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Miami Dolphins Shirts for Men

Fail

Buyers convert on only 1.0% of searches, so Miami Dolphins Shirts for Men is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$59K/yr246K searches / yr
90-day growth
+16.9%search demand this quarter
Competition
35%top-5 click share · 10 brands · 11 sellers

Flapen Score

Miami Dolphins Shirts for Men against its category

The dotted line is the Sports & Outdoors average. Past it, Miami Dolphins Shirts for Men is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miami Dolphins Shirts for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Miami Dolphins Shirts for Men 246K times last year and spent an estimated $59K. The top 5 brands take 86% of clicks. Demand peaks in Aug–Sep–Oct–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
+16.9%
Conversion, latest week
1.0%
Market size, estimated
$59Ka year
Peak month
September16.2× the quietest month
Top search term
miami dolphins shirt157K searches a year

02 · Price

A sale here is worth $24.87.

Listings sell for $24.87 on average, from $14.13 to $47.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $24.87 that is $0 to $2K a year per listing.

Average price
$24.87inside the $15 to $100 sweet spot
Price range
$14.13–$47.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #1,169 within T-Shirts. It carries 2,052 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
91%
Out of stock, average day
20.9%
Average rank
#1,169in T-Shirts
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,052per listing
Listings tracked
47

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Miami Dolphins Shirts for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

10 falling

Sellers

11

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

35%

Top 20: 77%

Open market

8%

  • Brand 135%
  • Brand 223%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (4 brands, 8%)

Demand

Miami Dolphins Shirts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 16.2×

Search terms

Top Miami Dolphins Shirts for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miami dolphins shirt157K/yr
  • miami dolphins t shirt10K/yr
  • mens miami dolphins shirt8K/yr
  • dolphins shirt23K/yr
  • dolphins t shirt6K/yr
  • miami dolphins shirts for men13K/yr
  • miami dolphins shirts7K/yr
  • miami dolphin shirt4K/yr
  • miami dolphins shirt men5K/yr
  • miami dolphins tshirt5K/yr

Reviews and returns

What reviews say buyers love and hate about Miami Dolphins Shirts for Men

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Size-Overall”
7.1%of orders come back
“Fits just right”
A buyer, on “Size-Overall”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Miami Dolphins Shirts for Men questions

Answered from the same tracked data.