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Max Verstappen

Fail

The top 5 brands take 96% of clicks, so Max Verstappen is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$515K/yr887K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
48%top-5 click share · 7 brands · 98 sellers

Flapen Score

Max Verstappen against its category

The dotted line is the Sports & Outdoors average. Past it, Max Verstappen is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Max Verstappen market on Amazon at a glance

Shoppers on Amazon United States searched for Max Verstappen 887K times last year and spent an estimated $515K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 887K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $515K a year.

Searches, last 12 months
887K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
1.2%
Market size, estimated
$515Ka year
Peak month
December7.2× the quietest month
Top search term
max verstappen250K searches a year

02 · Price

A sale here is worth $47.93.

Listings sell for $47.93 on average, from $14.84 to $134.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $47.93 that is $5K to $12K a year per listing.

Average price
$47.93inside the $15 to $100 sweet spot
Price range
$14.84–$134.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #3,102 within T-Shirts. It carries 340 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
89%
Out of stock, average day
4.4%
Average rank
#3,102in T-Shirts
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
340per listing
Listings tracked
27

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Max Verstappen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

98

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

2%

  • Brand 173%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Max Verstappen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Max Verstappen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • max verstappen250K/yr
  • red bull racing96K/yr
  • max verstappen merch82K/yr
  • red bull f186K/yr
  • redbull f163K/yr
  • f1 funko pop40K/yr
  • f1 redbull41K/yr
  • redbull racing28K/yr
  • max verstappen helmet13K/yr
  • verstappen19K/yr

Reviews and returns

What reviews say buyers love and hate about Max Verstappen

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Size-Overall”
2.5%of orders come back
“The size is very confused for here in the US”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Max Verstappen questions

Answered from the same tracked data.