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Miami University Ohio Apparel

Skip it

A small market ($53K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 23Conversion 30Competition 40Returns 63Price range 88Avg price 95Brand share 21Review moat 46Quality gap 27

Avg price

Incredible$24.61

avg listing price — sweet spot $15–$100

Price range

Great$10.26–$64.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Okay1,924.48

avg incumbent reviews — the moat a new listing must climb

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad$53K

$53K/yr · 90K searches

Is miami university ohio apparel profitable on Amazon?

According to Flapen's Amazon United States niche tracking, miami university ohio apparel is a $53K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 37/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

miami university ohio apparel market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$49K–$62K
units × avg price
Conversion rate
2.4%
Avg BSR
#2,104
Page quality
0%
Prime
92%
Sponsored
88%
Out of stock
22.3%
Avg brand age
41 months
Avg seller age
200 days

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

9

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

61%

Top 20: 94%

Open market

6%

  • Miami University37%
  • Barnesmith20%
  • CornBorn15%
  • LOGOVISION15%
  • Desert Cactus5%
  • Fan Frenzy Gifts2%
  • Open — no brand owns it (4 brands, 6%)

miami university ohio apparel demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Dec · busiest ÷ quietest = 3.7×

Top miami university ohio apparel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • miami university ohio merch16K/yr
  • miami university ohio apparel24K/yr
  • miami of ohio merch5K/yr
  • miami university ohio9K/yr
  • miami of ohio6K/yr
  • miami of ohio apparel8K/yr
  • miami ohio shirt4K/yr
  • miami ohio merch6K/yr
  • miami ohio7K/yr
  • miami university shirt4K/yr
All search terms

Top miami university ohio apparel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$11K30%$16K40%$21K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about miami university ohio apparel

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall100%

“Great fit”

What buyers complain about

Size-Overall50%

“The sizing is small”

Quality-Overall50%

“Poor quality”

Top return reasons

Size-Overall61%
Color6%
Sleeve Fit6%
Print Quality6%
Quality-Overall6%
Material Quality4%
Hard Feel4%
Chest Fit2%
Stitch/Finish/Polish2%
Length2%

Common miami university ohio apparel questions

Is miami university ohio apparel profitable to sell on Amazon United States?
The niche generates $53K/yr across 25 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Skip it (37/100).
How competitive is the miami university ohio apparel niche?
10 brands and 9 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in miami university ohio apparel?
Top complaints mined from reviews: Size-Overall, Quality-Overall. The return rate is 2.5%.
When does demand for miami university ohio apparel peak?
Demand peaks in Apr–May–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the miami university ohio apparel niche?
Listings span $10.26–$64.75; the average listing price is $24.61 (sweet spot $15–$100). The average incumbent carries 1,924 reviews — the moat a new listing must climb.