Metal Cooler

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +137.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $216K a year.

Searches, last 12 months

186K

Growth, 90 days vs prior 90

+137.0%

Conversion, latest week

0.9%

Market size, estimated

$216Ka year

Peak month

June4.5× the quietest month

Top search term

100 qt cooler29K searches a year

Listings sell for $122.11 on average, from $67.63 to $248.21. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $122.11 that is $12K to $31K a year per listing.

Average price

$122.11above the $15 to $100 sweet spot

Price range

$67.63–$248.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$12K–$31K

Returns

3.5%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #130 within Camp Kitchen. It carries 3,442 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

93%

Out of stock, average day

3.2%

Average rank

#130in Camp Kitchen

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

3,442per listing

Listings tracked

27

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months