Is matt profitable to sell on Amazon United States?

The niche generates $133K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (37/100).

How competitive is the matt niche?

9 brands and 14 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in matt?

Top complaints mined from reviews: Functionality-Overall, Size-Overall, Thickness. The return rate is 2.2%.

When does demand for matt peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the matt niche?

Listings span $6.31–$50.34; the average listing price is $17.20 (sweet spot $15–$100). The average incumbent carries 7,379 reviews — the moat a new listing must climb.

matt

Skip it

A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$17.20

avg listing price — sweet spot $15–$100

Price range

Great$6.31–$50.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.2%

return rate — above 6% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Okay$133K

$133K/yr · 367K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-2.9%

90-day search growth — must beat 0% to launch

Review moat

Bad7,378.9

avg incumbent reviews — the moat a new listing must climb

Competition

Bad82%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, matt is a $133K/yr Amazon United States market (367K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 37/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

matt market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $138K–$172K; units × avg price
Launch success: —; 1 of 1 new (360d)
Conversion rate: 2.1%
Avg BSR: #106
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.7%
Avg brand age: 42 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

12%

THAILE61%
GORILLA GRIP7%
Bosap6%
CATTONGUE GRIPS5%
POWERTEC5%
Haulcove5%
Open — no brand owns it (3 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top matt search terms

non slip mat125K/yr +5.3%1.4% conv.
nonslip mat31K/yr -5.6%0.9% conv.
small mat31K/yr +1.1%0.1% conv.
large floor mat25K/yr -13.5%0.0% conv.
small floor mat21K/yr -0.3%0.1% conv.
large mat17K/yr +20.8%0.0% conv.
non slip mats16K/yr +9.2%0.9% conv.
non slip mats for floor18K/yr -7.3%0.3% conv.
mat for floor14K/yr -11.2%0.1% conv.
non skid mat9K/yr +23.9%1.3% conv.

All search terms

Top matt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible

THAILE$12.354.5★262 rev

Bath Mat Ultra Thin Bathroom Rugs Rubber Bath Mats for Bathroom No Slip Bath Rugs Quick Dry Machine Washable Low Pile Absorbent Shower Outside Sink Home Decor Accessories.Grey 15x23(17x27Inch)

Bosap$9.694.4★5,400 rev

CatTongue Grips Non-Adhesive Anti-Slip Mat - Multi-Purpose Non-Slip Pad for Countertops Desks Tables & Workspaces - Ideal Desk Mat Drawer Liner Laptop Pad & More (Black 8 x 12)

CATTONGUE GRIPS$14.644.5★361 rev

POWERTEC Heavy Duty Non Slip Mat Anti Slip Mat 24 x 48 Non Slip Pad Tool Mats for Woodworking Router Workshop Sanding Cabinet Workbench Toolbox Drawer & Shelf Liner (71014)

POWERTEC$15.414.7★773 rev

Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black

Haulcove$22.324.3★766 rev

Newest

by launch date

Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black

Haulcove$22.32766 rev

5mo ago

Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible

THAILE$12.35262 rev

1y ago

HAPBEAR Extra Large Yoga Mat 72x48x6mm (1/4 inch) Non-Slip Durable Thick Wide Exercise Mat for Home Workouts Yoga Pilates Stretching Floor & Fitness Workouts

HAPBEAR$50.341,330 rev

2y ago

TOBWOLF Non-Slip Workout Mat for Under Desk Ellipticals Exercise Mat for Ellipse Leg Exerciser Machine Apply to Foot & Leg Pedal Exerciser for Seniors Fitness Enhanced Stability & Floor Protection

TOBWOLF$13.141,252 rev

2y ago

Bath Mat Ultra Thin Bathroom Rugs Rubber Bath Mats for Bathroom No Slip Bath Rugs Quick Dry Machine Washable Low Pile Absorbent Shower Outside Sink Home Decor Accessories.Grey 15x23(17x27Inch)

Bosap$9.695,400 rev

2y ago

What buyers say about matt

What buyers praise and complain about, mined from review topics.

What buyers love

Grip17%

“Doesn't slip”

Quality-Overall12%

“Solid quality”

Advertised Vs Actual Product10%

“Exactly as described”

Size-Overall8%

“Fit is very good”

Value For Money5%

“Good deal”

Efficiency4%

“Works great in small places”

Cushion3%

“The cushioning is just right for workouts”

Ease Of Use3%

“Easy to use”

Durability2%

“The mat is durable”

Absorbency2%

“Very absorbent”

What buyers complain about

Functionality-Overall13%

“Does NOT Do What It Is Supposed To Do”

Size-Overall9%

“Its big”

Thickness9%

“Extra thick? Hardly”

Grip7%

“Not a lot of grip”

Value For Money5%

“although a bit pricey”

Quality-Overall4%

“issue with quality control”

Adhesion/Stickiness4%

“Extremely poor adhesion and grip”

Smell3%

“Horrible smell”

Strength3%

“unfortunately it does not hold up well at all”

Advertised Vs Actual Product3%

“False advertising”

Top return reasons

Size-Overall50%

Thin9%

Advertised Vs Actual Product6%

Thickness6%

Functionality-Overall4%

Quality-Overall3%

Color3%

Grip3%

Material Quality2%

Value For Money2%

Common questions

Is matt profitable to sell on Amazon United States?: The niche generates $133K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (37/100).
How competitive is the matt niche?: 9 brands and 14 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in matt?: Top complaints mined from reviews: Functionality-Overall, Size-Overall, Thickness. The return rate is 2.2%.
When does demand for matt peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the matt niche?: Listings span $6.31–$50.34; the average listing price is $17.20 (sweet spot $15–$100). The average incumbent carries 7,379 reviews — the moat a new listing must climb.

matt

matt market data

Competition & brand share

Demand & seasonality

Top matt search terms

Top matt products on Amazon

Top sellers

Newest

Trending

What buyers say about matt

What buyers love

What buyers complain about

Top return reasons

Common questions

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