Miami Heat
Skip itSoft demand (-43.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.08avg listing price — sweet spot $15–$100
Price range
Great$7.85–$113.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,653.07avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Okay$107K$107K/yr · 303K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-43.9%90-day search growth — must beat 0% to launch
Is miami heat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, miami heat is a $107K/yr Amazon United States market (303K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
miami heat market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $105K–$140K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #1,314
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 75%
- Out of stock
- 12.3%
- Avg brand age
- 45 months
- Avg seller age
- 148 days
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
30
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
55%
Top 20: 89%
Open market
10%
- Mitchell & Ness26%
- WILSON23%
- Ultra Game18%
- GAP10%
- GAME 79%
- Northwest3%
- Open — no brand owns it (6 brands, 10%)
miami heat demand & seasonality
Weekly Amazon search volume, last 104 weeks — -43.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.9×
Top miami heat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- miami heat162K/yr
- miami heat jersey54K/yr
- miami heat t shirt28K/yr
- miami heat merch24K/yr
- miami heat shirt20K/yr
- miami heat jersey men10K/yr
- miami heat basketball5K/yr
Top miami heat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WILSON NBA Team Retro Mini Basketball - Miami Heat
WILSON$14.474.7★1,995 rev
Mitchell & Ness NBA Swingman Road Jersey Heat 05 Shaquille ONeal Black MD
Mitchell & Ness$113.904.3★7 rev
Ultra Game Mens NBA Official Super Soft Sleeveless Tank Top Muscle T-Shirt Miami Heat Black 23 Small
Ultra Game$27.884.7★544 rev
Mitchell & Ness NBA Miami Heat Shaquille ONeal 2005 Swingman Jersey 2XL
Mitchell & Ness$97.975.0★5 rev
GAP Mens NBA Logo Heavyweight Hoodie MIAMI HEAT Large
GAP$43.624.8★47 rev
Newest
by launch date
Game 7 x NBA Officially Licensed Mens Graphic Short Sleeve Lightweight Crew Neck Cotton T-Shirt Miami Heat M Red
GAME 7$10.31478 rev
Game 7 x NBA Officially Licensed Mens Casual Jogger Fleece Sweatpants with Pockets Miami Heat XL Black
GAME 7$12.63160 rev
Game 7 x NBA Officially Licensed Mens Graphic Short Sleeve Lightweight Crew Neck Cotton T-Shirt Miami Heat L Red
GAME 7$13.59478 rev
Game 7 x NBA Officially Licensed Mens Graphic Short Sleeve Lightweight Crew Neck Cotton T-Shirt Miami Heat M White
GAME 7$16.79478 rev
Game 7 x NBA Officially Licensed Mens Short Sleeve Oversized Heavyweight Crew Neck Cotton Patch T-Shirt Miami Heat M Off-White
GAME 7$7.8565 rev
Trending
90-day click momentum
Danny D Mens Shirts Numeric Graphic V-Neck Short Sleeve Mens & Women T-Shirts Jerseys Top Lightweight Knitted Sweater for Many Colors (US Alpha Large Regular Regular Yellow)
Danny D$23.114.2★
Mitchell & Ness NBA Miami Heat Shaquille ONeal 2005 Swingman Jersey 2XL
Mitchell & Ness$97.975.0★
Shaquille ONeal Miami Heat 2005-06 Mens Swingman Jersey (as1 Alpha 4X_l Regular Regular) Black
Mitchell & Ness$93.984.1★
Game 7 x NBA Officially Licensed Mens Casual Jogger Fleece Sweatpants with Pockets Miami Heat XL Black
GAME 7$12.634.7★
GAP Mens NBA Icon Denim Jacket MIAMI HEAT Large
GAP$57.404.4★
What reviews say buyers love and hate about miami heat
What buyers praise and complain about, mined from review topics.Top return reasons
Common miami heat questions
- Is miami heat profitable to sell on Amazon United States?
- The niche generates $107K/yr across 28 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -43.9%. Flapen's verdict: Skip it (32/100).
- How competitive is the miami heat niche?
- 12 brands and 30 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 87% of demand.
- When does demand for miami heat peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.9× the quietest.
- What does it cost to enter the miami heat niche?
- Listings span $7.85–$113.90; the average listing price is $35.08 (sweet spot $15–$100). The average incumbent carries 1,653 reviews — the moat a new listing must climb.