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Meditation Mat

Fail

Buyers convert on only 1.2% of searches, so Meditation Mat is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$142K/yr269K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
39%top-5 click share · 26 brands · 30 sellers

Flapen Score

Meditation Mat against its category

The dotted line is the Sports & Outdoors average. Past it, Meditation Mat is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Meditation Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Meditation Mat 269K times last year and spent an estimated $142K. The top 5 brands take 64% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
1.2%
Market size, estimated
$142Ka year
Top search term
meditation mat77K searches a year

02 · Price

A sale here is worth $44.29.

Listings sell for $44.29 on average, from $9.87 to $146.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $44.29 that is $0 to $4K a year per listing.

Average price
$44.29inside the $15 to $100 sweet spot
Price range
$9.87–$146.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #315 within Yoga. It carries 5,857 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
97%
Out of stock, average day
10.0%
Average rank
#315in Yoga
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
5,857per listing
Listings tracked
59

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Meditation Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

30

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

39%

Top 20: 69%

Open market

32%

  • Brand 129%
  • Brand 213%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Meditation Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4× · 11 of 12 months tracked

Search terms

Top Meditation Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • meditation mat77K/yr
  • zabuton39K/yr
  • zafu32K/yr
  • zafu meditation cushion27K/yr
  • meditation cushion set18K/yr
  • outdoor meditation cushion6K/yr
  • buckwheat meditation cushion9K/yr
  • yoga meditation cushion7K/yr
  • meditation mats for floor8K/yr
  • meditation pad5K/yr

Reviews and returns

What reviews say buyers love and hate about Meditation Mat

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Comfort-Overall”
10%of negative reviews mention “Grip”
2.9%of orders come back
“Gruper Yoga Mat Non Slip is not a real yoga mat because it does not grip”
A buyer, on “Grip”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Meditation Mat questions

Answered from the same tracked data.