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39

Matladin

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 2Growth 41Conversion 18Competition 53Returns 100Price range 73Avg price 88Brand share 0Review moat 55Quality gap 17

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$64.60

avg listing price — sweet spot $15–$100

Price range

Good$34.47–$124.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,316.83

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+12.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$9K

$9K/yr · 10K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is matladin profitable on Amazon?

According to Flapen's Amazon United States niche tracking, matladin is a $9K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

matladin market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$16K–$32K
units × avg price
Conversion rate
1.4%
Avg BSR
#34
Page quality
0%
Prime
0%
Sponsored
100%
Out of stock
6.5%
Avg brand age
42 months
Avg seller age
204 days

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

0%

  • Matladin99%
  • BalanceFrom1%

matladin demand & seasonality

Weekly Amazon search volume, last 85 weeks — +12.5% search growth over the last 90 days.
1K750Prime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.7×

Top matladin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3588%$71512%$1K16%$1K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about matladin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Quality and density is great”

Exercise/Sports Suitability11%

“Excellent home gym addition for you gymnasts”

Thickness6%

“the padding is thick”

Durability6%

“Durable”

Cushion6%

“Large and well padded”

Size-Overall6%

“Great size”

Fun/Entertainment Experience5%

“Fun and safe for your child with supervision”

Ease Of Cleaning5%

“It cleans up well”

Value For Money4%

“Good mats - affordable”

Soft Feel4%

“An absolutely great exercise mat its not too soft”

What buyers complain about

Size-Overall15%

“Too small”

Advertised Vs Actual Product9%

“Measures are not what they said”

Cushion8%

“As a mother I wish it had just a little more padding”

Durability6%

“they already ripped”

Quality-Overall6%

“Bad Quality”

Value For Money5%

“Paying over $200 is alot of money”

Thickness4%

“However it was not 2 thick”

Material Quality4%

“its made with TOXIC MATERIALS”

Charging4%

“was going to be charged 73$ to drop it off at ups. deducted from refund”

Weight Light4%

“was slightly lighter”

Top return reasons

Size-Overall50%
Advertised Vs Actual Product5%
Material Quality5%
Color3%
Value For Money3%
Thickness3%
Hard Feel3%
Smell2%
Quality-Overall2%
Thin2%

Common matladin questions

Is matladin profitable to sell on Amazon United States?
The niche generates $9K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Skip it (39/100).
How competitive is the matladin niche?
2 brands and 10 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in matladin?
Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Cushion. The return rate is 0.0%.
When does demand for matladin peak?
Demand peaks in Nov–Dec; the busiest month runs 7.7× the quietest.
What does it cost to enter the matladin niche?
Listings span $34.47–$124.17; the average listing price is $64.60 (sweet spot $15–$100). The average incumbent carries 1,317 reviews — the moat a new listing must climb.