- Flapen Score
- 37 / 100Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 4737
- Market size
- $133K/yr367K searches / yr
- 90-day growth
- -2.9%search demand this quarter
- Competition
- 82%top-5 click share · 9 brands · 14 sellers
Flapen Score
Matt against its category
The dotted line is the Sports & Outdoors average. Past it, Matt is stronger. Inside it, weaker.
Market
The Matt market on Amazon at a glance
Shoppers on Amazon United States searched for Matt 367K times last year and spent an estimated $133K. The top 5 brands take 84% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.
- Searches, last 12 months
- 367K
- Growth, 90 days vs prior 90
- -2.9%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $133Ka year
- Peak month
- January1.2× the quietest month
- Top search term
- non slip mat125K searches a year
02 · Price
A sale here is worth $17.20.
Listings sell for $17.20 on average, from $6.31 to $50.34. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.20 that is $4K to $9K a year per listing.
- Average price
- $17.20inside the $15 to $100 sweet spot
- Price range
- $6.31–$50.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #106 within Accessories. It carries 7,379 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #106in Accessories
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 7,379per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Matt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible
- Price
- $12.35
- Rating
- 4.5/5
- Reviews
- 262
- Age
- 1y ago

Bath Mat Ultra Thin Bathroom Rugs Rubber Bath Mats for Bathroom No Slip Bath Rugs Quick Dry Machine Washable Low Pile Absorbent Shower Outside Sink Home Decor Accessories.Grey 15x23(17x27Inch)
- Price
- $9.69
- Rating
- 4.4/5
- Reviews
- 5,400
- Age
- 2y ago

CatTongue Grips Non-Adhesive Anti-Slip Mat - Multi-Purpose Non-Slip Pad for Countertops Desks Tables & Workspaces - Ideal Desk Mat Drawer Liner Laptop Pad & More (Black 8 x 12)
- Price
- $14.64
- Rating
- 4.5/5
- Reviews
- 361
- Age
- 5y ago

POWERTEC Heavy Duty Non Slip Mat Anti Slip Mat 24 x 48 Non Slip Pad Tool Mats for Woodworking Router Workshop Sanding Cabinet Workbench Toolbox Drawer & Shelf Liner (71014)
- Price
- $15.41
- Rating
- 4.7/5
- Reviews
- 773
- Age
- 11y ago

Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
- Price
- $22.32
- Rating
- 4.3/5
- Reviews
- 766
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
- Price
- $22.32
- Rating
- 4.3/5
- Reviews
- 766
- Age
- 5mo ago

Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible
- Price
- $12.35
- Rating
- 4.5/5
- Reviews
- 262
- Age
- 1y ago

HAPBEAR Extra Large Yoga Mat 72x48x6mm (1/4 inch) Non-Slip Durable Thick Wide Exercise Mat for Home Workouts Yoga Pilates Stretching Floor & Fitness Workouts
- Price
- $50.34
- Rating
- 4.6/5
- Reviews
- 1,330
- Age
- 2y ago

BAGAIL BASICS Non Slip Rug Pad Gripper 2 x 3 Feet Extra Thick Carpet Pads for Area Rugs and Hardwood Floors Keep Your Rugs Safe and in Place
- Price
- $6.31
- Rating
- 4.4/5
- Reviews
- 4,911
- Age
- 4y ago

CatTongue Grips Non-Adhesive Anti-Slip Mat - Multi-Purpose Non-Slip Pad for Countertops Desks Tables & Workspaces - Ideal Desk Mat Drawer Liner Laptop Pad & More (Black 8 x 12)
- Price
- $14.64
- Rating
- 4.5/5
- Reviews
- 361
- Age
- 5y ago
Newest
by launch date
Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
- Price
- $22.32
- Rating
- 4.3/5
- Reviews
- 766
- Age
- 5mo ago

Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible
- Price
- $12.35
- Rating
- 4.5/5
- Reviews
- 262
- Age
- 1y ago

HAPBEAR Extra Large Yoga Mat 72x48x6mm (1/4 inch) Non-Slip Durable Thick Wide Exercise Mat for Home Workouts Yoga Pilates Stretching Floor & Fitness Workouts
- Price
- $50.34
- Rating
- 4.6/5
- Reviews
- 1,330
- Age
- 2y ago

TOBWOLF Non-Slip Workout Mat for Under Desk Ellipticals Exercise Mat for Ellipse Leg Exerciser Machine Apply to Foot & Leg Pedal Exerciser for Seniors Fitness Enhanced Stability & Floor Protection
- Price
- $13.14
- Rating
- 4.4/5
- Reviews
- 1,252
- Age
- 2y ago

Bath Mat Ultra Thin Bathroom Rugs Rubber Bath Mats for Bathroom No Slip Bath Rugs Quick Dry Machine Washable Low Pile Absorbent Shower Outside Sink Home Decor Accessories.Grey 15x23(17x27Inch)
- Price
- $9.69
- Rating
- 4.4/5
- Reviews
- 5,400
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
14
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
12%
- THAILE61%
- GORILLA GRIP7%
- Bosap6%
- CATTONGUE GRIPS5%
- POWERTEC5%
- Haulcove5%
- Open — no brand owns it (3 brands, 12%)
Demand
Matt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Matt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- non slip mat125K/yr
- nonslip mat31K/yr
- small mat31K/yr
- large floor mat25K/yr
- small floor mat21K/yr
- large mat17K/yr
- non slip mats16K/yr
- non slip mats for floor18K/yr
- mat for floor14K/yr
- non skid mat9K/yr
Reviews and returns
What reviews say buyers love and hate about Matt
We read the reviews and the return reasons for every product selling here.
“Does NOT Do What It Is Supposed To Do”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









