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Marmot Sleeping Bag

Fail

The top 5 brands take 98% of clicks, so Marmot Sleeping Bag is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$162K/yr205K searches / yr
90-day growth
+15.6%search demand this quarter
Competition
52%top-5 click share · 7 brands · 28 sellers

Flapen Score

Marmot Sleeping Bag against its category

The dotted line is the Sports & Outdoors average. Past it, Marmot Sleeping Bag is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marmot Sleeping Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Marmot Sleeping Bag 205K times last year and spent an estimated $162K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
+15.6%
Conversion, latest week
0.9%
Market size, estimated
$162Ka year
Peak month
July2.8× the quietest month
Top search term
teton sleeping bags68K searches a year

02 · Price

A sale here is worth $88.98.

Listings sell for $88.98 on average, from $47.83 to $157.81. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $88.98 that is $0 to $9K a year per listing.

Average price
$88.98inside the $15 to $100 sweet spot
Price range
$47.83–$157.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #98 within Sleeping Bags & Camp Bedding. It carries 2,323 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#98in Sleeping Bags & Camp Bedding
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,323per listing
Listings tracked
33

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Marmot Sleeping Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

28

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

52%

Top 20: 86%

Open market

1%

  • Brand 183%
  • Brand 28%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Marmot Sleeping Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 2.8×

Search terms

Top Marmot Sleeping Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teton sleeping bags68K/yr
  • marmot sleeping bag29K/yr
  • teton sleeping bag21K/yr
  • down sleeping bag ultralight7K/yr
  • mummy bag10K/yr
  • ultralight down sleeping bag7K/yr
  • 0 degree backpacking sleeping bag7K/yr
  • teton sports sleeping bag7K/yr
  • goose down sleeping bag6K/yr
  • ultralight zero degree sleeping bag3K/yr

Reviews and returns

What reviews say buyers love and hate about Marmot Sleeping Bag

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Warmth”
21%of negative reviews mention “Size-Overall”
6.3%of orders come back
“The short is really small so beware”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Marmot Sleeping Bag questions

Answered from the same tracked data.