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Miami Heat

Fail

Demand is soft, at -43.9% this quarter, so Miami Heat is a Fail.

Flapen Score
32
32 / 100
Ranks 7,441 of 8,101 Sports & Outdoors niches · −15 vs the category median of 47
Market size
$107K/yr303K searches / yr
90-day growth
-43.9%search demand this quarter
Competition
55%top-5 click share · 12 brands · 30 sellers

Flapen Score

Miami Heat against its category

The dotted line is the Sports & Outdoors average. Past it, Miami Heat is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miami Heat market on Amazon at a glance

Shoppers on Amazon United States searched for Miami Heat 303K times last year and spent an estimated $107K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
-43.9%
Conversion, latest week
1.0%
Market size, estimated
$107Ka year
Peak month
December7.9× the quietest month
Top search term
miami heat162K searches a year

02 · Price

A sale here is worth $35.08.

Listings sell for $35.08 on average, from $7.85 to $113.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $35.08 that is $0 to $4K a year per listing.

Average price
$35.08inside the $15 to $100 sweet spot
Price range
$7.85–$113.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #1,314 within Jerseys. It carries 1,653 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
82%
Out of stock, average day
12.3%
Average rank
#1,314in Jerseys
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,653per listing
Listings tracked
28

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Miami Heat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

30

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

55%

Top 20: 89%

Open market

10%

  • Brand 126%
  • Brand 223%
  • Brand 318%
  • Brand 410%
  • Brand 59%
  • Brand 63%
  • Open — no brand owns it (6 brands, 10%)

Demand

Miami Heat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Miami Heat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miami heat162K/yr
  • miami heat jersey54K/yr
  • miami heat t shirt28K/yr
  • miami heat merch24K/yr
  • miami heat shirt20K/yr
  • miami heat jersey men10K/yr
  • miami heat basketball5K/yr

Reviews and returns

What reviews say buyers love and hate about Miami Heat

We read the reviews and the return reasons for every product selling here.

4.8%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Miami Heat questions

Answered from the same tracked data.