Messi Toy

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +76.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

120K

Growth, 90 days vs prior 90

+76.7%

Conversion, latest week

1.8%

Market size, estimated

$66Ka year

Peak month

December4.6× the quietest month

Top search term

messi funko pop55K searches a year

Listings sell for $30.81 on average, from $14.41 to $107.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $30.81 that is $8K to $15K a year per listing.

Average price

$30.81inside the $15 to $100 sweet spot

Price range

$14.41–$107.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$8K–$15K

Returns

0.8%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #73 within Toys & Game Room. It carries 222 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

93%

Out of stock, average day

13.3%

Average rank

#73in Toys & Game Room

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

222per listing

Listings tracked

14

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

20 months