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Maryland Sweatshirt

Fail

Shoppers spend an estimated $20K a year here, so Maryland Sweatshirt is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$20K/yr40K searches / yr
90-day growth
-34.2%search demand this quarter
Competition
36%top-5 click share · 17 brands · 10 sellers

Flapen Score

Maryland Sweatshirt against its category

The dotted line is the Sports & Outdoors average. Past it, Maryland Sweatshirt is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maryland Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Maryland Sweatshirt 40K times last year and spent an estimated $20K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-34.2%
Conversion, latest week
1.3%
Market size, estimated
$20Ka year
Peak month
December9.1× the quietest month
Top search term
university of maryland sweatshirt11K searches a year

02 · Price

A sale here is worth $38.11.

Listings sell for $38.11 on average, from $18.23 to $56.47. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $38.11 that is $0 to $4K a year per listing.

Average price
$38.11inside the $15 to $100 sweet spot
Price range
$18.23–$56.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #30,777 within Sweatshirts & Hoodies. It carries 1,503 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
90%
Out of stock, average day
1.7%
Average rank
#30,777in Sweatshirts & Hoodies
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,503per listing
Listings tracked
52

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Maryland Sweatshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

17 rising

Sellers

10

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

36%

Top 20: 73%

Open market

15%

  • Brand 137%
  • Brand 226%
  • Brand 315%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (11 brands, 15%)

Demand

Maryland Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.1×

Search terms

Top Maryland Sweatshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • university of maryland sweatshirt11K/yr
  • maryland sweatshirt10K/yr
  • umd sweatshirt4K/yr
  • maryland hoodie8K/yr
  • university of maryland hoodie4K/yr
  • maryland terrapins sweatshirt3K/yr

Reviews and returns

What reviews say buyers love and hate about Maryland Sweatshirt

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Cleaning”
25%of negative reviews mention “Size-Overall”
6.9%of orders come back
“Unfortunately, it was too large”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Maryland Sweatshirt questions

Answered from the same tracked data.