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Messi Action Figure

Maybe

An estimated 0.4% of orders come back. But the products selling today already average 4.7★, so Messi Action Figure is a Maybe.

Filters Trending
Flapen Score
59
59 / 100
Top 12% of 8,101 Sports & Outdoors niches · +12 vs the category median of 47
Market size
$211K/yr308K searches / yr
90-day growth
+123.2%search demand this quarter
Competition
59%top-5 click share · 13 brands · 145 sellers

Flapen Score

Messi Action Figure against its category

The dotted line is the Sports & Outdoors average. Past it, Messi Action Figure is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Messi Action Figure market on Amazon at a glance

Shoppers on Amazon United States searched for Messi Action Figure 308K times last year and spent an estimated $211K. The top 5 brands take 82% of clicks. Demand peaks in Jun–Jul–Sep–Oct–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 308K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +123.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.

Searches, last 12 months
308K
Growth, 90 days vs prior 90
+123.2%
Conversion, latest week
2.0%
Market size, estimated
$211Ka year
Peak month
July6.4× the quietest month
Top search term
soccer action figures28K searches a year

02 · Price

A sale here is worth $34.15.

Listings sell for $34.15 on average, from $14.99 to $107.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $34.15 that is $9K to $17K a year per listing.

Average price
$34.15inside the $15 to $100 sweet spot
Price range
$14.99–$107.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$9K–$17K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #358 within Toys & Game Room. It carries 179 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#358in Toys & Game Room
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
179per listing
Listings tracked
22

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
22 months

Products

Top Messi Action Figure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

145

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

14%

  • Brand 156%
  • Brand 29%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 14%)

Demand

Messi Action Figure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Messi Action Figure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soccer action figures28K/yr
  • ronaldo toys26K/yr
  • messi toys25K/yr
  • ronaldo toy27K/yr
  • ronaldo action figure27K/yr
  • messi action figure21K/yr
  • messi plush14K/yr
  • soccer figures18K/yr
  • messi toy18K/yr
  • messi figure14K/yr

Reviews and returns

What reviews say buyers love and hate about Messi Action Figure

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Value For Money”
0.4%of orders come back
“Is it a little pricey”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Messi Action Figure questions

Answered from the same tracked data.