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Major Fitness

Fail

Products sell for $1304.41 on average, outside the sweet spot, so Major Fitness is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$781K/yr272K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
33%top-5 click share · 13 brands · 19 sellers

Flapen Score

Major Fitness against its category

The dotted line is the Sports & Outdoors average. Past it, Major Fitness is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Major Fitness market on Amazon at a glance

Shoppers on Amazon United States searched for Major Fitness 272K times last year and spent an estimated $781K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $781K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
0.2%
Market size, estimated
$781Ka year
Peak month
November2.1× the quietest month
Top search term
major fitness146K searches a year

02 · Price

A sale here is worth $1304.41.

Listings sell for $1304.41 on average, from $77.80 to $2847.83. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $1304.41 that is $0 to $130K a year per listing.

Average price
$1304.41above the $15 to $100 sweet spot
Price range
$77.80–$2847.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$130K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 5% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #57 within Racks & Cages. It carries 246 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
5%
Out of stock, average day
23.5%
Average rank
#57in Racks & Cages
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
246per listing
Listings tracked
57

04 · Newcomers

14 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
14Amazon's first-year sales bar
Average brand age
40 months

Products

Top Major Fitness products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

19

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

33%

Top 20: 73%

Open market

6%

  • Brand 158%
  • Brand 216%
  • Brand 312%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (7 brands, 6%)

Demand

Major Fitness search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Major Fitness search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • major fitness146K/yr
  • major fitness b5231K/yr
  • major fitness smith machine13K/yr
  • major fitness bench14K/yr
  • major fitness power rack7K/yr
  • major fitness b52 pro29K/yr
  • major fitness f22 pro5K/yr
  • major fitness adjustable bench4K/yr
  • major fitness b173K/yr
  • major fitness rack3K/yr

Reviews and returns

What reviews say buyers love and hate about Major Fitness

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Too small”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Major Fitness questions

Answered from the same tracked data.