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Medals

Maybe

The top 5 brands take only 47% of clicks. But demand is soft, at -6.6% this quarter, so Medals is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 8,101 Sports & Outdoors niches · +17 vs the category median of 47
Market size
$729K/yr721K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
37%top-5 click share · 38 brands · 98 sellers

Flapen Score

Medals against its category

The dotted line is the Sports & Outdoors average. Past it, Medals is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medals market on Amazon at a glance

Shoppers on Amazon United States searched for Medals 721K times last year and spent an estimated $729K. The top 5 brands take 47% of clicks. Demand peaks in May–Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 721K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $729K a year.

Searches, last 12 months
721K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
6.0%
Market size, estimated
$729Ka year
Peak month
August2.6× the quietest month
Top search term
medals158K searches a year

02 · Price

A sale here is worth $16.88.

Listings sell for $16.88 on average, from $4.01 to $72.16. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $16.88 that is $8K to $13K a year per listing.

Average price
$16.88inside the $15 to $100 sweet spot
Price range
$4.01–$72.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
$8K–$13K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #103 within Trophies, Medals & Awards. It carries 580 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
6.3%
Average rank
#103in Trophies, Medals & Awards
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
580per listing
Listings tracked
53

04 · Newcomers

4 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Medals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

38 rising

Sellers

98

Top-5 brand share

47%

Top 20: 87%

Top-5 click share

37%

Top 20: 74%

Open market

48%

  • Brand 113%
  • Brand 212%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Medals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Aug · busiest ÷ quietest = 2.6×

Search terms

Top Medals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medals158K/yr
  • medals for awards94K/yr
  • medal62K/yr
  • award medals51K/yr
  • medals for kids48K/yr
  • gold medal55K/yr
  • gold medals33K/yr
  • 1st place medals24K/yr
  • olympic medals39K/yr
  • medallas20K/yr

Reviews and returns

What reviews say buyers love and hate about Medals

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Salt Content”
1.4%of orders come back
“Really salty”
A buyer, on “Salt Content”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Medals questions

Answered from the same tracked data.