Mase for Men

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $303K a year.

Searches, last 12 months

172K

Growth, 90 days vs prior 90

-5.8%

Conversion, latest week

7.4%

Market size, estimated

$303Ka year

Peak month

September2.2× the quietest month

Top search term

pom pepper spray137K searches a year

Listings sell for $23.73 on average, from $10.27 to $49.46. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $23.73 that is $12K to $18K a year per listing.

Average price

$23.73inside the $15 to $100 sweet spot

Price range

$10.27–$49.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$12K–$18K

Returns

0.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #46 within Tactical & Personal Defense. It carries 3,366 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#46in Tactical & Personal Defense

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

3,366per listing

Listings tracked

17

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

69 months