Manchester United
FailThe top 5 brands take 99% of clicks, so Manchester United is a Fail.
- Flapen Score
- 47 / 100Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median47
- Market size
- $295K/yr808K searches / yr
- 90-day growth
- -4.1%search demand this quarter
- Competition
- 39%top-5 click share · 6 brands · 110 sellers
Flapen Score
Manchester United against its category
The dotted line is the Sports & Outdoors average. Past it, Manchester United is stronger. Inside it, weaker.
Market
The Manchester United market on Amazon at a glance
Shoppers on Amazon United States searched for Manchester United 808K times last year and spent an estimated $295K. The top 5 brands take 99% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 808K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $295K a year.
- Searches, last 12 months
- 808K
- Growth, 90 days vs prior 90
- -4.1%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $295Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- manchester united jersey208K searches a year
02 · Price
A sale here is worth $57.05.
Listings sell for $57.05 on average, from $13.33 to $117.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $57.05 that is $0 to $6K a year per listing.
- Average price
- $57.05inside the $15 to $100 sweet spot
- Price range
- $13.33–$117.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #9,933 within Jerseys. It carries 281 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 55%
- Out of stock, average day
- 8.6%
- Average rank
- #9,933in Jerseys
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 281per listing
- Listings tracked
- 42
04 · Newcomers
6 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Manchester United products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
adidas Mens Manchester United 25/26 Home Football Jersey (US Alpha X-Large Regular Red)
- Price
- $39.67
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 10mo ago

Red Long Sleeve - Mens Soccer Jersey - Fan Version Shirt for Game Day Training or Casual Wear - 2007/08 - M
- Price
- $48.57
- Rating
- 5.0/5
- Reviews
- 22
- Age
- 4mo ago

New Era Mens 9Forty Manchester United Cap Baseball Cap Black (Team) One Size (Manufacturer Size:One)
- Price
- $34.92
- Rating
- 4.7/5
- Reviews
- 1,375
- Age
- 10y ago

adidas Mens Manchester United 25/26 Home Football Jersey (US Alpha Medium Regular Red)
- Price
- $40.63
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 10mo ago

Adidas 2025-26 Manchester United Mens Stadium Home Soccer Jersey
- Price
- $76.23
- Rating
- 4.9/5
- Reviews
- 36
- Age
- 1y ago
Trending
estimated 90-day click momentum
adidas Mens Manchester United 25/26 Home Football Jersey (US Alpha X-Large Regular Red)
- Price
- $39.67
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 10mo ago

Red Long Sleeve - Mens Soccer Jersey - Fan Version Shirt for Game Day Training or Casual Wear - 2007/08 - M
- Price
- $48.57
- Rating
- 5.0/5
- Reviews
- 22
- Age
- 4mo ago

adidas Manchester United 23/24 Home Authentic Jersey
- Price
- $87.25
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 3y ago

adidas Manchester United 22/23 Home Jersey Mens Red Size 2XL
- Price
- $46.98
- Rating
- 4.7/5
- Reviews
- 354
- Age
- 3y ago

adidas Mens Manchester United 25/26 Away Jersey | JI7423
- Price
- $75.24
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
Newest
by launch date
Red Long Sleeve - Mens Soccer Jersey - Fan Version Shirt for Game Day Training or Casual Wear - 2007/08 - M
- Price
- $48.57
- Rating
- 5.0/5
- Reviews
- 22
- Age
- 4mo ago

adidas Manchester United 25/26 Third Jersey KD4225
- Price
- $84.42
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 8mo ago

adidas Manchester United Third Mens Soccer Jersey 25/26 (US Alpha Medium Regular Regular) Black
- Price
- $87.88
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 8mo ago

adidas Mens Manchester United 25/26 Home Football Jersey (US Alpha Large Regular Red)
- Price
- $40.42
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 9mo ago

adidas Mens Manchester United 25/26 Home Football Jersey (US Alpha X-Large Regular Red)
- Price
- $39.67
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
6 falling
Sellers
110
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 78%
Open market
0%
- adidas71%
- Generic9%
- New Era8%
- UGP Campus Apparel6%
- Manchester United5%
- PUMA1%
- Open — no brand owns it (0%)
Demand
Manchester United search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.0×
Search terms
Top Manchester United search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- manchester united jersey208K/yr
- manchester united301K/yr
- manchester44K/yr
- man united jersey32K/yr
- manchester united shirt38K/yr
- man united25K/yr
- manchester united hat24K/yr
- manchester united gifts30K/yr
- man utd jersey9K/yr
- manchester united jersey men7K/yr
Reviews and returns
What reviews say buyers love and hate about Manchester United
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Manchester United questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









