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Miami Dolphins Kids

Fail

Demand is soft, at -45.7% this quarter, so Miami Dolphins Kids is a Fail.

Flapen Score
36
36 / 100
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Market size
$34K/yr104K searches / yr
90-day growth
-45.7%search demand this quarter
Competition
31%top-5 click share · 14 brands · 23 sellers

Flapen Score

Miami Dolphins Kids against its category

The dotted line is the Sports & Outdoors average. Past it, Miami Dolphins Kids is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miami Dolphins Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Miami Dolphins Kids 104K times last year and spent an estimated $34K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-45.7%
Conversion, latest week
1.3%
Market size, estimated
$34Ka year
Peak month
December16.4× the quietest month
Top search term
miami dolphins kids31K searches a year

02 · Price

A sale here is worth $24.78.

Listings sell for $24.78 on average, from $5.57 to $69.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $24.78 that is $0 to $2K a year per listing.

Average price
$24.78inside the $15 to $100 sweet spot
Price range
$5.57–$69.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #587 within T-Shirts. It carries 1,335 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
85%
Out of stock, average day
18.1%
Average rank
#587in T-Shirts
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,335per listing
Listings tracked
53

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Miami Dolphins Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

14 falling

Sellers

23

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

31%

Top 20: 75%

Open market

6%

  • Brand 145%
  • Brand 216%
  • Brand 311%
  • Brand 411%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (8 brands, 6%)

Demand

Miami Dolphins Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 16.4×

Search terms

Top Miami Dolphins Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miami dolphins kids31K/yr
  • miami dolphins football18K/yr
  • miami dolphins youth8K/yr
  • miami dolphins kids shirt5K/yr
  • dolphins jersey kids7K/yr
  • miami dolphins kids jersey6K/yr
  • miami dolphins jersey kids5K/yr
  • kids miami dolphins shirt6K/yr
  • miami dolphins shirt kids6K/yr
  • miami football4K/yr

Reviews and returns

What reviews say buyers love and hate about Miami Dolphins Kids

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Durability”
3.9%of orders come back
“is not durable”
A buyer, on “Durability”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Miami Dolphins Kids questions

Answered from the same tracked data.