manduka yoga towel
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$41.11avg listing price — sweet spot $15–$100
Price range
Great$9.04–$81.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,133.89avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 6% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$201K$201K/yr · 149K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, manduka yoga towel is a $201K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
manduka yoga towel market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $164K–$206K
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 3.3%
- Avg BSR
- #206
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 3.7%
- Avg brand age
- 48 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
17
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
56%
Top 20: 92%
Open market
2%
- Manduka83%
- Gaiam5%
- Eunzel4%
- Yogitoes3%
- CYCLXY2%
- Trailoom2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -14.0% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
Top manduka yoga towel search terms
- manduka yoga towel43K/yr
- yogitoes yoga mat towel25K/yr
- yoga hand towel20K/yr
- yogitoes15K/yr
- manduka yoga mat towel10K/yr
- yogi toes yoga towel8K/yr
- manduka towel7K/yr
- hot yoga hand towel5K/yr
- manduka yogitoes yoga mat towel4K/yr
- manduka hand towel3K/yr
Top manduka yoga towel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Manduka Yogitoes Hot Yoga Mat Towel - 71 | Moisture Activated Grip | Patented Silicone Nubs | Highly Absorbent Durable & Easy Care | Made from Recycled Materials | 71 x 24 Inches | Midnight
Manduka$62.724.5★790 rev
Manduka Yogitoes Hot Yoga Mat Towel - 71 | Moisture Activated Grip | Patented Silicone Nubs | Highly Absorbent Durable & Easy Care | Made from Recycled Materials | 71 x 24 Inches | Moon
Manduka$64.674.5★790 rev
Manduka eQua Hot Yoga Mat Towel - 72 | Instant Moisture Activated Grip | Ultra Soft Microfiber | Quick Dry Daily Use Ready | Lightweight Travel Friendly Mat Layer | 72 x 26.5 inches | Sage Solid
Manduka$37.374.5★453 rev
Manduka eQua Hand Towels - 16 | Rapid Moisture Activated Grip | Quick Drying Soft Microfiber | Machine Washable | 16 x 26.5 inches | Sage Solid
Manduka$18.234.5★510 rev
Gaiam Stay Put Yoga Towel Mat Size Yoga Mat Towel (Fits Over Standard Size Yoga Mat - 68L x 24W) Lake
Gaiam$16.254.3★2,216 rev
Newest
by launch date
Manduka Yogitoes Hot Yoga Mat Towel - 79 | Moisture Activated Grip | Patented Silicone Nubs | Highly Absorbent Durable & Easy Care | Made from Recycled Materials | 79 x 24 Inches | Chakra Residence
Manduka$67.191 rev
Eunzel 2 Pack Hot Yoga Towel with Grip Dot Non Slip Yoga Mat Towe Sweat Absorbent Towel for Hot Yoga Bikram Pilates and Fitness 72 x 24 Dark Cyan/Steel Blue
Eunzel$27.84312 rev
Manduka Shala Yoga Rug 71 - Outdoor Yoga & Meditation | Foldable & Machine Washable | Natural Cotton | Handmade | 71 x 26 inches | Indulge
Manduka$81.3313 rev
CYCLXY 2 Pack Hot Yoga Towel with Grip DotStickyfiber Yoga Mat Towels Non Slip for Hot Yoga Absorbent Microfiber Sweat Anti-Slip Cover Bikram Pilates Exercise
CYCLXY$26.40608 rev
Trailoom Microfiber Gym Towels Quick Dry Highly Absorbing Odor-Free
Trailoom$19.101,517 rev
Trending
90-day click momentum
Manduka eKO SuperLite Yoga Mat 71 - 1.5mm | Natural Rubber | Foldable & Travel Friendly | Soft Textured Surface | Eco-friendly | 71 x 24 inches | Blue Toad Marble
Manduka$52.364.4★
Manduka X Yoga Mat 71 - 5mm | High Performance Fitness Mat | Durable Design | Yoga Outdoors Stretching | 71 x 24 inches | Thrive
Manduka$61.744.4★
Manduka eKO SuperLite Yoga Mat 71 - 1.5mm | Natural Rubber | Foldable & Travel Friendly | Soft Textured Surface | Eco-friendly | 71 x 24 inches | Midnight Blue
Manduka$47.004.4★
Manduka Shala Yoga Rug 71 - Outdoor Yoga & Meditation | Foldable & Machine Washable | Natural Cotton | Handmade | 71 x 26 inches | Indulge
Manduka$81.334.2★
Manduka eKO SuperLite Yoga Mat 71 - 1.5mm | Natural Rubber | Foldable & Travel Friendly | Soft Textured Surface | Eco-friendly | 71 x 24 inches | Charcoal
Manduka$50.054.4★
What buyers say about manduka yoga towel
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and arrived on time”
“Good grip”
“They absorb well”
“soft fabric”
“The color is vibrant”
“Size is perfect”
“worth the money”
“Exactly what I needed”
“towels dry very quickly”
“durable and works well”
What buyers complain about
“No grip”
“Chemical Smell”
“Irks me to my core especially with the price point on this product”
“could be good if the size was accurate but it absolutely IS NOT”
“wish they were more absorbent”
“Also the wrong color arrived”
“These were thinner than I expected”
“The bags they come in fall apart very easily”
“Description incorrect for midnight towel”
“The dark color does need cleaning frequently”
Top return reasons
Common questions
- Is manduka yoga towel profitable to sell on Amazon United States?
- The niche generates $201K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the manduka yoga towel niche?
- 8 brands and 17 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in manduka yoga towel?
- Top complaints mined from reviews: Grip, Smell, Value For Money. The return rate is 2.7%.
- When does demand for manduka yoga towel peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the manduka yoga towel niche?
- Listings span $9.04–$81.33; the average listing price is $41.11 (sweet spot $15–$100). The average incumbent carries 1,134 reviews — the moat a new listing must climb.