Mens Fitness
FailShoppers spend an estimated $17K a year here, so Mens Fitness is a Fail.
- Flapen Score
- 31 / 100Ranks 7,543 of 8,101 Sports & Outdoors niches · −16 vs the category median of 4731
- Market size
- $17K/yr126K searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 64%top-5 click share · 13 brands · 24 sellers
Flapen Score
Mens Fitness against its category
The dotted line is the Sports & Outdoors average. Past it, Mens Fitness is stronger. Inside it, weaker.
Market
The Mens Fitness market on Amazon at a glance
Shoppers on Amazon United States searched for Mens Fitness 126K times last year and spent an estimated $17K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $17Ka year
- Peak month
- December4.9× the quietest month
- Top search term
- mens fitness54K searches a year
02 · Price
A sale here is worth $27.91.
Listings sell for $27.91 on average, from $9.41 to $53.70. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $27.91 that is $0 to $3K a year per listing.
- Average price
- $27.91inside the $15 to $100 sweet spot
- Price range
- $9.41–$53.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #10 within Accessories. It carries 11,804 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #10in Accessories
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 11,804per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Mens Fitness products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
24
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
16%
- Brand 142%
- Brand 218%
- Brand 310%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (7 brands, 16%)
Demand
Mens Fitness search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
Search terms
Top Mens Fitness search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mens fitness54K/yr
- fitness men12K/yr
- work out men13K/yr
- fitness for men12K/yr
- men fitness10K/yr
- mens work out9K/yr
- work out for men9K/yr
- mens exercise8K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Fitness
We read the reviews and the return reasons for every product selling here.
“Not a good fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Fitness questions
Answered from the same tracked data.









