Gold Card R/W/B RED PRIZM Holo Refractor Signature Series - Graded Gem Mint 10
WCG$19.4966 rev
Trending
90-day click momentum
Basketball Cards Hot Pack - 15 Cards - 5 Rookies - Look for Autos
Generic$10.683.9★
HOFSM.COM Hall of Fame Sports Memorabilia - Graded 1996 Fleer Ultra Michael Jordan #U4 Decade of Excellence Rookie Reprint Basketball Card PSA 10 Gem Mint
HOFSM.COM Hall of Fame Sports Memorabilia$755.895.0★
1992-93 Fleer Ultra #216 Michael Jordan Basketball Card - Top 20 Jammer
Fleer Ultra$9.804.8★
1990 Fleer Michael Jordan #26 PSA 9 Graded (Cert #44420962) | NBA Basketball Card
Powers Sports Memorabilia$90.364.6★
DREAM LOT OF OLD UNOPENED BASKETBALL CARDS IN PACKS 60 Cards in Packs from the Late 80s and Early 90s
Kruk Cards Buying and Selling Since 1987$24.134.0★
What reviews say buyers love and hate about michael jordan cards
What buyers praise and complain about, mined from review topics.What buyers love
“Great Sports Collectibles”
“great value”
“The card quality is good”
“Got exactly what I paid for”
“Loved gift”
“these guys are solid”
“Great hobby”
“this was a nice sized set”
What buyers complain about
“False Advertisement, Buyers Beware”
“Not worth it”
“Junk wax”
“the glue didnt hold well when it was packaged or repackaged”
Top return reasons
Common michael jordan cards questions
- Is michael jordan cards profitable to sell on Amazon United States?
- The niche generates $193K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the michael jordan cards niche?
- 13 brands and 23 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in michael jordan cards?
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Quality-Overall. The return rate is 0.3%.
- When does demand for michael jordan cards peak?
- Demand peaks in Jun; the busiest month runs 1.8× the quietest.
- What does it cost to enter the michael jordan cards niche?
- Listings span $8.80–$755.89; the average listing price is $70.03 (sweet spot $15–$100). The average incumbent carries 179 reviews — the moat a new listing must climb.