mens yoga mat
Skip itA deep review moat (17,652 avg reviews) — this niche doesn't clear our bar today.
Avg price
Incredible$34.04avg listing price — sweet spot $15–$100
Price range
Incredible$17.36–$49.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 6% kills the launch gate
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$187K$187K/yr · 117K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Review moat
Bad17,652.13avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, mens yoga mat is a $187K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
mens yoga mat market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $170K–$204K
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 4.7%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
18
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
14%
- Amazon Basics28%
- Retrospec20%
- CAMBIVO14%
- gogoKIWI12%
- Gaiam8%
- Gruper4%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -11.1% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×
Top mens yoga mat search terms
- mens yoga mat40K/yr
- yoga mat for men37K/yr
- yoga mat men22K/yr
- men yoga mat6K/yr
- thick yoga mat for men3K/yr
- yoga mats for men4K/yr
- yoga mat mens3K/yr
- yoga matts for men958/yr
Top mens yoga mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness 74 x 24 Black
Amazon Basics$20.684.6★69,529 rev
CAMBIVO Extra Long Wide Yoga Mat 84x30x6mm PVC Non-Slip Exercise Mat for Men Women Tall People Large Workout Mat for Yoga Pilates Home Gym Fitness Thick Floor Mat for Barefoot Stretching
CAMBIVO$39.274.6★3,250 rev
Gogokiwi Extra Wide Yoga Mat for Men Women (72L x 36W x 1/4 Thick) Non Slip Fitness & Exercise Mat with Alignment Marks for Yoga Pilates Floor Workouts
gogoKIWI$48.174.6★733 rev
Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Black 72L X 24W X 2/5 Inch Thick
Gaiam$23.154.6★46,174 rev
Retrospec Solana Yoga Mat 1 Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga Pilates Stretching Floor & Fitness Workouts - Black
Retrospec$38.944.5★14,599 rev
Newest
by launch dateGaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Black 72L X 24W X 2/5 Inch Thick
Gaiam$23.1546,174 rev
KEEP Extra Thick NBR Yoga Mat for Women & Men 10mm Thick 72x24 Large Exercise Mat with Non-Slip Workout Mat for Yoga Pilates Stretching Meditation Wide & Cushioned Fitness Mat Black
KEEP$21.0981 rev
Large Exercise Mat Extra Thick 10mm Workout Mat (72x32) Non-Slip TPE Yoga Mat for Women & Men Pilates HIIT Fitness & Home Gym Mat Includes Free Carry Bag (Dark Grey)
Karma Fitness$49.78531 rev
Gogokiwi Extra Wide Yoga Mat for Men Women (72L x 36W) Non Slip Fitness & Exercise Mat with Alignment Marks for Yoga Pilates Floor Workouts (Olive Green Standard (1/4 inch Thick))
gogoKIWI$49.51733 rev
Fitvids 1/2-Inch Thick High Density Foam Exercise Yoga Mat with Carrying Strap For Cushioning The Body Against Hard Floors Jasper Green
Fitvids$20.0294,195 rev
Trending
90-day click momentumLarge Exercise Mat Extra Thick 10mm Workout Mat (72x32) Non-Slip TPE Yoga Mat for Women & Men Pilates HIIT Fitness & Home Gym Mat Includes Free Carry Bag (Dark Grey)
Karma Fitness$49.784.6★
KEEP Extra Thick NBR Yoga Mat for Women & Men 10mm Thick 72x24 Large Exercise Mat with Non-Slip Workout Mat for Yoga Pilates Stretching Meditation Wide & Cushioned Fitness Mat Black
KEEP$21.094.4★
Gogokiwi Extra Wide Yoga Mat for Men Women (72L x 36W) Non Slip Fitness & Exercise Mat with Alignment Marks for Yoga Pilates Floor Workouts (Olive Green Standard (1/4 inch Thick))
gogoKIWI$49.514.6★
Extra Long & Wide Thick Yoga Mat for Tall Men & Women 84 x 32 x 7mm Oversized Yoga Mat Double-Sided Non Slip Pro TPE Yoga Mats with Strap
MRZZATA$43.504.5★
Retrospec Solana Yoga Mat 1 Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga Pilates Stretching Floor & Fitness Workouts - Ocean Blue
Retrospec$38.664.5★
What buyers say about mens yoga mat
What buyers praise and complain about, mined from review topics.What buyers love
“It is comfortable”
“Nice thick mat”
“Good Quality”
“This is a great exercise mat”
“provides a good amount of cushion”
“Great value for the price”
“Amazing grip”
“Its soft”
“Well made and durable”
“The material feels premium”
What buyers complain about
“No grip”
“Not as thick as I'd thought”
“Missing strap”
“Chemical smell”
“Overall a cheaply made product”
“does not last”
“This thing is huge”
“stretchy”
“it cannot be used for any exercise purposes”
“When rolled out doesnt stay flat”
Top return reasons
Common questions
- Is mens yoga mat profitable to sell on Amazon United States?
- The niche generates $187K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the mens yoga mat niche?
- 12 brands and 18 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in mens yoga mat?
- Top complaints mined from reviews: Grip, Thickness, Strap/String Quality. The return rate is 2.6%.
- When does demand for mens yoga mat peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the mens yoga mat niche?
- Listings span $17.36–$49.78; the average listing price is $34.04 (sweet spot $15–$100). The average incumbent carries 17,652 reviews — the moat a new listing must climb.