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Manchester United

Fail

The top 5 brands take 99% of clicks, so Manchester United is a Fail.

Flapen Score
47
47 / 100
Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median
Market size
$295K/yr808K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
39%top-5 click share · 6 brands · 110 sellers

Flapen Score

Manchester United against its category

The dotted line is the Sports & Outdoors average. Past it, Manchester United is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Manchester United market on Amazon at a glance

Shoppers on Amazon United States searched for Manchester United 808K times last year and spent an estimated $295K. The top 5 brands take 99% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 808K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $295K a year.

Searches, last 12 months
808K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
0.6%
Market size, estimated
$295Ka year
Peak month
December4.0× the quietest month
Top search term
manchester united jersey208K searches a year

02 · Price

A sale here is worth $57.05.

Listings sell for $57.05 on average, from $13.33 to $117.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $57.05 that is $0 to $6K a year per listing.

Average price
$57.05inside the $15 to $100 sweet spot
Price range
$13.33–$117.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #9,933 within Jerseys. It carries 281 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
55%
Out of stock, average day
8.6%
Average rank
#9,933in Jerseys
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
281per listing
Listings tracked
42

04 · Newcomers

6 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
6Amazon's first-year sales bar
Average brand age
40 months

Products

Top Manchester United products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

6 falling

Sellers

110

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

39%

Top 20: 78%

Open market

0%

  • Brand 171%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Manchester United search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.0×

Search terms

Top Manchester United search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • manchester united jersey208K/yr
  • manchester united301K/yr
  • manchester44K/yr
  • man united jersey32K/yr
  • manchester united shirt38K/yr
  • man united25K/yr
  • manchester united hat24K/yr
  • manchester united gifts30K/yr
  • man utd jersey9K/yr
  • manchester united jersey men7K/yr

Reviews and returns

What reviews say buyers love and hate about Manchester United

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Quality-Overall”
2.1%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Manchester United questions

Answered from the same tracked data.