Master Link Pliers

Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

367K

Growth, 90 days vs prior 90

+28.6%

Conversion, latest week

5.5%

Market size, estimated

$2.4Ma year

Peak month

July2.4× the quietest month

Top search term

park tool195K searches a year

Listings sell for $118.11 on average, from $5.97 to $1148.82. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $118.11 that is $12K to $30K a year per listing.

Average price

$118.11above the $15 to $100 sweet spot

Price range

$5.97–$1148.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$12K–$30K

Returns

1.2%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #239 within Bike Tools & Maintenance. It carries 2,280 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#239in Bike Tools & Maintenance

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

2,280per listing

Listings tracked

41

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months