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Map Case

Fail

Shoppers spend an estimated $39K a year here, so Map Case is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$39K/yr66K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
58%top-5 click share · 13 brands · 28 sellers

Flapen Score

Map Case against its category

The dotted line is the Sports & Outdoors average. Past it, Map Case is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Map Case market on Amazon at a glance

Shoppers on Amazon United States searched for Map Case 66K times last year and spent an estimated $39K. The top 5 brands take 74% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
2.3%
Market size, estimated
$39Ka year
Peak month
March1.4× the quietest month
Top search term
map case25K searches a year

02 · Price

A sale here is worth $25.65.

Listings sell for $25.65 on average, from $6.90 to $36.71. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $25.65 that is $0 to $3K a year per listing.

Average price
$25.65inside the $15 to $100 sweet spot
Price range
$6.90–$36.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #474 within Tactical & Personal Defense. It carries 320 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
89%
Out of stock, average day
3.7%
Average rank
#474in Tactical & Personal Defense
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
320per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Map Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

28

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

19%

  • Brand 134%
  • Brand 217%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Map Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26AugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Map Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • map case25K/yr
  • waterproof map case7K/yr
  • map holder7K/yr
  • map pouch5K/yr
  • map bag5K/yr
  • map case waterproof4K/yr
  • military map case4K/yr
  • map protector4K/yr
  • map case waterproof military4K/yr

Reviews and returns

What reviews say buyers love and hate about Map Case

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Advertised Vs Actual Product”
19%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Large size is truly big”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Map Case questions

Answered from the same tracked data.