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Miami Dolphins Hat

Fail

Shoppers spend an estimated $78K a year here, so Miami Dolphins Hat is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$78K/yr177K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
39%top-5 click share · 17 brands · 22 sellers

Flapen Score

Miami Dolphins Hat against its category

The dotted line is the Sports & Outdoors average. Past it, Miami Dolphins Hat is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miami Dolphins Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Miami Dolphins Hat 177K times last year and spent an estimated $78K. The top 5 brands take 80% of clicks. Demand peaks in Aug–Sep–Oct–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
1.8%
Market size, estimated
$78Ka year
Peak month
December6.6× the quietest month
Top search term
miami dolphins hat117K searches a year

02 · Price

A sale here is worth $24.47.

Listings sell for $24.47 on average, from $10.32 to $39.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $24.47 that is $0 to $2K a year per listing.

Average price
$24.47inside the $15 to $100 sweet spot
Price range
$10.32–$39.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 24.1% of listings are out of stock. The average listing ranks #2,984 within Clothing Accessories. It carries 1,497 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
86%
Out of stock, average day
24.1%
Average rank
#2,984in Clothing Accessories
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,497per listing
Listings tracked
44

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Miami Dolphins Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

17 rising

Sellers

22

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

15%

  • Brand 154%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (11 brands, 15%)

Demand

Miami Dolphins Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Miami Dolphins Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miami dolphins hat117K/yr
  • dolphins hat27K/yr
  • dolphin hat10K/yr
  • miami dolphins hats for men12K/yr
  • miami dolphins hats7K/yr
  • miami dolphin hat4K/yr

Reviews and returns

What reviews say buyers love and hate about Miami Dolphins Hat

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Wrinkles”
4.9%of orders come back
“Came all wrinkled”
A buyer, on “Wrinkles”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Miami Dolphins Hat questions

Answered from the same tracked data.