Mase for Men
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$23.73avg listing price — sweet spot $15–$100
Price range
Great$10.27–$49.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Market size
Good$303K$303K/yr · 172K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,366.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Is mase for men profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mase for men is a $303K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mase for men market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $297K–$356K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.7%
- Avg brand age
- 69 months
- Avg seller age
- 184 days
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
2 rising
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- POM94%
- SABRE6%
- Open — no brand owns it (0%)
mase for men demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.2×
Top mase for men search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- pom pepper spray137K/yr
- pom spray10K/yr
- pom oc spray10K/yr
- pepper spray pom7K/yr
- pom spray self defense4K/yr
- pom oc3K/yr
- pom pepper spray 3 pack1K/yr
Top mase for men products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
POM Pepper Spray Pocket Clip - Flip Top Safety - Maximum Strength OC Spray Self Defense - Tactical Compact & Safe Design - Quick Key Release - 25 Bursts & 10 ft Range
POM$32.694.7★8,170 rev
POM Pepper Spray Pocket Clip Quick Flip Top Safety Maximum Strength OC Formula with UV Marking Dye Safe Compact and Tactical Design for Everyday Carry 25 Bursts 10 ft Range 0.5 fl oz
POM$13.894.7★8,170 rev
POM Pepper Spray Runner Model - Max Strength OC Spray - Athletic Stretch-Fit Glove Breathable & Ambidextrous Design Essential Safety Gear Flip Top 35+ Bursts 10-12 ft Range 0.75 fl (Black)
POM$12.994.6★197 rev
POM MK3 Pepper Spray Belt Clip Model Maximum Police Strength OC with UV Marking Dye Quick Flip Top Safety 360 Performance At Any Angle Powerful Accurate Stream 18 ft Range 1.8 fl oz 3 Pack
POM$39.654.8★1,614 rev
POM MK3 Pepper Spray Belt Clip Model Maximum Police Strength OC with UV Marking Dye Quick Flip Top Safety 360 Performance At Any Angle Powerful Accurate Stream 18 ft Range 1.8 fl oz
POM$16.614.8★1,614 rev
Newest
by launch date
POM Pepper Spray Home Defense Unit Maximum Strength OC Spray with Pistol Grip Handle and Safety Pin 25 ft Range UV Marking Dye Easy Aim Design Made in USA
POM$44.5491 rev
POM Premium Pepper Spray Keychain Quick Release Access Flip Top Safety Police Grade OC Formula with UV Marking Dye 25 Precision Bursts 10 Foot Effective Range Made in USA
POM$49.463,282 rev
POM Pepper Spray Runner Model - Max Strength OC Spray - Athletic Stretch-Fit Glove Breathable & Ambidextrous Design Essential Safety Gear Flip Top 35+ Bursts 10-12 ft Range 0.75 fl (Black)
POM$12.99197 rev
POM Pepper Spray Runner Model - Max Strength OC Spray - Athletic Stretch-Fit Glove Breathable & Ambidextrous Design Essential Safety Gear Flip Top 35+ Bursts 10-12 ft Range 0.75fl (Black)
POM$22.99197 rev
POM Pepper Spray Runner Model - Max Strength OC Spray - Athletic Stretch-Fit Glove Breathable & Ambidextrous Design Essential Runners Safety Gear Flip Top 35+ Bursts 10-12 ft Range
POM$14.93197 rev
Trending
90-day click momentum
SABRE Pepper Gel Spray with Fast Flip Top Safety & SnapClip Keychain for Self Defense - Max Strength with UV Dye Finger Grip Reduces Wind Blowback 10-Sec Spray 14ft Range Made in USA 0.54 fl oz
SABRE$10.274.7★
SABRE Pepper Gel Spray with Fast Flip Top Safety & SnapClip Keychain for Self Defense - Max Strength with UV Dye Finger Grip Reduces Wind Blowback 10-Sec Spray 14ft Range Made in USA 0.54 fl oz
SABRE$17.384.7★
POM Pepper Spray Runner Model - Max Strength OC Spray - Athletic Stretch-Fit Glove Breathable & Ambidextrous Design Essential Safety Gear Flip Top 35+ Bursts 10-12 ft Range 0.75 fl (Black)
POM$12.994.6★
POM Premium Pepper Spray Keychain Quick Release Access Flip Top Safety Police Grade OC Formula with UV Marking Dye 25 Precision Bursts 10 Foot Effective Range Made in USA
POM$49.464.7★
POM Pepper Spray Runner Model - Max Strength OC Spray - Athletic Stretch-Fit Glove Breathable & Ambidextrous Design Essential Runners Safety Gear Flip Top 35+ Bursts 10-12 ft Range
POM$14.934.6★
What reviews say buyers love and hate about mase for men
What buyers praise and complain about, mined from review topics.What buyers love
“This appears to be a top notch product”
“fits my wife's hands perfectly”
“easy to handle”
“As described”
“It looks to be a very good personal protection device”
“Easy to carry”
“is very effective”
“The design is nice with finger gripping for comfort when holding it”
“Worth the money”
“Perfectly compact”
What buyers complain about
“Container is larger than expected”
“Poorly written directions”
“The first one broke within a week”
“Shoots FAR it's like a water hose for pepper spray except it's a thin concentrated stream”
“POM MK3 Pepper Spray, it burns”
“they did not work”
“VERY weak”
“Not a great design”
“$15 down the drain”
“Fit in the pocket very low-key not good for working on belt falls off good deal though”
Common mase for men questions
- Is mase for men profitable to sell on Amazon United States?
- The niche generates $303K/yr across 17 tracked products. 90-day search growth is -5.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the mase for men niche?
- 2 brands and 8 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mase for men?
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Durability. The return rate is 0.0%.
- When does demand for mase for men peak?
- Demand peaks in Sep; the busiest month runs 2.2× the quietest.
- What does it cost to enter the mase for men niche?
- Listings span $10.27–$49.46; the average listing price is $23.73 (sweet spot $15–$100). The average incumbent carries 3,366 reviews — the moat a new listing must climb.