Is medals profitable to sell on Amazon United States?

The niche generates $729K/yr across 53 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (64/100).

How competitive is the medals niche?

38 brands and 98 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in medals?

Top complaints mined from reviews: Salt Content, Size-Overall, Taste-Overall. The return rate is 1.4%.

When does demand for medals peak?

Demand peaks in May–Aug; the busiest month runs 2.6× the quietest.

What does it cost to enter the medals niche?

Listings span $4.01–$72.16; the average listing price is $16.88 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.

Medals

Worth a look

Shows no brand lock-in (top 5 brands take 47% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great47%

top-5 brand share — no brand owns this niche

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$4.01–$72.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.88

avg listing price — sweet spot $15–$100

Competition

Great37%

top-5 click share — an open shelf

Review moat

Good579.89

avg incumbent reviews — the moat a new listing must climb

Market size

Good$729K

$729K/yr · 721K searches

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

Is medals profitable on Amazon?

According to Flapen's Amazon United States niche tracking, medals is a $729K/yr Amazon United States market (721K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in May–Aug. Verdict: Worth a look — 64/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

medals market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 40K–50K; avg 500–750/product
Revenue / yr: $675K–$844K; units × avg price
Conversion rate: 6.0%
Avg BSR: #103
Page quality: 0%
Prime: 96%
Sponsored: 96%
Out of stock: 6.3%
Avg brand age: 37 months
Avg seller age: 165 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

38 rising

Sellers

Top-5 brand share

47%

Top 20: 87%

Top-5 click share

37%

Top 20: 74%

Open market

48%

Acrridi13%
favide12%
KISEER10%
Quelay7%
Crown Awards5%
Awpeye5%

medals demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.

Peak months: May, Aug · busiest ÷ quietest = 2.6×

Open Trend

Top medals search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

medals158K/yr +10.7%3.8% conv.
medals for awards94K/yr +24.2%3.7% conv.
medal62K/yr +12.6%1.9% conv.
award medals51K/yr +0.5%1.8% conv.
medals for kids48K/yr +19.7%4.7% conv.
gold medal55K/yr -32.6%3.9% conv.
gold medals33K/yr -42.0%5.7% conv.
1st place medals24K/yr +11.3%3.4% conv.
olympic medals39K/yr -73.8%7.2% conv.
medallas20K/yr +21.3%0.7% conv.

All search terms

Top medals products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Acrridi Gold Medals for Awards 1st Winner Medals for Sports Competitions Party Olympic Style 2 Inches (12 Winner)

Acrridi$14.504.9★74 rev

KISEER 40 Pieces Plastic Gold Winner Award Medals Bulk for Sports Games Competitions Party Favors and Decorations

KISEER$10.654.6★441 rev

Favide 12 Pieces Gold Silver Bronze Award Medals-Winner Medals Gold Silver Bronze Prizes for Competitions Party Olympic Style 2 Inches

favide$14.664.7★981 rev

12 Pieces Award Medals 1st 2nd 3rd (Gold Silver Bronze) Metal Style Winner with Neck Ribbon 2 Inches

Awpeye$9.994.7★1,057 rev

Crown Awards 2 First Second and Third Place Achievement Medals 3 Pack Prime

Crown Awards$24.805.0★8 rev

Newest

by launch date

12PCS Gold Medals for Kids Medals for Awards Plastic Winner Award Medals

Asofelk$6.0814 rev

5mo ago

Acrridi Gold Medals for Awards 1st Winner Medals for Sports Competitions Party Olympic Style 2 Inches (12 Winner)

Acrridi$14.5074 rev

7mo ago

Fintoriel 2-Inch Gold Metal Award Medals

Fintoriel$15.0762 rev

9mo ago

YUJUE First Place Medal Large Medal - 3.34Inch Wide - GOlympic Style Winner Medals Gold & Stripes Neck Ribbon - Perfect for Any Competition Coaches Students Athletes and Academics

YUJUE$7.0264 rev

12mo ago

YUJUE Goat Medal - 3 Greatest Champion Medal of All Time Goat Pendant Medal with Neck Strap Goat Award Chain for Football Basketball Sports Championship MVP Award and Tournament League Champion

YUJUE$7.0395 rev

1y ago

What reviews say buyers love and hate about medals

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good, solid product”

Taste-Overall13%

“Great taste”

Value For Money11%

“Worth every penny”

Advertised Vs Actual Product6%

“As Advertised”

Salt Content6%

“I think salt works just as good”

Weight Light4%

“The medals are lightweight”

Flavor4%

“Delicious flavor”

Fun/Entertainment Experience4%

“Fun for kids”

Size-Overall4%

“Nice size”

Durability3%

“Very durable”

What buyers complain about

Salt Content19%

“Really salty”

Size-Overall8%

“They are very small”

Taste-Overall8%

“Not tasty”

Flavor6%

“It had little to no flavor except salt”

Quality-Overall5%

“overall they feel quite cheap”

Value For Money3%

“Not worth the money”

Material Quality3%

“Cheap, plastic”

Ease Of Use2%

“I know it'll take my even longer to use this”

Durability2%

“A few broke within hours of having it”

Ethical Trade/Fair Trade2%

“Likely a brushing scam”

Top return reasons

Size-Overall34%

Quality-Overall20%

Value For Money12%

Advertised Vs Actual Product9%

Material Quality7%

Weight Heavy3%

Strength2%

Color2%

Functionality-Overall2%

Weight Light1%

Common medals questions

Is medals profitable to sell on Amazon United States?: The niche generates $729K/yr across 53 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (64/100).
How competitive is the medals niche?: 38 brands and 98 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in medals?: Top complaints mined from reviews: Salt Content, Size-Overall, Taste-Overall. The return rate is 1.4%.
When does demand for medals peak?: Demand peaks in May–Aug; the busiest month runs 2.6× the quietest.
What does it cost to enter the medals niche?: Listings span $4.01–$72.16; the average listing price is $16.88 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.