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Master Link Pliers

Maybe

Shoppers spend an estimated $2.4M a year here. But the top 5 brands take 98% of clicks, so Master Link Pliers is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 8,101 Sports & Outdoors niches · +12 vs the category median of 47
Market size
$2.4M/yr367K searches / yr
90-day growth
+28.6%search demand this quarter
Competition
33%top-5 click share · 7 brands · 38 sellers

Flapen Score

Master Link Pliers against its category

The dotted line is the Sports & Outdoors average. Past it, Master Link Pliers is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Master Link Pliers market on Amazon at a glance

Shoppers on Amazon United States searched for Master Link Pliers 367K times last year and spent an estimated $2.4M. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
367K
Growth, 90 days vs prior 90
+28.6%
Conversion, latest week
5.5%
Market size, estimated
$2.4Ma year
Peak month
July2.4× the quietest month
Top search term
park tool195K searches a year

02 · Price

A sale here is worth $118.11.

Listings sell for $118.11 on average, from $5.97 to $1148.82. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $118.11 that is $12K to $30K a year per listing.

Average price
$118.11above the $15 to $100 sweet spot
Price range
$5.97–$1148.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$12K–$30K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #239 within Bike Tools & Maintenance. It carries 2,280 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#239in Bike Tools & Maintenance
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
2,280per listing
Listings tracked
41

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Master Link Pliers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

7 falling

Sellers

38

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

33%

Top 20: 77%

Open market

1%

  • Brand 182%
  • Brand 28%
  • Brand 34%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Master Link Pliers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Master Link Pliers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • park tool195K/yr
  • park tools53K/yr
  • master link pliers20K/yr
  • park tool kit20K/yr
  • parktool17K/yr
  • park tool chain breaker9K/yr
  • park bike tools9K/yr
  • bike chain pliers7K/yr
  • quick link pliers6K/yr
  • park tool chain tool7K/yr

Reviews and returns

What reviews say buyers love and hate about Master Link Pliers

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
1.2%of orders come back
“they are very low quality”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Master Link Pliers questions

Answered from the same tracked data.