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Mariners Hat

Fail

The products selling today already average 4.6★, so Mariners Hat is a Fail.

Flapen Score
47
47 / 100
Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median
Market size
$327K/yr420K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
43%top-5 click share · 17 brands · 69 sellers

Flapen Score

Mariners Hat against its category

The dotted line is the Sports & Outdoors average. Past it, Mariners Hat is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mariners Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Mariners Hat 420K times last year and spent an estimated $327K. The top 5 brands take 86% of clicks. Demand peaks in Apr–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $327K a year.

Searches, last 12 months
420K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
2.5%
Market size, estimated
$327Ka year
Peak month
October5.3× the quietest month
Top search term
mariners hat141K searches a year

02 · Price

A sale here is worth $31.02.

Listings sell for $31.02 on average, from $9.65 to $39.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $31.02 that is $3K to $8K a year per listing.

Average price
$31.02inside the $15 to $100 sweet spot
Price range
$9.65–$39.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 29.1% of listings are out of stock. The average listing ranks #6,949 within Clothing Accessories. It carries 1,110 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
87%
Out of stock, average day
29.1%
Average rank
#6,949in Clothing Accessories
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,110per listing
Listings tracked
39

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Mariners Hat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$26K$39K$52K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

69

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 81%

Open market

12%

  • 4742%
  • New Era32%
  • Elite Authentics7%
  • AMERICAN NEEDLE3%
  • Terojnkl3%
  • Amazon Essentials2%
  • Open — no brand owns it (11 brands, 12%)

Demand

Mariners Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Oct · busiest ÷ quietest = 5.3×

Search terms

Top Mariners Hat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mariners hat141K/yr
  • seattle mariners hats105K/yr
  • seattle mariners hat66K/yr
  • mariners baseball cap12K/yr
  • seattle hat16K/yr
  • mariners hat women8K/yr
  • mariners hats6K/yr
  • mariners hat men8K/yr
  • mariners cap6K/yr
  • womens mariners hat4K/yr

Reviews and returns

What reviews say buyers love and hate about Mariners Hat

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
3.6%of orders come back
“In terms of the fit, however, it is a little strange and slightly uncomfortable”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mariners Hat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data