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Miami Dolphins

Maybe

Products sell for $24.53 on average, inside the sweet spot. But the products selling today already average 4.7★, so Miami Dolphins is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 8,101 Sports & Outdoors niches · +8 vs the category median of 47
Market size
$541K/yr1.3M searches / yr
90-day growth
+9.8%search demand this quarter
Competition
39%top-5 click share · 20 brands · 18 sellers

Flapen Score

Miami Dolphins against its category

The dotted line is the Sports & Outdoors average. Past it, Miami Dolphins is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miami Dolphins market on Amazon at a glance

Shoppers on Amazon United States searched for Miami Dolphins 1.3M times last year and spent an estimated $541K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $541K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
1.7%
Market size, estimated
$541Ka year
Peak month
December16.2× the quietest month
Top search term
miami dolphins643K searches a year

02 · Price

A sale here is worth $24.53.

Listings sell for $24.53 on average, from $5.57 to $47.16. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $24.53 that is $2K to $6K a year per listing.

Average price
$24.53inside the $15 to $100 sweet spot
Price range
$5.57–$47.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #1,051 within Home & Kitchen. It carries 4,854 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
98%
Out of stock, average day
13.9%
Average rank
#1,051in Home & Kitchen
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
4,854per listing
Listings tracked
47

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Miami Dolphins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

18

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

39%

Top 20: 70%

Open market

37%

  • Brand 118%
  • Brand 212%
  • Brand 39%
  • Brand 49%
  • Brand 59%
  • Brand 67%

Demand

Miami Dolphins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 16.2×

Search terms

Top Miami Dolphins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miami dolphins643K/yr
  • miami dolphins merch196K/yr
  • miami dolphins shirt157K/yr
  • miami dolphins gifts for men37K/yr
  • miami dolphins gifts40K/yr
  • dolphins merch61K/yr
  • miami dolphin18K/yr
  • miami dolphins accessories11K/yr
  • dolphins football21K/yr
  • miami dolphins decor11K/yr

Reviews and returns

What reviews say buyers love and hate about Miami Dolphins

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Inflation/Deflation”
2.2%of orders come back
“after a couple of months I had to buy a new one as it didnt keep inflated”
A buyer, on “Inflation/Deflation”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Miami Dolphins questions

Answered from the same tracked data.